Marketing Student Perspective: ‘My journey to the Digital Marketing Strategies Certificate program at PSU’

| April 6, 2011 | 12 Comments

psu_pdc_4cpby Casey Cushing

During summer 2010, I graduated with a B.A. degree in New Media Communications  from Oregon State University.  During that summer, I was an Intern at Intel working with social media (while finishing my final online class).  A great start to a career, one would think. I quickly realized that my degree hadn’t given me the practical skills required for my chosen career path. That’s when I discovered Portland State’s Digital Strategies Certificate program.  I haven’t completed the program but I already find myself more knowledgeable within the industry.

I strongly urge other students and professionals interested in new media to take a close look at the program. The program instructors will be presenting a program ‘boot camp’ where attendees can get their feet wet with digital marketing.

Event Details:
Date: April 21, 2011 at the Oregon Convention Center
Time: Digital Marketing Boot Camp is from 1:30 PM to 4 PM
Cost: $109.00 per person
Information and registration: http://emarketingsummit.com/

My Story
New media student, Casey CushingDuring my studies at Oregon State, I gained a lot of theoretical and foundational knowledge about New Media.  However, I didn’t gain many “practical skills”.  I had begun to develop an interest in social media during my senior year, after taking a few classes relating to the business of New Media.  I was glad to have finally found something that I had a strong interest in.  My next step, was to gain practical skills and this was tough to accomplish at OSU since the focus of the program/resources was related to media production.  Thanks to blind luck, my Mom was introduced to a marketing manager at Intel and got to talking.  I introduced myself and got the internship.

The internship was a great experience and also a discovery that I have a lot to learn.  The community manager that I was working with referred me to the Digital Marketing Strategies  certificate program.  After poking around the job market and having a difficult time, my mind came back to the recommendation.  I registered for the program, realizing that it was a great opportunity to learn practical skills in a classroom environment.  On the first day of class, I was expecting to see a few people in my same position.  Alas, I was wrong because I was easily the youngest person in the class.  This did not bother me though because it just meant more learning and networking for me.

I was excited for every class that was offered: Introduction to Digital Strategy, Social Media Marketing, Search Engine Marketing, Measuring and Optimizing Your Website, and Best Practices, Integrating Digital Media.  Every class has an opportunity to apply your learning in a practical project. In the final class, all knowledge is culminated to  working as a team to develop a comprehensive digital marketing plan for a real-life client.  Whether you are like me, or a seasoned professional looking to get your feet wet in digital marketing, this is a great learning experience.  I believe this is the perfect complement to my New Media degree and my career.

To learn more about the certificate, check out: http://www.pdc.pdx.edu/mmedia/digital-marketing.php or Follow @psumultimedia on Twitter and follow the hash tag #pdxdms to see what students tweet about!

Category: Ask TMM, TMMPDX

  • http://www.bigdealpr.com Carri Bugbee

    Casey, this is a great summary of the digital marketing strategies program at PSU. Thanks for joining my social media marketing class and for sharing your experiences. I’ll point others to this post if they’d like to learn more about the program!

  • http://www.ihaverobos.com John Anthony Hartman

    Casey, let me echo Carri and say great job on the post. I am glad to hear this perspective and want you to know that we appreciate your efforts. It is great to see the effect the program has on our students and to hear some of the success stories that come from the graduates of the certificate program. Keep up the good work.

  • Susan Shortridge

    Casey,

    To your point, “Whether you are like me, or a seasoned professional…this is a great learning experience…”, you hit the nail on the head. The digital world and all the related technology has, and continues to, change at rapid fire speed. Whether just beginning a career or a seasoned professional, it’s nearly impossible to stay current on the New Media advances and the practical application of it all.

    I’m more on the “seasoned” end of the spectrum from you, but, this year I decided it was important to make the time to take the PSU Digital Marketing Strategies coursework and earn the Certificate. It was necessary for me to be more effective in my job and take my career to the next level.

    At this time, after completing two of the five courses, I am pleased to say the instructors are highly experienced subject matter experts and the projects are challenging. I’ve learned so much already. It has been well worth the time and effort.

    I look forward to the next three courses.

    Btw, nice article!

  • http://tmmpdx.com Lisa Peyton

    Hi Susan,

    Thanks so much for the comment and sharing your experience within the Digital Strategies program at PSU. See you Friday!

  • Casey Cushing

    Hey Susan,

    I agree! This program is beneficial to anyone wanting to learn digital marketing. We learn the current trends, but also some foundational knowledge to help keep us up with future trends. It is nice to see someone on the other end of the spectrum (being a seasoned professional) confirm what I have said. Let’s keep up the good work! See you Friday!

  • Casey Cushing

    John and Carri,

    Thank you for sharing your knowledge in our Social Media Marketing class! I would be honored to have written the blog post that is shared with future students! We will continue to learn more from experts such as yourselves in the coming weeks and I am very excited!

  • Tammy Sanderson

    Casey,

    Because my industry had evaporated I had to reinvent myself. I am amazed that after just 4 months in the program I already qualify for jobs in social media. I found that the teachers are not only leaders in their field, but they offer tremendous support and guidance. Thanks Casey for your insights.

    Tammy

  • http://www.linkedin.com/in/janelpettit Janel Pettit

    Casey,

    Thank you for a very well-written article. I enjoyed your comparison and contrast of the OSU and PSU programs. It’s interesting to read how we became co-members of #pdxdms! I’m enjoying getting to know you, and this post helps fill in some detail. Very helpful review for others that are considering the PSU multimedia program.

    Janel

  • Casey Cushing

    Janel,

    I’m glad you found the post interesting! First hand perspective on the program is definitely beneficial to those wondering about the program.

    Casey

  • Casey Cushing

    Tammy,

    Yes, the program can be very beneficial to a wide array of backgrounds!

    Casey

  • Jessie

    I am interested in taking this certification program at PSU and had a few questions regarding how helpful you found it and whether or not it helped you find a job that you were interested in. I feel like I am in sort of the same situation as you, I have a liberal arts business background with marketing internships but I lack the technical experience to get the positions I am interested in. Do you think this class would be beneficial for that?

    Thanks!

  • http://www.facebook.com/casey.cushing Casey Cushing

    Hey Jessie,

    The program was vastly helpful to me. It allowed me to have a wider understanding of how everything in digital marketing is connected. I also did not have much education in the fundamental principles of marketing and the first class: Introduction to Digital Strategies, really opened my eyes to how audiences are segmented, forming strategies, objectives, and tactics.

    The other very important component to the class is the immense networking opportunities. You really get to be in tune with the digital marketing scene in Portland, as well as connect with digital superstars (your instructors).

    Best of luck,

    Casey

admin Ask TMMTMMPDX

psu_pdc_4cpby Casey Cushing

During summer 2010, I graduated with a B.A. degree in New Media Communications  from Oregon State University.  During that summer, I was an Intern at Intel working with social media (while finishing my final online class).  A great start to a career, one would think. I quickly realized that my degree hadn’t given me the practical skills required for my chosen career path. That’s when I discovered Portland State’s Digital Strategies Certificate program.  I haven’t completed the program but I already find myself more knowledgeable within the industry.

I strongly urge other students and professionals interested in new media to take a close look at the program. The program instructors will be presenting a program ‘boot camp’ where attendees can get their feet wet with digital marketing.

Event Details:
Date: April 21, 2011 at the Oregon Convention Center
Time: Digital Marketing Boot Camp is from 1:30 PM to 4 PM
Cost: $109.00 per person
Information and registration: http://emarketingsummit.com/

My Story
New media student, Casey CushingDuring my studies at Oregon State, I gained a lot of theoretical and foundational knowledge about New Media.  However, I didn’t gain many “practical skills”.  I had begun to develop an interest in social media during my senior year, after taking a few classes relating to the business of New Media.  I was glad to have finally found something that I had a strong interest in.  My next step, was to gain practical skills and this was tough to accomplish at OSU since the focus of the program/resources was related to media production.  Thanks to blind luck, my Mom was introduced to a marketing manager at Intel and got to talking.  I introduced myself and got the internship.

The internship was a great experience and also a discovery that I have a lot to learn.  The community manager that I was working with referred me to the Digital Marketing Strategies  certificate program.  After poking around the job market and having a difficult time, my mind came back to the recommendation.  I registered for the program, realizing that it was a great opportunity to learn practical skills in a classroom environment.  On the first day of class, I was expecting to see a few people in my same position.  Alas, I was wrong because I was easily the youngest person in the class.  This did not bother me though because it just meant more learning and networking for me.

I was excited for every class that was offered: Introduction to Digital Strategy, Social Media Marketing, Search Engine Marketing, Measuring and Optimizing Your Website, and Best Practices, Integrating Digital Media.  Every class has an opportunity to apply your learning in a practical project. In the final class, all knowledge is culminated to  working as a team to develop a comprehensive digital marketing plan for a real-life client.  Whether you are like me, or a seasoned professional looking to get your feet wet in digital marketing, this is a great learning experience.  I believe this is the perfect complement to my New Media degree and my career.

To learn more about the certificate, check out: http://www.pdc.pdx.edu/mmedia/digital-marketing.php or Follow @psumultimedia on Twitter and follow the hash tag #pdxdms to see what students tweet about!

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