Springtime is on the way, just in time to help your business reach full bloom. Maybe your marketing efforts need a little spring cleaning? You will surely discover some new tricks at TMMPDX.COM’s top Portland marketing events for March.
Searchfest is a wonderful way for you to learn more or enhance your skills at Portland’s largest search engine marketing conference. This year’s keynote speaker is Stefan Weitz, Director of Bing. The conference has three different tracks: social media, PPC, and SEO. Searchfest is perfect for people looking to expand their knowledge with the latest tips and tactics or businesses looking for the latest techniques to increase online customers. Topics such Social Media Marketing, Advanced Search Engine Optimization, Local Search, Analytics, and Paid Search Marketing will be covered. $259 for SEMpdx members until 3/8. Walk-up cost is $309. Students are $139.
Social Fresh Portland is the perfect resource for marketing professionals looking to avoid boring conferences with canned content. This event is full of off-the-vine case studies from some of the nation’s brightest brains and biggest brands. Richard Foo and Barry Tallis will talk about “Social Media as an Internal Platform at Nike”, surely a great way to see implementation at one of Oregon’s most well-known brand names. Social Fresh also features ripe panels covering topics like Social Media B2B, ROI of Community Building, and Corporate Blogging. Open Registration before March 16 is $275 and $315 after, however use our TMMPDX discount code: TMM20 for a 20% discount! There is also a handy group rate (5 people or more) of $230.
Learn how to build trust and sustainable online marketing model while enjoying some great food at the Bridgeport Brewery. This event, sponsored by AMA Oregon, features speaker Jonathon Hensley, founder and CEO of Emerge Interactive (formerly Empire Group). It is one thing to draw people to your business through multiple social media and online marketing methods, but it is quite another to building long-lasting relationships. This luncheon is meant to educate marketing professionals on how to create these sustainable links. Registration is required. Tickets range from $20-$55.
Two days for business professionals on mapping, planning, and integrating social media programs into their existing marketing efforts. Day one is for C-suite Executives and Senior Level Managers while Day Two is a half day specifically focused for Department Managers and Account Level professionals. The full day will be fast-paced, hands on, and focus on four important areas: strategy, integration, management, and measurement. A great way to integrate Social media into existing marketing programs. $759 early bird special. Regular rate is $859.
The fuse has been lit. Ignite Portland is part of a series of events taking place on 6 continents in 60+ cities. Weeded down from 75 submissions, Portland’s event will feature 5 minutes talks given by over 20 people. Speakers will include entrepreneurs, technologists, DIYers, creative professionals, and enthusiastic knowledge-seekers. Not only can you see the Portland speakers live, but video will be uploaded from many of the 10,000+ people around the globe. A collaborative method of sharing your experiences, advice, and passion within a constrained time frame.
6) Beyond Reputation Management: Creating an Integrated Social Media Strategy Across All Business Channels, Thursday March 11th 4:30pm-6:00pm 2010, Hotel Fifty 50 SW Morrison Portland
Is your business looking to integrate your social media programs? Sponsored by the OCIABC, Kevin Murphy, Digital Experience Director atWaggener Edstrom Worldwide, presents a program looking at going beyond social media as merely a reputation tool, but one which can be integrated across the full spectrum of your business and brand. He will cover social media engagement best practices, techniques for attracting customers, ethical issues, work-flow concepts, case studies exploring successes and failures, and how to measure social media ROI. $30 for OCIABC members, $40 non-members.
7) BUZZ ON A BUDGET: PR Tools For Small Businesses and Entrepreneurs, Thursday March 4, 8:00am-12:00pm, LT Public Relations Headquarters 930 NW 14th Ave Ste 280 Portland
In this tight economy, you need to learn how to do more with less. Marketing dollars are at premium and this tailored course looks at ways to leverage your resources in a way to create buzz and meet business objectives. This course will look at both traditional and social media. It is lead by seasoned PR professional, Casey Boggs and focuses on equipping participants with the tools to strengthen their brand, identify PR opportunities, and capitalizing on new PR tools including social media. $49 ($39 for nonprofit organizations).
SEO knowledge is essential for any social media or online marketing effort. Without being indexed or ranking highly, your business and brand will remain unseen and unheard. Search Engine Academy of Oregon is offering a complete workshop this month in order for you to master the art of SEO. The first part (March 15 and March 16) will give you the basics of SEO and how to get your website indexed quickly and, most importantly, effectively. The Advanced Course (March 22, 23, 24) will give you a deeper knowledge of SEO and best practices employed by SEM agencies. It will also cover SEO tactics to expand your business. Registration Required. $2495
Search Engine Marketing is an ever-changing craft, but which is essential for a running a business this days. This seminar features over 90 minutes of free, valuable information. You will learn the different between on-page and off-page factors, usability tips to retain website visitors, useful tools, and how to put this all into action. The seminar will also look into where SEM is headed and why it is important. A perfect primer course for those need an introduction or be refreshed on the basics of SEM. Free.
10) Social Media Webinars – Wednesdays. March 3rd, March 10th, March 17th, March 24th 2pm-3pm, your office or home
Imagine Your Reality has five informative webinars this March that cover a series of social media topics. March 3rd is Blogs and Social Media Bookmarking where you’ll learn how to blog, frequency, SEO tips and more. March 10th covers how to integrate and utilize Internet Radio and podcasts for your business. March 17th focuses on an under used resource, Internet Video. March 24th will cover how to develop a comprehensive social media marketing strategy. A great way to expand your knowledge while learning from the comfort of your own home or office. Registration is required. EachWebinar is $45.