For most of us, December brings a schedule packed with celebrations, holiday shopping, and travel. But this month’s Portland marketing events are worth adding to your already busy schedule. These conferences, workshops, and networking events will help your greet the New Year with some fresh ideas and new contacts. Here are TMMPDX.COM’s top 10 marketing events for December:
Now in its second year, the Internet Marketing Conference at Portland State has quickly grown into one of the most important events for business leaders and marketing professionals looking to stay up to speed on the latest in online development. Whether you are a beginner and need to interact with your online customers or a seasoned professional who wants to hear the latest trends in SEO, PPC, analytics, and Social Media, the conference offers several tracks so you can learn at your own pace.
The Internet Marketing Conference will feature presentations by Portland’s interactive experts; including keynote speaker Renny Gleeson, Global Director of Interactive Strategies from Wieden+Kennedy and featured speaker Bryan Rhoads, Intel’s Digital Strategist. Following the the keynote speaker the conference will divide into four tracks, each with topics focused on current digital marketing trends. Attendees will also enjoy the opportunity to have their website reviewed by experts in a “site lab”. IMC will conclude with a holiday networking event with music, wine, and hors d’oeuvres. Cost is $125, which includes lunch and the networking event. View the conference schedule and register today!
2) Integrating Sustainability Into Your Business Practices, Monday December 14th through Tuesday December 15th, 9:00am – 5:00pm
Double Tree Executive Meeting Center, 1000 NE Multnomah Street, Portland
Sustainability is good for business. This two-day class will provide you with the rationale, the methodology and real-life examples of how and why organizations have used sustainability to their strategic and operational advantage in the marketplace. Learn how sustainability not only improves your company’s triple bottom line – financial, social, and environmental – but how it improves your company’s image in the world, which can reap huge benefits. You will emerge from this two day course having developed a draft sustainability plan for a specific company process and return to work ready to influence and lead your company’s sustainability initiatives.
Sustainability is in the news and on decision-makers’ minds. Unfortunately, most of the conversations are driven by outdated conventional wisdom that adopting sustainable practices come at a financial cost to companies that must be weighed against other intangible benefits. This course reframes and updates the sustainability debate to show you how your company can adopt sustainable practices for primarily bottom-line reasons. You will learn how businesses can benefit from adopting sustainable practices in the workplace and what factors can influence adoption, develop a draft sustainability plan for a specific company process or work unit – to include opportunities, barriers and resource needs, list steps to introduce and implement the plans upon returning to work, and more. Cost is $360 and registration is required. Get 50% off using code: DISC50
Practicing search engine marketing in a bubble is like building a house all by yourself. Sure you’d get it done eventually – but some help sure would speed things up! Learn how you can multiply your results by integrating a public relations effort. Presented by CMD Agency and other panelists, you’ll learn how to successfully integrate these two disciplines and what pitfalls you should be on the lookout for. The panel will present recent, award-winning case studies that showcase some of the latest thinking when it comes to how PR can help optimize search and vice versa. Registration is required, Members $25, Non-Members $35, Students $10.
4) AMA presents “Taking Off The Training Wheels” luncheon, Tuesday December 8th, 11:30am – 1:00pm
The Crown Plaza Hotel, 1441 NE 2nd Ave, Portland
Regardless of your mode of transportation, you undoubtedly have noticed a growing number of Portlanders taking bikes to get to and fro. Other than a growing awareness of shared roadways, what does this mean for local business owners? It points to a growing industry fueled by a demand for a smaller footprint and support of a unique Portland mindset. The rapid growth of new (and relocated) bicycle related businesses that are calling Portland home is reaching a broad spectrum: non-profit support groups, bicycle retailers, bicycle manufacturers, bicycle component manufacturers, bicycle support gear/carrier manufacturers, bicycle apparel companies, interactive and marketing agencies with focused bicycle expertise, city and state bicycle programs…heck, even a coffee roaster who transports their fine coffee via cargo bikes.
Join the American Marketing Association for a panel discussion that will explore the unique Portland bike culture/bike industry that has stemmed from Portland becoming one of the bike Meccas of the nation. Discussions will include the unique bike culture that Portland fosters and what that has done to build a flourishing local industry. This will be a great opportunity to explore why cycling-focused companies are choosing to call Portland home, as well as the many ways that this culture is being leveraged by the panelists to market their companies and gain clients. The panel will include David Lowe-Rogstad– Co-founder and Chief Evangelism Officer of Substance, an interactive brand strategy and creative agency based in Portland, Chris DeStefino– Director of Marketing at Chris King, manufacturer of precision bicycle components based in Portland, Tom Rousculp– Resource Manager of the Bicycle Transportation Alliance (BTA), a non-profit membership organization working to promote bicycling and improve bicycling conditions in Oregon and SW Washington, Ira Ryan– Ira Ryan Cycles, Dan Powell– Portland Design Works, and Charlie Wicker– Trailhead Coffee Roasters. Registration is required, Members $30-$35,Non-Members $40-$55, Students & Board Members $20.
The DevGroup NW is co-hosting a special “Holiday Edition” of the exciting and fun Presentation Karaoke. Give a presentation that you’ve never seen to an audience of hecklers. It’s not unlike that recurring nightmare of taking a test in high school for which you hadn’t studied. Wearing only your underwear is optional. Admission is free.
The weekly Portland blogger meet up, Beer and Blog, will be giving away gifts! The perennially awesome Verso has acquired several Pokens to give away. What’s a Poken, you say? Only the coolest contact gadget on the planet! People use them at conferences and meet ups to trade contact information by giving each other a high-four with their Pokens. Once you get home, you pull the cute lil hand off and reveal the USB port that you can now use to download the contacts you met. Really cool.
7) ConnectPDX Pre-Civil War Debate – Ducks or Beavers?, Thursday December 3rd, 4:00pm – 7:00pm
Kells Irish Pub, 112 SW 2nd Ave, Portland
ConnectPDX is now a monthly event happening every 1st Thursday. Experience a new kind of networking– relaxed, open, and the kind that fosters meaningful connections. You’ve been to enough networking events to know that they’re usually a frantic business card swap, where you leave forgetting half the people you met. ConnectPDX aims to be different and make networking fun again, so this event takes place at Kells, a low key, low pressure space where you can meet and connect with others. Professionals from any industries to encouraged to attend. This event is free but please register so there is enough space everyone to meet.
Join ISF PDX members for an informal gathering at Bridgeport Brewpub. This is an opportunity for networking, re-connecting with fellow chapter members, meeting the new Portland Chapter Director, James Fishback, and discussing how the chapter can help you become a better Internet professional. For more info, contact firstname.lastname@example.org or call 503 389-0603. This event is free!
Do you ever wonder why some people seem to be really connected, always giving and getting referrals, effortlessly attracting more clients, while also building stronger relationships with everyone they network with? Learn the power of “we first” thinking and how applying it to your networking efforts dramatically increases the positive results you desire. If you want to improve your networking skills do not miss this class! Taylor Ellwood will provide guidance and support as you work on taking your in-person networking to the next level. Seating is limited so registration is required to guarantee a seat. Cost is $49.
10) PBJ presents Oregon’s Most Admired Companies Award Luncheon, Thursday December 10th, 11:00am – 1:00pm
The Hilton Hotel Grand Ballroom, 921 SW 6th Ave, Portland
Don’t miss the Portland Business Journal’s most popular event of the year! PBJ will be unveiling Oregon CEO’s picks for Most Admired Companies in Oregon. Registration is required, cost is $65-$600.
Category: Portland Marketing Events