by Lisa Peyton, originally published on SocialMediaExaminer.com
The new social media reporting tools from Google Analytics provides marketers free social media monitoring and measurement capabilities. The new reporting features provide the most value when coupled with Google+. This way, community managers gain insight around off-page activity as Google Analytics and Google+ are happily integrated.
Tracking off-site social activity is just one of the cool new features that community managers will be swooning over.
Check out the other actionable reports outlined below and discover how businesses can best leverage them to determine the value of social media.
This article will cover how to use the new social reporting features inside Google Analytics to help evaluate and measure your social media campaigns.
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