Cooking the PR Burger—Our Evolving Digital Drive-Through Marketplace

| July 11, 2012 | 0 Comments

It’s been rightfully said that social media is the new PR. Our new paradigm means MOST things are more honest. 

In the U.S., our society has become obsessed with perfection, with even the perception of having a perfect image that we realize may not be real. Until recently, Public Relations people and firms have earned great livings perpetuating this ideal, which has persisted for decades, some of the most famous being Hollywood celebs of the 30′s and 40′s, relatively ordinary human beings who often lived decadent lifestyles. But their studios (who, at the time, “owned” these people by virtue of their contracts) felt it necessary to create entire fake lives for their stable of stars, including arranged publicity marriages, ensuring they were seen in a light the public would most find them fantastic, glorious, and amazing. “Stars:” bright and shining, yet out of reach. All the better, they felt, to sell their products, the films.

To read the full article by Lara Haehle visit our sister site: ThoroughlyModernMarketing.com

Category: TMMPDX

admin TMMPDX

It’s been rightfully said that social media is the new PR. Our new paradigm means MOST things are more honest. 

In the U.S., our society has become obsessed with perfection, with even the perception of having a perfect image that we realize may not be real. Until recently, Public Relations people and firms have earned great livings perpetuating this ideal, which has persisted for decades, some of the most famous being Hollywood celebs of the 30′s and 40′s, relatively ordinary human beings who often lived decadent lifestyles. But their studios (who, at the time, “owned” these people by virtue of their contracts) felt it necessary to create entire fake lives for their stable of stars, including arranged publicity marriages, ensuring they were seen in a light the public would most find them fantastic, glorious, and amazing. “Stars:” bright and shining, yet out of reach. All the better, they felt, to sell their products, the films.

To read the full article by Lara Haehle visit our sister site: ThoroughlyModernMarketing.com