Happy New Year from TMM! We hope you enjoyed a fun and productive 2012. Another year passes and new topics in the ever-changing digital landscape move closer to the forefront. Start the year off right with our January picks. Dig deep, get innovative and take away practical solutions at Webtrends Engage in San Francisco. We predict you’ll be seeing a lot more on big data this year – get in the know at the Big Data Innovation Summit in Las Vegas. Finally, join ISITE Design in Portland for a session on Measuring PPC and SEO efforts with Google Analytics to end the month.
HERE ARE THOROUGHLY MODERN MARKETING’S PICKS FOR TOP MARKETING EVENTS:
Each year, we bring together the smartest industry minds to teach you how to supercharge your digital marketing. This year, we’re adding something new – something that has the biggest industry influencers raving.
We can’t give away the secret quite yet, but one thing is for sure: You do NOT want to miss Engage 2013.
Rest assured, all your favorites that made Engage a success in the past – customer-driven sessions, industry-leading speakers, an amazing venue – are still here. But now, it’s time for what’s next – and it’ll only be at Engage.
8 Reasons You Can’t Miss Webtrends Engage 2013
An Exclusive Look. We can’t emphasize this enough. Engage attendees will get a front row seat to one of the most exciting developments in digital marketing. And in a real-time world, being the first to know is an advantage you can’t put a price on.
Expert Instruction. No Pitches. Engage is all about practical tips and takeaways you can implement immediately. That means sessions from the industry’s top thinkers designed to help boost your digital marketing ROI – not hour-long sales presentations.
Your Business Challenges, Addressed. You spoke, we listened. This year’s agenda tackles real business problems you’ve shared with us over the past months. From analytics to optimization, social to mobile, we’ve got you covered.
Top Brands. Exclusive Stories. Engage puts customers front and center, spotlighting what innovative marketers are doing with Webtrends. Digital marketing really works – the world’s leading brands will show you how.
Strategic Connections. More than 700 of the world’s most daring and accomplished marketers attend Engage each year. Dedicated networking sessions and conference events make it easy to share ideas and spark meaningful connections.
Skills Training. Dive even deeper into digital marketing with two days of intensive skills training, presented by our expert instructors. Sessions are available for both beginning and advanced marketing and technical professionals.
Partner Solutions. Learn how to integrate your Webtrends data with business systems and solutions from other leading marketing and customer intelligence companies for maximum results.
Unbeatable Venue. Engage 2013 will be held at the iconic Westin St. Francis, located on Union Square in the heart of San Francisco, just steps away from award-winning dining, shopping and entertainment.
Who Attends Engage
Every year, Engage attracts professionals from a broad spectrum of Global Fortune 500 companies. Join the world’s savviest digital marketers for a motivating and rich learning experience.
View session details.
2) Big Data Innovation Summit – January 30th – January 31st at Caesars Palace in Las Vegas, NV. Register: $1595 – $2095.
Big Data Innovation
Driving Business Success Through Data Science
The Big Data Innovation Summit is the largest gathering of Fortune 500 business executives leading Big Data initiatives.
The Big Data Innovation Summit brings together business leaders and innovators from the industry for an event acclaimed for its interactive format; combining keynote presentations, interactive breakout sessions and open discussion.
Big Data Innovation will help your business understand & utilize data-driven strategies and discover what disciplines will change because of the advent of data. With a vast amount of data now available, modern businesses are faced with the challenge of storage, management, analysis, visualization, security and disruptive tools & technologies.
Dissecting and making sense of this information to enhance company performance and achieve increased customer insight. With senior leadership now more aware of the need for investment in big data practices, data scientists play a key role in policy formation.
Be Part of It:
- 40+ industry expert keynote presentations
- 300+ Big Data professionals attending
- Interactive workshops with industry leaders
- Over 30 hours of networking opportunities included
- Access to online presentations on-demand post-summit
- 30+ case studies presented from Fortune 500 companies
3) Measuring PPC and SEO efforts with Google Analytics – January 31st ISITE Design in Portland, OR.
2013 is the year to use data to maximize your site performance!
Come join us in the new year to hear Amanda Bernard, and Laura Allen from the ISITE Digital Marketing Team talk about how they use Google Analytics to manage their SEO and PPC campaigns.
Pick their brains, enjoy snacks, and meet other analytics folks from around the area!
4) Branding for Talent and Engagement – January 17th, Northwest Natural Gas in Portland, OR.
January 17, 2013 | 7:30–9:00 AM
Northwest Natural Gas | 220 NW 2nd Avenue, 4th Floor Auditorium
RSVP and questions to Erin Jurevic, firstname.lastname@example.org
You know your company culture and what makes it an amazing place to work. Your marketing team has likely created a strong brand with your customers. But have you leveraged the value of that brand reputation to attract potential top talent to your organization? Today’s professionals are attracted to companies that share their core values and style – and in a job market where finding the specific skills and talents you need is becoming increasingly more difficult, it’s critical to showcase your brand to those job seekers. Many of Portland’s HR professionals are taking the lead in helping create and extend a brand message that speaks to job seekers who are looking to find just the right fit.
Join Boly:Welch for a unique and intimate conversation with long-time brand consultant and current strategist at Epipheo, Scott Davis, Business Consultant, Nels Gabbert and Sr. HR Consultant at Boly:Welch, Susan Wallin, to learn more about building a strong employer brand. You’ll learn the power of ‘Story’ in branding and how to extend the brand to internal employees and potential new hires. After all, attracting and retaining the best employees is key to your success.
The panel will share tips and tools for managing your brand and keeping it fresh along with specific steps to begin your own branding process. We’ll also encourage peer-to-peer sharing of ideas to learn what best practices are happening today in our community.
Want more? Here some other great digital marketing happenings that you might enjoy:
NMX (New Media Expo) – 1/6-1/8 at Rio All-Suite Hotel & Resort in Las Vegas, NV.
Smart Travel Analytics North America 2013 – 1/17-1/18 at The New Yorker in New York, NY.
JUMP New York – 1/30 at The Metropolitan Pavilion (VIP Party at 40/40) in New York, NY.
Digital Exchange Summit – 1/30-2/1 at Epic Hotel Miami in Miami, FL.
iMedia Brand Summit – 2/3-2/6 at Ritz Carlton Amelia Island in Amelia Island, FL.
Social Media Strategies Summit 2013– 2/5-2/7 at Bally’s Resort & Casino in Las Vegas, NV.
Loyalty in Banking & Financial Services 2013 – 2/5-2/6 at TBA in New York, NY.
6th Annual Social Media for PR & Corp Communications – 2/6-2/8 at Walt Disney World in Lake Buena Vista, FL.
Intelligent Content Conference – 2/7-2/8 at Mission Bay Conference Center in San Francisco, CA.
SearchFest 2013 – 2/22 at The Governor Hotel in Portland, OR.
Analytics With Purpose – 3/4 – 3/5 at The US Grant in San Diego, CA.
2013 Media Summit New York – 3/5-3/6 at McGraw-Hill Building in New York, NY.
SMX (Search Marketing Expo) West – 3/11-3/13 at San Jose McEnery Convention Center in San Jose, CA.
SES New York – 3/25-3/28 at New York Marriott Marquis in New York,