This spring, there’s something for everyone from novice to expert. Looking for insights on mobile apps, check out OEN’s PubTalk Urban Airship Taking Flight, a local company recently named top 25 Mobile Companies by Informilo. If you’re interested in a comprehensive workshop on Social, Mobile and Digital marketing, OMI’s workshop on April 11th is a MUST attend event.
Here are TMMPDX.COM’s picks for the top Portland Marketing Events:
1) OMI – Social, Mobile & Digital Marketing Boot Camp – Wednesday April 11th 8am – 5pm, Portland OR. Register: $229 – $759. Group promo code for 3-4 (25% off) use ‘Group3’; for 5+ (30% off) use ‘Group5’
The Social, Mobile & Digital Marketing Boot camp is series of flexible, in-person, education-focused workshops (attend anywhere from 2 to 8 hours!) that will provide you in-depth training in the disciplines that make up your marketing mix. Learn which tactics are driving revenue for organizations today, and how you can successfully apply those tactics to your own campaigns.
Event Agenda includes:
- Online Marketing Essentials
- Email, Conversion, Analytics and UX
- Digital Campaign Advertising Best Practice
- SEO, PPC, Display & Social Planning
- In Practice Tactics and Strategy for Improving Results
- Social, Mobile & Email
2) Social Media Strategies for the Intermediate to Advanced User (w/ John Mcphee)– Thursday, April 19th from 6:00pm – 8:00pm at Mercy Corps NW: 43 NW Naito Parkway Portland, OR 97204. Register: $20 – $25
Join John McPhee, Vice President of Formic Media, for an evening of social media fun. McPhee works with small/medium sized businesses on social media strategies, and will provide insights into tactics/strategies that have proven successful in obtaining new fans/followers and increase engagement. This seminar is geared toward business owners already using social media and is exploring new ways to increase performance on social media efforts.
Pay per click ads still get clicked upon after nearly one third of all searches, so this month we’re bringing in some experts on paid search and landing pages.
Need to increase your conversions? Have questions about Google’s Quality Score? This is the place to ask them.
We have 3 great speakers to present on PPC and Landing Pages — Steve Burnett of Ethology, Ryan Campbell of Amplify Interactive, and Jason Kane of Anvil Media.
The event is on the second Tuesday of the month, with networking from 4:30 to 5, then we’ll have an hour long presentation and Q&A, then another half hour of networking.
4) Website Search Engine Optimization Seminar (w/ Tom Howe) – Tuesday, April 3rd from 6:00pm to 9:00pm at Mercy Corps NW: 43 NW Naito Parkway Portland, OR 97204 . Register: $20 – $25
A website is not enough. You need a website that attracts new business. Learn the most important ways to optimize your website for the search engines and other ways to use your website for growing your business.
Learn how to optimize a website:
• Effective word and phrase selection
• How to submit your website to the search engines
• Optimization tools, techniques, and tips
• Using title, keyword, and description tags
• Work placement and density strategies
• Inbound and outbound links
• Helpful website tools and software
• Strategies for promoting your website
Tom Howe has been a practicing attorney for over 25 years and owns two technology companies. He has written four books (law and software programming) and speaks at legal conferences throughout North America and technology conferences around the world. His practical and entertaining presentation style makes him a highly sought after speaker.
WordPress is one of the most widely used open-source content management systems for websites and blogs. The reason for this is due to its out of the box simplicity, usability and SEO-friendliness. The Formic team will teach you about the ins and outs of WordPress and the value the platform can provide small business owners, online marketers and webmasters. Then the Formic team will walk you through all of our favorite WordPress plug-ins and SEO tips and best practices to make your website as search and user friendly as possible. Our WordPress SEO seminar will be an educational Lunch & Learn event from Noon to 1 p.m. at the Formic office. Food and beverages will be provided.
Register now to save your seat!
Urban Airship powers the world’s most successful mobile apps. It is great for brands because it make makes mobile apps far more engaging, effective, efficient and profitable. It is also one of the hot new mobile technology startups in Portland that is breathing excitement into the Portland entrepreneurial ecosystem and making the world take notice. In fact they were recently named as one of the Top 25 Mobile Companies by tech news site Informilo. With $21.6 M in funding and a potentially huge marketplace of app developers, Urban Airship is considered “one to watch”.
Come to OEN’s April PubTalk and hear from Urban Airship’s CEO, Scott Kveton. He will share the story of Urban Airship’s journey since being founded in 2009. He will also share his goals for Urban Airship’s future and insights that entrepreneurs should think about as they work to make their own startup take flight.
Speaker: Scott Kveton is the co-founder and CEO of Urban Airship based in Portland, Oregon. He is widely recognized as an expert on mobile app strategy and cloud infrastructure. He speaks frequently on app monetization, engagement and the developer ecosystems around the various mobile platforms. Prior to starting Urban Airship, Kveton had more than a dozen years of experience building technology, developing business strategy and leading engineering teams with companies including Amazon.com, Rulespace, JanRain and Vidoop.
7) Emerging Trends in Fundraising: Leveraging Online Communications – Wednesday, April 11th from 8:30am – 10:30am at Village Baptist Church, Columbia Room: 330 SW Murray Blvd., Beaverton, OR 97005. Register: $20 – $25
The way we communicate is changing. Social media, mobile devices, and email communications have made it easier to stay in touch with donors, big and small. They’ve also made it possible to reach new audiences cost effectively. But as the disciplines of fundraising, and communications merge, there are risks along with opportunities. We’ll have a high-level strategic conversation about email fundraising, Facebook, Twitter, and online advertising.
Topics for discussion include:
• The merger of communications and fundraising
• Generating enthusiasm with social media
• The Facebook-Email-Donor acquisition funnel
• Email Fundraising strategies
• Online advertising
About the presenter
Kari Chisholm, president of Mandate Media, is an experienced campaign staffer, media strategist, political consultant, and interactive web developer. Over the last decade, Kari has worked with nearly 200 campaigns in over 20 states at every level.
Video is the most impactful form of content that a company can publish today. How can you get started creating your own video content without spending tens of thousands of dollars on production? Join us for this hands-on workshop and walk away with actionable advice on how to produce short, YouTube-style videos. The workshop will include input from your peers and will be led by Julie Yamamoto, APR, account director at CMD, and Jessica Lyness of Northwest Film Center. Beer, wine and appetizers will be provided. Registration is limited.
Learn how to thrive on Twitter, one of the world’s most popular social media websites. You’ll get signed up and connected with a group of new followers. Learn about hash tags, backchannels, at replies, direct messages, auto responders, and “Tweetiquette.” This workshop is perfect for entrepreneurs, non-profits, job hunters, artists, and anyone who wants to join the conversation on Twitter. Held by BoomBap!
10) Instant Collaboration: Tools from the World of Improvisation Workshop – Wednesday, April 18th from 4:30pm – 6:30pm at Helium Comedy Club: 1510 SE 9th Ave. Portland, OR 9721. Register: FREE
Lead by Gary Hirsch of On Your Feet, a collision between business and the arts, a micro-multinational consultancy that uses highly experiential methods from the world of improvisation to help organizations communicate, create and change—all while having a ridiculously good time. Their clients include Nike, Disney, Apple, Intel, GE, Wieden + Kennedy, P&G, and others.
In this one hour, rapid-fire introduction you’ll play with improv and learn how to apply new tools to your work. Why Improv?….Improvisers are simply teams of people that work together to create something (a story) to satisfy a customer (the audience) under extreme time pressure (instantly, on the spot). They must step into uncertainty, work in a state of constant change, and co-create something coherent…sound familiar?
The workshop is held from 4:30 – 5:30 and is immediately followed by our April networking event.