Portland Marketing Events By Wendy Hwang: TMMPDX’s Top Marketing Events July 2012

| June 27, 2012 | 0 Comments

Kicking off July with friends, fireworks, and drinks is something we look forward to after a long winter. This month’s offerings makes sure you don’t fall behind on the newest changes in digital marketing with events like Formic’s seminar on the recent changes to Google+ and Google Places and the Community Leadership Summit geared to hone your community management skills. In keeping with the party spirit, we’ve featured a few networking events where you can tip back a few more beers while meeting new industry people. Head over to McMenamins to learn about Artificial Intelligence  or check out the popular pdxMindShare’s monthly networking meet up at Brix Tavern.

Here are TMMPDX.COM’s picks for the top July Portland Marketing Events

1) THE EVOLUTION OF LOCAL SEO & GOOGLE+LOCAL Wednesday, July 11th from Noon – 1pm at  Formic Media Inc.: 300 NE Failing St. Portland, OR 97212.  Register: FREE

On May 30th, 2012 Google officially announced its new product Google+ Local. Fully integrated with the Google+ platform, users can discover and share local business information from the people they trust. If you are a local brick and mortar business, or a business with multiple locations you won’t want to miss the upcoming Formic Media Seminar on local search engine optimization (SEO). The seminar will focus on how to help increase your business’ visibility within the local search results by utilizing specific tactics that directly affect how Google “views” your business. The Formic team will provide insights into how to claim/verify your listing, how to optimize your Google Place page, how to choose the right categories, tactics for obtaining customer reviews & inbound links and they’ll discuss the changes that Google+Local has brought to the Local SEO landscape.

Food and beverages will be provided.

Register now to save your seat!

2) Hive C3: Establishing Your Mobile Presence  Friday, July 6th from 8am – 9am at Madison’s Grill: 1109 SE Madison St. Portland, OR 97214 Register: FREE

Just a couple years ago, having a mobile presence meant creating an app from the ground up. This can be daunting for a small business or non-profit with limited budgets and resources. Enter HTML5 and CSS3 and the ability to design your website to look professional and stunning across multiple devices and screen sizes. They’ll talk about what’s changed to make this possible, how to decide that you need a mobile web presence, and the steps you can take with your web designer to make this happen.

3) Community Leadership Summit Saturday, July 14th and Sunday, July 15th from 9am-5pm at Oregon Convention Center: 777 NE Martin Luther King Jr. Blvd. Portland, OR 97232 Register: FREE

The Community Leadership Summit 2012 brings together community leaders, organizers and managers and the projects and organizations that are interested in growing and empowering a strong community.

The event pulls together the leading minds in community management, relations and online collaboration to discuss, debate and continue to refine the art of building an effective and capable community.

At the heart of Community Leadership Summit 2012 is an open unconference-style event in which everyone who attends is welcome to lead and contribute sessions on any topic that is relevant. These sessions are very much discussion sessions: the participants can interact directly, offer thoughts and experience, and share ideas and questions. These unconference sessions are also augmented with a series of presentations from leaders in the field, panel debates and networking opportunities.

Opportunities

The Community Leadership Summit 2012 offers a range of opportunities for attendees, particularly those who are looking to grow, energize and inspire a community as part of their organization, project or department. These opportunities include:

  • Taming The Science – with the Community Leadership Summit 2012 being the first event of its kind, it offers an excellent opportunity for practitioners of community management, organization and leadership to come together to compare notes, share knowledge and experience and help find patterns in this complex and often mis-understood science.
  • Meet Leading Minds – many of the leading minds in community management, leadership and online collaboration will be together in the same room to discuss and share ideas together.
  • Build Skills and Knowledge – the open summit nature of the event means that a diverse and wide-ranging set of topics will be discussed, debated and explored. You set the agenda.
  • Scheduled Talks – to compliment the open nature of the event, a selection of scheduled presentations will be timetabled to add more content and topics. These presentations will be confirmed closer to the event itself.
  • Diverse Participation – they are already aware of a diverse range of participants from different fields, backgrounds and experience who will be joining us at the summit. This diversity is sure to help provide a new perspective on community and how to grow and refine it.
  • Socialize – the summit is an excellent opportunity to socialize and build lasting relationships with other members of the field and just have a lot of fun!

The event is entirely free but requires pre-registration.

4) O’ Reilly OSCON (Open Source Convention) Monday, July 16th thru Friday, July 20th from 9am-5:30pm at Oregon Convention Center: 777 NE Martin Luther King Jr. Blvd. Portland, OR 97232 Register: $400-$2090 with various discount options

5 Days, 200+ Speakers, Hundreds of Technologies & 3000 Hackers Like You

Join the world’s open source pioneers, builders, and innovators July 16-20, at the Oregon Convention Center in Portland, Oregon for five intense days. Learn about open development, challenge your assumptions, and fire up your brain.

OSCON is where the serious thinkers and doers—and their favorite technologies—converge. And when the day’s sessions are over, join the 3,000 or more people just like you for some serious fun.

It doesn’t matter whether you’re an open source rock star or programmer by day/rock star by night, or somewhere in between–OSCON is a meeting of like minds. If you work with open source, you’ll want to be here.

With a dozen plus tracks and hundreds of sessions, you’ll find practical tutorials, inspirational keynotes, and a wealth of information on open source languages, platforms, and development. Plus, OSCON offers fabulous networking events, the best “hallway track” around, and an Expo Hall that’s both entertaining and worthwhile.

5) Marketing in Today’s Multi-Mass Media World Webinar Thursday, July 26th from 12pm-1pm Register: $50

Presenter: Carolyn Sawyer, Founder and Chief Executive Officer, Tom Sawyer Company

Today’s multi-mass media world can sometimes seem overwhelming when trying to formulate an efficient media strategy. It can be difficult to find the most effective outlet to reach your target audience. Once you connect with your audience, your marketing strategy is a crucial element that will equate you with your potential clients and help to build strong, lasting relationships. Relationships are the most valuable aspect of marketing, and if established properly can lead to success.

In this informative webinar, Carolyn will cover the different approaches to reach your targeted market and she will explore a variety of messaging strategies. Carolyn’s newly released book, ABC’s of Media, covers all aspects of media management. Its content is formulated around working and dealing with the complexities of today’s multi- mass media and the keys to building strong, effective messages.

Carolyn Sawyer is the Founder and Chief Executive Officer of the Tom Sawyer Company (TSC), whose core competency is Communication Contact, which includes full service Call Center Operations, Strategic Instructional Training and Advertising in major Airports.

As a talented communicator, Carolyn parlayed her mastery of mass media into creating a firm with capital sales exceeding the multi-million mark. Her cutting-edge business practices have garnered attention from USA Today (March 2004), where she was cited for optimizing Wi-Fi communications access to augment her business capabilities years before it became a mainstream operational tool. Ms. Sawyer accepted the “Sustainable Purpose Award” during the 2009 Women Presidents’ Organization’s (WPO) National Conference in San Diego.

6)  Portland iPhone/iPad Boot Camp – Three Day IOS 5.0 Intensive Workshop Friday, July 27th from 10am-6pm at Courtyard by Mariott Portland City Center: 550 SW Oak Street, Maple Room, Portland, OR 97204 Register: $999-$1,499.00

“If you want to develop apps on the iphone you need this intensive workshop. Don’t try this on your own, unless you have a couple of months to spare ” —Craeg K Strong – lead developer, Arielpartners.com

The opportunities for iPhone applications developers has never been better. Apple has paid out over 2 billion dollars to developers with App in the iPhone app store. iPhone developers’ work-for-hire is the highest paid in the software industry.

The iPhone Boot Camps are arguably the most affordable and experienced iPhone application development workshops. Our rates are often half the price of other workshops and our trainers the most experienced in the field, with apps in the top ten in the iPhone store and/or authors of popular books on iPhone development.

Since 2008 they have trained over 1,000 developers in over sixty workshops in the United States, Canada, Australia and the UK . The training range from on-site training sessions for Fortune 500 companies such as IBM, General Motors, Bank of America and 3 and 6 day intensive workshops for developers enrolled from companies and independent software developers.

They are the only iPhone training to offer advanced workshops and a full money back guarantee after the first day of the workshop if you are not completely satisfied with the training – no questions asked. Keep in mind that if you do not have a basic understanding of Object Oriented Programming (OOP) the workshop will be extremely challenging.

They specialize only in iPhone application development training. No other iPhone workshop has trained as many developers and they’ve learned a great deal from all our training sessions. Our workshop use proven course materials developed and tested over time and they teach the latest versions of the SDK/Xcode – currently IOS 5.0. The workshops are all hands small workshops with one-on-one hands on instruction under the supervision of the trainer.

At the conclusion of the workshop they offer an industry recognized certificate and membership in our vast network of iPhone Boot Camp alumni to further advance your career in iPhone development, including job postings from our alumni and other companies. Frequently after the workshops developers follow up their training with the trainers and partner on developing apps and if they have space available in our other workshops they offer you the opportunity to take the workshop over at no additional cost.

Our mission is to train you to develop iPhone apps on your own and most developers are able to so after completing the training. In fact iPhone Boot Camp alumni now have apps in the top ten in the Apple store with millions of downloads.

This is a 4 month event happening every 4th Friday of the month.

7) pdxMindShare networking Wednesday, July 18th from 5:30pm– 7:30pm at  Brix Tavern: 1338 Northwest Hoyt Street, Portland, OR. Register: FREE

Join pdxMindShare and BRIX Tavern for their July networking event.

8) Think & Drink: The Future of Human & Artificial Intelligence Wednesday, July 18th at 6pm at McMenamins Mission Theater: 1624 NW Glisan, Portland OR. Register: FREE

Join them for the Oregon Humanities Series, “Think & Drink”, at the Mission Theatre. Tonight’s discussion is on the “Future of Human and Artificial Intelligence with Ramez Naam, author of More than Human: Embracing the Promise of Biological Enhancement, and Mott Greene, John Magee Professor of Science and Values at the University of Puget Sound”.

9) Networking 4 Newbies Workshop Friday, July 6th from 9:30am-11:30am at Greater Vancouver Chamber of Commerce, 1101 Broadway, Ste 100, Vancouver, WA 98660 Register: $10

Is Your Networking NOT Working?

Are you frustrated by your networking?

Disappointed with the referrals you’re getting (or NOT getting)?

You’re not alone in feeling that networking isn’t working for you, but most people have no idea why so they can’t do anything about it except try harder, and that doesn’t help.Find out why most networking doesn’t work, and the secrets to making networking your most effective marketing strategy.

Even experienced networkers will learn how to get better results from networking, and networking newbies will discover the three most powerful strategies of master networkers. Facilitated by professional coach Veronika Noize, this workshop is for small business owners and job seekers who want to enjoy the benefits of connection through networking, but don’t know where to start, or have been frustrated by all the time and energy invested in networking with very few results to show for it all.

10) The Keys to Using Social Media in Your Job Search Saturday, July 7th from 2pm-5pm at Sylvan Learning Center: 7809 Southwest Nyberg Street, Tualatin, OR 97062 Register: $25

In this hands class you’ll learn:

* Which Social Media Platforms will help you find a job and how to maximize them for this purpose.
* How to monitor your online reputation & how it can impact your job search both negatively and positively.

What to bring to the class:
A laptop (if you have one – the class will be more effective if you have one; however they’ll have a couple extra on-hand)
Smart Phone – if you have one.

For a list of Top National Marketing Events, visit our sister publication www.ThoroughlyModernMarketing.com.

About Wendy Hwang


Wendy Hwang is an account executive at Formic Media where she helps businesses engage and grow their online community through social media, search engine optimization (SEO), and internet advertising. Wendy has a degree in marketing and communications and has a Digital Marketing Strategy Certificate from Portland State University. She is an associate editor for Thoroughly Modern Marketing (TMM) where she features local digital marketing events.

Category: Marketing Events, Portland Marketing Events, TMMPDX

Wendy Hwang Marketing EventsPortland Marketing EventsTMMPDX

Kicking off July with friends, fireworks, and drinks is something we look forward to after a long winter. This month’s offerings makes sure you don’t fall behind on the newest changes in digital marketing with events like Formic’s seminar on the recent changes to Google+ and Google Places and the Community Leadership Summit geared to hone your community management skills. In keeping with the party spirit, we’ve featured a few networking events where you can tip back a few more beers while meeting new industry people. Head over to McMenamins to learn about Artificial Intelligence  or check out the popular pdxMindShare’s monthly networking meet up at Brix Tavern.

Here are TMMPDX.COM’s picks for the top July Portland Marketing Events

1) THE EVOLUTION OF LOCAL SEO & GOOGLE+LOCAL Wednesday, July 11th from Noon – 1pm at  Formic Media Inc.: 300 NE Failing St. Portland, OR 97212.  Register: FREE

On May 30th, 2012 Google officially announced its new product Google+ Local. Fully integrated with the Google+ platform, users can discover and share local business information from the people they trust. If you are a local brick and mortar business, or a business with multiple locations you won’t want to miss the upcoming Formic Media Seminar on local search engine optimization (SEO). The seminar will focus on how to help increase your business’ visibility within the local search results by utilizing specific tactics that directly affect how Google “views” your business. The Formic team will provide insights into how to claim/verify your listing, how to optimize your Google Place page, how to choose the right categories, tactics for obtaining customer reviews & inbound links and they’ll discuss the changes that Google+Local has brought to the Local SEO landscape.

Food and beverages will be provided.

Register now to save your seat!

2) Hive C3: Establishing Your Mobile Presence  Friday, July 6th from 8am – 9am at Madison’s Grill: 1109 SE Madison St. Portland, OR 97214 Register: FREE

Just a couple years ago, having a mobile presence meant creating an app from the ground up. This can be daunting for a small business or non-profit with limited budgets and resources. Enter HTML5 and CSS3 and the ability to design your website to look professional and stunning across multiple devices and screen sizes. They’ll talk about what’s changed to make this possible, how to decide that you need a mobile web presence, and the steps you can take with your web designer to make this happen.

3) Community Leadership Summit Saturday, July 14th and Sunday, July 15th from 9am-5pm at Oregon Convention Center: 777 NE Martin Luther King Jr. Blvd. Portland, OR 97232 Register: FREE

The Community Leadership Summit 2012 brings together community leaders, organizers and managers and the projects and organizations that are interested in growing and empowering a strong community.

The event pulls together the leading minds in community management, relations and online collaboration to discuss, debate and continue to refine the art of building an effective and capable community.

At the heart of Community Leadership Summit 2012 is an open unconference-style event in which everyone who attends is welcome to lead and contribute sessions on any topic that is relevant. These sessions are very much discussion sessions: the participants can interact directly, offer thoughts and experience, and share ideas and questions. These unconference sessions are also augmented with a series of presentations from leaders in the field, panel debates and networking opportunities.

Opportunities

The Community Leadership Summit 2012 offers a range of opportunities for attendees, particularly those who are looking to grow, energize and inspire a community as part of their organization, project or department. These opportunities include:

  • Taming The Science – with the Community Leadership Summit 2012 being the first event of its kind, it offers an excellent opportunity for practitioners of community management, organization and leadership to come together to compare notes, share knowledge and experience and help find patterns in this complex and often mis-understood science.
  • Meet Leading Minds – many of the leading minds in community management, leadership and online collaboration will be together in the same room to discuss and share ideas together.
  • Build Skills and Knowledge – the open summit nature of the event means that a diverse and wide-ranging set of topics will be discussed, debated and explored. You set the agenda.
  • Scheduled Talks – to compliment the open nature of the event, a selection of scheduled presentations will be timetabled to add more content and topics. These presentations will be confirmed closer to the event itself.
  • Diverse Participation – they are already aware of a diverse range of participants from different fields, backgrounds and experience who will be joining us at the summit. This diversity is sure to help provide a new perspective on community and how to grow and refine it.
  • Socialize – the summit is an excellent opportunity to socialize and build lasting relationships with other members of the field and just have a lot of fun!

The event is entirely free but requires pre-registration.

4) O’ Reilly OSCON (Open Source Convention) Monday, July 16th thru Friday, July 20th from 9am-5:30pm at Oregon Convention Center: 777 NE Martin Luther King Jr. Blvd. Portland, OR 97232 Register: $400-$2090 with various discount options

5 Days, 200+ Speakers, Hundreds of Technologies & 3000 Hackers Like You

Join the world’s open source pioneers, builders, and innovators July 16-20, at the Oregon Convention Center in Portland, Oregon for five intense days. Learn about open development, challenge your assumptions, and fire up your brain.

OSCON is where the serious thinkers and doers—and their favorite technologies—converge. And when the day’s sessions are over, join the 3,000 or more people just like you for some serious fun.

It doesn’t matter whether you’re an open source rock star or programmer by day/rock star by night, or somewhere in between–OSCON is a meeting of like minds. If you work with open source, you’ll want to be here.

With a dozen plus tracks and hundreds of sessions, you’ll find practical tutorials, inspirational keynotes, and a wealth of information on open source languages, platforms, and development. Plus, OSCON offers fabulous networking events, the best “hallway track” around, and an Expo Hall that’s both entertaining and worthwhile.

5) Marketing in Today’s Multi-Mass Media World Webinar Thursday, July 26th from 12pm-1pm Register: $50

Presenter: Carolyn Sawyer, Founder and Chief Executive Officer, Tom Sawyer Company

Today’s multi-mass media world can sometimes seem overwhelming when trying to formulate an efficient media strategy. It can be difficult to find the most effective outlet to reach your target audience. Once you connect with your audience, your marketing strategy is a crucial element that will equate you with your potential clients and help to build strong, lasting relationships. Relationships are the most valuable aspect of marketing, and if established properly can lead to success.

In this informative webinar, Carolyn will cover the different approaches to reach your targeted market and she will explore a variety of messaging strategies. Carolyn’s newly released book, ABC’s of Media, covers all aspects of media management. Its content is formulated around working and dealing with the complexities of today’s multi- mass media and the keys to building strong, effective messages.

Carolyn Sawyer is the Founder and Chief Executive Officer of the Tom Sawyer Company (TSC), whose core competency is Communication Contact, which includes full service Call Center Operations, Strategic Instructional Training and Advertising in major Airports.

As a talented communicator, Carolyn parlayed her mastery of mass media into creating a firm with capital sales exceeding the multi-million mark. Her cutting-edge business practices have garnered attention from USA Today (March 2004), where she was cited for optimizing Wi-Fi communications access to augment her business capabilities years before it became a mainstream operational tool. Ms. Sawyer accepted the “Sustainable Purpose Award” during the 2009 Women Presidents’ Organization’s (WPO) National Conference in San Diego.

6)  Portland iPhone/iPad Boot Camp – Three Day IOS 5.0 Intensive Workshop Friday, July 27th from 10am-6pm at Courtyard by Mariott Portland City Center: 550 SW Oak Street, Maple Room, Portland, OR 97204 Register: $999-$1,499.00

“If you want to develop apps on the iphone you need this intensive workshop. Don’t try this on your own, unless you have a couple of months to spare ” —Craeg K Strong – lead developer, Arielpartners.com

The opportunities for iPhone applications developers has never been better. Apple has paid out over 2 billion dollars to developers with App in the iPhone app store. iPhone developers’ work-for-hire is the highest paid in the software industry.

The iPhone Boot Camps are arguably the most affordable and experienced iPhone application development workshops. Our rates are often half the price of other workshops and our trainers the most experienced in the field, with apps in the top ten in the iPhone store and/or authors of popular books on iPhone development.

Since 2008 they have trained over 1,000 developers in over sixty workshops in the United States, Canada, Australia and the UK . The training range from on-site training sessions for Fortune 500 companies such as IBM, General Motors, Bank of America and 3 and 6 day intensive workshops for developers enrolled from companies and independent software developers.

They are the only iPhone training to offer advanced workshops and a full money back guarantee after the first day of the workshop if you are not completely satisfied with the training – no questions asked. Keep in mind that if you do not have a basic understanding of Object Oriented Programming (OOP) the workshop will be extremely challenging.

They specialize only in iPhone application development training. No other iPhone workshop has trained as many developers and they’ve learned a great deal from all our training sessions. Our workshop use proven course materials developed and tested over time and they teach the latest versions of the SDK/Xcode – currently IOS 5.0. The workshops are all hands small workshops with one-on-one hands on instruction under the supervision of the trainer.

At the conclusion of the workshop they offer an industry recognized certificate and membership in our vast network of iPhone Boot Camp alumni to further advance your career in iPhone development, including job postings from our alumni and other companies. Frequently after the workshops developers follow up their training with the trainers and partner on developing apps and if they have space available in our other workshops they offer you the opportunity to take the workshop over at no additional cost.

Our mission is to train you to develop iPhone apps on your own and most developers are able to so after completing the training. In fact iPhone Boot Camp alumni now have apps in the top ten in the Apple store with millions of downloads.

This is a 4 month event happening every 4th Friday of the month.

7) pdxMindShare networking Wednesday, July 18th from 5:30pm– 7:30pm at  Brix Tavern: 1338 Northwest Hoyt Street, Portland, OR. Register: FREE

Join pdxMindShare and BRIX Tavern for their July networking event.

8) Think & Drink: The Future of Human & Artificial Intelligence Wednesday, July 18th at 6pm at McMenamins Mission Theater: 1624 NW Glisan, Portland OR. Register: FREE

Join them for the Oregon Humanities Series, “Think & Drink”, at the Mission Theatre. Tonight’s discussion is on the “Future of Human and Artificial Intelligence with Ramez Naam, author of More than Human: Embracing the Promise of Biological Enhancement, and Mott Greene, John Magee Professor of Science and Values at the University of Puget Sound”.

9) Networking 4 Newbies Workshop Friday, July 6th from 9:30am-11:30am at Greater Vancouver Chamber of Commerce, 1101 Broadway, Ste 100, Vancouver, WA 98660 Register: $10

Is Your Networking NOT Working?

Are you frustrated by your networking?

Disappointed with the referrals you’re getting (or NOT getting)?

You’re not alone in feeling that networking isn’t working for you, but most people have no idea why so they can’t do anything about it except try harder, and that doesn’t help.Find out why most networking doesn’t work, and the secrets to making networking your most effective marketing strategy.

Even experienced networkers will learn how to get better results from networking, and networking newbies will discover the three most powerful strategies of master networkers. Facilitated by professional coach Veronika Noize, this workshop is for small business owners and job seekers who want to enjoy the benefits of connection through networking, but don’t know where to start, or have been frustrated by all the time and energy invested in networking with very few results to show for it all.

10) The Keys to Using Social Media in Your Job Search Saturday, July 7th from 2pm-5pm at Sylvan Learning Center: 7809 Southwest Nyberg Street, Tualatin, OR 97062 Register: $25

In this hands class you’ll learn:

* Which Social Media Platforms will help you find a job and how to maximize them for this purpose.
* How to monitor your online reputation & how it can impact your job search both negatively and positively.

What to bring to the class:
A laptop (if you have one – the class will be more effective if you have one; however they’ll have a couple extra on-hand)
Smart Phone – if you have one.

For a list of Top National Marketing Events, visit our sister publication www.ThoroughlyModernMarketing.com.

About Wendy Hwang


Wendy Hwang is an account executive at Formic Media where she helps businesses engage and grow their online community through social media, search engine optimization (SEO), and internet advertising. Wendy has a degree in marketing and communications and has a Digital Marketing Strategy Certificate from Portland State University. She is an associate editor for Thoroughly Modern Marketing (TMM) where she features local digital marketing events.