This month’s events will help you make good on your New Year’s resolutions to take your career or business to the next level, learn a new skill, adopt sustainable business practices, or meet new people. Start 2010 off with a bang and check out TMMPDX.COM’s top Portland marketing events in January:
Join the SEMpdx crew for an evening of paid search marketing education. Pay-Per-Click (or PPC) marketing is a highly effective method to reach potential customers online. This auction-style advertising strategy has revolutionized the way people buy or find things online and can jump-start any website marketing campaign. However, as every paid search marketer can attest, a successful campaign requires special attention to a number of factors, such as keyword research, A/B testing, creative copy, multi-variate testing, and spend-cap management to name a few. Attendees will learn about paid search best practices, PPC tips, tools and resources, paid search strategy, campaign testing, reporting and analytics. Registration is required, cost $10-$35
Starbucks Cascade Station, 10119 NE Cascades Parkway, Portland
Calling all Bloggers, Solo-prenuers, and Small Businesses who use blogging, online media and/or podcasting as a means of revenue or promoting business services or products. Join Aaron Hockley and Brandie Kajino for the first of what may become a series of meetups for those interested in the business side of blogging, podcasting, and other new media ventures. This event is for people looking to share ideas, tips, and have a discussion with others attempting to monetize their social media businesses. Topics covered may include affiliate marketing, selling downloadable products (e-books, etc.), blog sponsorship & advertising, products & services, business value of blogging & podcasting. We’re looking for those who are serious about treating their blog, podcast, and social media ventures as a for-profit business. Let’s chat, share, and grow together. This group is not for discussing the design and mechanics of setting up a blog or podcast nor is it a basic social media how-to. Please RSVP to email@example.com if you’re going to attend. This event is free!
3) Buzz On A Budget: PR Tools For Small Businesses And Entrepreneurs- Thursday January 14th, 8:00am – 12:00pm
LT Public Relations, 930 NW 14th Ave Suite 280, Portland
The ability to clearly and consistently communicate a company’s brand is important to the success of any business. Today’s businesses are challenged with determining the most impactful and economical mediums to pursue to communicate their offerings—e.g. traditional media (TV, radio, print), social media (Facebook, Twitter, blogs, LinkedIn), etc. This four-hour workshop is designed to equip small businesses with tailored public relations strategies and tactics that can help significantly—yet inexpensively—raise awareness, complement the brand, and meet business objectives. The “Buzz On A Budget” workshop will help participants strengthen their brand and increase sales through public relations, identify and pursue PR opportunities that directly and positively impact their business objectives, and capitalize on the numerous new PR tools currently available. Cost to attend is $49.
Beyond 2020 is a quarterly sustainability “unconference” that challenges and encourages business leaders to do business in a way that is profitable as well as beneficial to the community and the planet. This quarter, the event theme is “Growing the choir: Engaging business leaders in sustainability” which is geared towards professionals seeking answers to the challenges of adopting sustainability in business. As at all unconferences, the content at Beyond 2020 is participant-driven. Attendees decide what the event is going to be about and decide what sessions will be held. Tickets cost $19-$29. Learn more and register at http://portlandbeyond2020.com/
Join pdxMindShare for their January networking event at Paddy’s Bar & Grill. pdxMindShare networking events are a great way to meet and socialize with local professionals in the Portland area. This event is free!
6) AMA Presents Dream Job to Career Reality: A Little Boost on the Ladder of Success- Wednesday January 27th, 5:30pm – 7:00pm
Living Room Theaters, 341 SW 10th Ave, Portland
Are you looking to make a career transition as the economy rebounds? Have you acquired the skills demanded by your target companies? Hear insight from local recruiters and hiring managers on the qualifications and abilities that will set you apart from the rest. Learn about new trends in the job market and find out what jobs may become available over the next year. Attendees will also learn the traits, characteristics and skills needed for marketing/communications positions, find out what the hottest jobs are in the “new economy”, and create an inventory of your key skills and abilities to better position yourself for a new career. Featured panelists include Matt LeBlanc- Director Filter, Lauren Ranke- Creative Recruiter at Wieden & Kennedy, Jen Jacobs- Talent Scout for the Global Brand Marketing Department at Nike, and moderator Beth Ursin- Director of Career Management at Willamette University. Registration is required, cost is $20-$55.
People using or curious about Google Wave are invited to meet on the second Wednesday of each month at the AboutUs offices. Laptops are encouraged and secure wireless is provided. After a brief introduction, the group breaks into two – beginners and advanced- to demo favorite finds and discuss your problems or solutions. This is event is free, snacks provided. See the agenda and RSVP at PDX WaveWednesday 13Jan2010
8 ) Search Engine Optimization Tips and Tactics Seminar- Wednesday January 6th, 4:00pm – 5:30pm
MacForce, 100 SE Salmon, Portland
Want to find out more about the Search Engine Academy of Oregon’s Ultimate SEO Mastery Workshops? Join Colleen Wright at MacForce for some free SEO tips and an overview of what you will learn in the workshops coming up in January. Get 1 1/2 hours of SEO training and lots of internet marketing tips. This seminar is free!
OEN’s Seed Oregon is a unique competition held during four consecutive PubTalk events. The competition is for Oregon and Southwest Washington seed-stage companies who are seeking capital within the range of $100,000 to $2,000,000. One winner from each preliminary round will move on to a championship round, where a finalist will earn a coveted presenting opportunity at OEN’s Angel Oregon, the premier angel investing event in the Northwest. Three companies will have 10 minutes to present their concept to the PubTalk audience, followed by a 10 minute Q&A session, then the audience will vote for the winning presentation to move on to the championship round. Online registration for this event closes Wednesday, January 13th, but you may also register at the door. OEN Members $15, Non-Members $25
10) Portland Business Journal’s Top of the List Reception- Thursday January 21st, 5:30pm – 8:00pm
The Treasury Ballroom, 326 SW Broadway, Portland
Join the Portland Business Journal for a very special evening celebrating the top listmakers from PBJ’s 2010 Book of Lists. Come hobnob with CEOs from top companies in the region! The reception features hors d’oeuvres and wine tasting from Oregon’s Willamette Valley Vineyards and Sokol Blosser as well as Otis-Kenyon wines from the renowned Walla Walla region. Public tickets are very limited and registration is required. Cost to attend is $75.
Also worth checking out….
American Cancer Society Relay For Life Portland Volunteer Meeting- Thursday January 14th, 6:00pm – 7:30pm
The Buffalo Gap, 6835 SW Macadam Ave, Portland
Volunteers are needed to help plan, prepare, organize and fund raise for the 2010 American Cancer Society Relay For Life of Portland. You can make a difference in the fight to find a cure for cancer!
Category: Portland Marketing Events