Interview with Jason Wells on the Next Generation of Marketing Intelligence

| May 23, 2012 | 1 Comment

I had the pleasure of interviewing Jason and wanted to share his insight with our readers.  He offers valuable advice for companies looking to enhance their mobile marketing and call tracking.  Thanks, Jason for your sharing your innovative thinking and expertise! 

At SES Toronto, your session entitled ‘Top Tips for Conversion Optimization’ focuses on expanding business and sales through testing and conversion.  For companies just starting to monitor and measure, how many and what type of metrics should be tracked initially? Companies should start by tracking web traffic and phone calls. Begin there. For web traffic, you can use Google Analytics for free and track everything from visitors to specific funnel conversions. That is really critical. For phone calls, you’ve really got to use a call tracking solution. We’re partial to LogMyCalls, but any call tracking product is better than none. Call tracking will show you where your calls are coming from, and even track conversions from various lead sources. If you are tracking funnel conversions in Google Analytics from both web traffic and phone calls, you’re going to have the basic conversion data you need.

 

Want to read more about of this informative interview?  Check it out on our sister publication: ThoroughlyModernMarketing

About Jennifer Peck


Jennifer Peck, Director of Business Strategy for TMMPDX.COM offers today’s digital marketers nearly 15 years of marketing, sales and management expertise. Jennifer is a resource for businesses using online marketing and organizational development to drive success. Jennifer brings a breadth and depth of expertise in developing high achieving teams through hiring and training, project management, as well as facilitation and training. Jennifer is the project manager for the SoMe Awards in Portland, Oregon.

Category: Mobile Marketing, TMMPDX, TMMPDX Portland Marketing Innovators

  • Mediahawk Profile

    Call tracking is becoming as essential to marketers as Google Analytics. Many call tracking companies integrate with Google Analytics to show you exactly which seached keywords are creating clicks onto your site which then results in a phone call. This helps marketers to define keyword searches in pay per click advertising and help with website development. Offline call tracking is also available and includes TV, radio, flyers etc. It allows you to track the advertising channels that work best and therefore helps marketers spend their budgets in the right areas that are creating the most phone calls.

Jennifer Peck Mobile MarketingTMMPDXTMMPDX Portland Marketing Innovators

I had the pleasure of interviewing Jason and wanted to share his insight with our readers.  He offers valuable advice for companies looking to enhance their mobile marketing and call tracking.  Thanks, Jason for your sharing your innovative thinking and expertise! 

At SES Toronto, your session entitled ‘Top Tips for Conversion Optimization’ focuses on expanding business and sales through testing and conversion.  For companies just starting to monitor and measure, how many and what type of metrics should be tracked initially? Companies should start by tracking web traffic and phone calls. Begin there. For web traffic, you can use Google Analytics for free and track everything from visitors to specific funnel conversions. That is really critical. For phone calls, you’ve really got to use a call tracking solution. We’re partial to LogMyCalls, but any call tracking product is better than none. Call tracking will show you where your calls are coming from, and even track conversions from various lead sources. If you are tracking funnel conversions in Google Analytics from both web traffic and phone calls, you’re going to have the basic conversion data you need.

 

Want to read more about of this informative interview?  Check it out on our sister publication: ThoroughlyModernMarketing

About Jennifer Peck


Jennifer Peck, Director of Business Strategy for TMMPDX.COM offers today’s digital marketers nearly 15 years of marketing, sales and management expertise. Jennifer is a resource for businesses using online marketing and organizational development to drive success. Jennifer brings a breadth and depth of expertise in developing high achieving teams through hiring and training, project management, as well as facilitation and training. Jennifer is the project manager for the SoMe Awards in Portland, Oregon.

 Rodd Sala . Blair Stover . Leo Jeremias