August heats up with a mix of productive and fun events in Portland – better yet, most offer free food and beer! Whether you’re a WordPress newbie or ninja we’ve got you covered! Newbies can learn how easy it is to install and set-up your own site on your lunch break at Formic Media while WordPress ninjas will be found at the 5th Annual WordCamp Portland with expert speakers plus unconference-style sessions throughout the day. Still in summer vacay mode and don’t feel like “working” your sunny days away? Don’t miss SEMpdx’s Rooftop Networking Party or have lunch with “the Content Wrangler” Scott Abel. For a variation of our usual events, Portland Advertising Federation brings you the opportunity to forage through the belongings of fellow creative at their Creative Cool Crap Parking Lot Sale. Donate your crap to a good cause and peruse the lot to shop other cool crap from fellow industry peeps. One person’s crap is another person’s treasure!
Here are TMMPDX.COM’s picks for the top July Portland Marketing Events
Join us for the fourth annual SEMpdx Rooftop Networking Party! The SEMpdx annual Rooftop Party promises to be the most talked-about networking event of the year. Be on top of the latest developments going on at the most innovative marketing associations in the Pacific Northwest!
It will again be at Hotel deLuxe, overlooking the downtown Portland skyline. Enjoy good food, drinks and conversations as a DJ spins tunes. Don’t miss the best networking event of the summer!
Make sure to drop in one of your business cards at the Rooftop Party to be entered to win one of many great door prizes, including:
- Two passes to SearchFest 2013 – Portland’s Premier Search Marketing Conference. Donated by SEMpdx.
- Two Platinum Seattle Interactive Conference (SIC) passes (Oct. 29-30). Donated by NWIAG.
- More door prizes from partner organizations to be announced soon!
This event is going to do “Speed Dating” style round table discussions, 5 topics, 5 tables, 15 minutes per session. There will be a subject matter expert at each table to help facilitate the conversation.
Here are some of the ideas:
• Analytics API
• Google Content Experiments (A/B and Multivariate Testing)
• Always be Segmenting
• Goals, Funnel Analysis, and Conversion Reports
• Cross-Domain Tracking
• E-Commerce Reports
After the event they’ll head over to Lucky Lab on Quimby for beers!
3) The Content Strategy Trap: Lunch with the one and only Scott Abel Thursday, August 2nd from 11:30am-1:30pm at Blagen Block Building (Thetus Corporation): 34 NW 1st Ave, 3rd floor, Portland OR 97209 Register: FREE
Scott Abel is coming to town!
Sign up while you can–80 attendees max.
Join us for lunch as Scott Abel warns of the perils of The Content Strategy Trap and what happens when well-intentioned strategists fall into it. You will learn how avoiding The Trap led one retailer to become a publisher of online repair manuals designed to teach “do-it-yourselfers” how to fix things—while selling them the goods they need to do the job.
Lots of goods.
Sales are driven completely by visually engaging, standardized instructional content delivered to the web, to smartphones, and to other mobile devices. Return on investment is no longer a wild guess; it’s directly tied to individual pieces of content. By thinking outside The Content Strategy Trap, this retailer has become the leader in its market. Its strategy is so successful that other retailers are clamoring to replicate it.
You will also learn …
* what content strategy is (and what it’s not)
* why silos negatively impact strategic decisions
* how thinking differently about communication opens possibilities
About free give-aways
Scott will be giving away …
* 1 free pass to LavaCon PDX Oct 7-9 ($1,350 value)
* 1 free pass to Content Strategy Workshops PDX Oct 9-10 ($1,350 value) Seating for these workshops series is limited. Register today.
* Free copies of the new edition of Ann Rockley’s book, “Managing Enterprise Content: A Unified Content Strategy”
About Scott Abel
Scott Abel, aka The Content Wrangler, is an internationally recognized content strategist and “social-networking choreographer” who helps global organizations improve the way they author, maintain, and deliver information.
In addition to his popular business blog, TheContentWrangler.com (an online resource for content professionals with an interest in content management, content marketing, content standards, and content technologies), Scott maintains several online communities on Facebook and Linkedin. He is an influential technology micro-blogger on Twitter. He writes regularly for trade and industry publications, blogs, and newsletters and is a popular presenter at publishing conferences and other content-focused events.
In his free time, Scott is a dance music mashup artist, dj, and music producer who has been spinning tunes since 1982.
Thanks go to member Cliff Elgin and his employer, Thetus Corporation, for making this space available to us for free.
We’re looking into food options. Stay tuned. Feel free to bring your own and eat there–tables will be provided.
It’s that time of year again: WordCamp is back for the 5th year running!
list of session titles and speakers:
- _doing_it_wrong: Improving Your Development Skills Through Examining Bad Practices – Zack Tollman
- The Art & Science of Premium – Shane Pearlman
- Blogging as a Platform: Making a Name For Yourself in Your Targeted Community – Kiersi Burkhart
- Don’t Put That In Functions.php! (Or, How to Write A Basic Plugin) – Kailey Lampert
- Frankenblog: Group Blogging with WordPress for Fun, Frustration, & Financial Gain – Robert Wagner
- How to Blog Once a Day – Laura Kimball
- How to Build a Business with WordPress – Grant Landram
- How to Use WP-Cron – Ben Lobaugh
- Questions You’re Too Embarrassed to Ask – Eric Mann
- Why we Click “Publish”: Advocating for User-Centricity through Interaction Design – Taylor Dewey
- WordPress + E-Commerce = $$$ – Justin Sainton
- WordPress Security 101 (and beyond) – Robert Rowley
In addition to these pre-planned sessions, we’ll have timeslots during the day available for unconference-style sessions to be organized by attendees on the day of the event. More information about the unconference will be shared as we get closer to WordCamp Portland.
General Admission - You’ll get a full day of WordPress fun with a custom pint glass, snacks, lunch, and a packed schedule of great speakers. We have a great day planned, and $20 gets you everything.
WordPress is one of the most widely used open-source content management systems for websites and blogs. The reason for this is due to its out of the box simplicity, usability and SEO-friendliness. The Formic team will teach you about the ins and outs of WordPress installation and set-up and the value the platform can provide small business owners, online marketers and webmasters. This presentation will be a step-by-step guide to choosing your hosting provider all the way to creating your first post or page. The Formic team will also walk you through SEO tips and best practices to make your website as search and user friendly as possible during installation and set-up. Our WordPress seminar will be an educational Lunch & Learn event from Noon to 1 p.m. at the Formic office.
Food and beverages will be provided.
Register now to save your seat!
We want your old stuff! We’re looking for contributions and donations for PAF’s “Creative’s Cool Crap” parking lot yard sale to be held at the CMD and Liquid Agency parking lot from 9:00 am – 2:00 pm (with a fire-sale starting at 1:00pm). All unsold items will be donated to Goodwill Industries of Oregon.
Our goal: to raise funds so we may continue to serve the Portland creative community by bringing in industry leading speakers and providing current educational programs that connect and inspire our community. The “Creative’s Cool Crap” Parking Lot Sale also serves to unite the many diverse agencies around Portland, while ultimately serving as an opportunity for individuals to enjoy a great day of fun with Filenes-basement type bargains.
We are looking for gently used donations of all shapes and sizes for the sale! All you need to do is bring your item to your office and the PAF will arrange a pick-up, or you can contact Jamie Sexton (email@example.com) at the PAF and arrange to drop your item off at the PAF warehouse.
Thanks for your donations and support, see you at the sale!
7) Fireside Chat with Founders Fund Geoff Lewis & Urban Airship’s Scott Kveton Monday, August 6th from 5:30-7pm at Urban Airship: 334 NW 11th, Portland OR 97209. Register : FREE
Come hear from Geoff Lewis, Principal at Founders Fund and Scott Kveton, CEO/Founder of Urban Airship as they sit down for a casual “Fireside Chat” this August in Portland. They will take 20-30 minutes to talk, and then take questions from the audience for the remaining time. And of course, since this is Portland, there will be beer.
There’s a lot to learn from these guys and we’re thrilled to see this event coming together for the community here in Portland.
Geoff Lewis, Principal, Founders Fund: Geoff is an entrepreneur, investor, and business advisor. Most recently, Geoff served as the Co-Founder & Chief Executive Officer of Topguest, a San Francisco based technology startup enabling the world’s largest loyalty programs to engage with and reward members via mobile devices and social networks.
Scott Kveton, CEO, Urban Airship: Scott is the CEO of Urban Airship, a mobile services platform provider in Portland, Oregon. He is widely recognized as an expert on mobile app strategy and cloud infrastructure.
The one and only Dave McClure is coming to Portland and who knows what kind of trouble he’s going to get us all into. He’s heading to Portland for, “Geeks on a Train,” an 8-hour train ride from PDX – VAN for the 3rd Annual GROW Conference where he’s speaking.
But first, he’s going to take some time Monday night to meet with us all at Urban Airship and shed some light on something. We’ll give you more details if we get them but as of now, we know there will be beer, McClure, and some awesome PDXers. Thanks to Urban Airship for hosting and providing the booze!
About Dave: Dave McClure, Founding Partner – 500 Startups
Dave McClure is a greedy, blood-sucking venture capitalist & founding general partner at 500 Startups, an internet startup seed fund and incubator program in Mountain View, CA. He likes to hang out with entrepreneurs, and occasionally help or invest in their startups if they are foolish enough to let him.
Do you wonder what kind of secret sauce is needed to become a networking extraordinaire? Did the last networking event you attended leave you determined to make more authentic connections? If this sounds like you, don’t miss our August event.
Tina Alexander is a black-belt in networking and will show us how we can improve our abilities to make meaningful connections. She believes that we already possess all of the powers necessary to create a magical network and that it is through our personal energy, curiosity and keeping an open mind to surprise which results in networking success.
Tina is currently a Human Capital Management Project Manager for Bonneville Power Administration and leads HCM’s major projects, ePerformance and Core Competencies in addition to supporting BPA’s Talent Acquisition core competencies integration.
Become the dynamic and successful networker you’ve always wanted to be. You’ll be able to implement Tina’s networking tips and tricks at your next event.
The Portland Advertising Federation, an ad club of leaders in Portland’s creative business community, proudly presents The 1st Annual PAF pARTy. This event was formed to connect young professionals in the creative community and benefit non-profits that support the arts. The 1st Annual PAF pARTy will take place on Thursday, August 9, 2012 at OnDeck Sports Grill in Portland’s premiere Pearl District. This evening includes networking, cocktails, a silent auction, music and dancing. All event proceeds will go directly to the Children’s Healing Art Project (CHAP) to fund art programs for children with a life-threatening disease.
Join pdxMindShare and BRIX Tavern for their July networking event.
Honorable Mention Events
Schmooze is a networking event developed for business leaders, entrepreneurs, and job seekers looking to connect with the local business community. Schmooze is held six times a year at various locations around the city and is open to the public. There’s no RSVP required, no fee for attending and no name tags. Schmooze was designed for one purpose — to give back to the local business community by fostering new relationships and connecting people.
Entering its sixth year, the Schmooze networking event continues to grow thanks to business supporters, attendees and sponsors.
Schmooze is not for profit.
For a list of Top National Marketing Events, visit our sister publication www.ThoroughlyModernMarketing.com.