Capitalize on your Spring fever and rejuvenate your marketing juice by attending these April digital marketing events. This month brings a wide variety of tactical offerings including a Bio Writing Workshop, a seminar on Top Digital Marketing Tools at PSU, and Google Analytics for Pros presented by TmmPDX’s senior editor, Amanda Bernard!
If you haven’t already submitted your social media case study nomination for the 5th Annual Social Media Awards (SoMe Awards) it’s not too late! The deadline has been extended to April 1st to feature your top social media accomplishment of 2012. Categories include ‘Go Local’, ‘People’s Choice’, and ‘Breaking Social’. Submit your project by April 1st for consideration and you might win (and that’s no joke)!
Here are TMMPDX.COM’s picks for the top April Portland Marketing Events
1) PSU Digital Marketing Breakfast: Don’t be a Tool…Leverage Them! – Tuesday, April 16th, 7:15 am – 9:30 am at the Portland State University Recreation Center: 107 SE Washington Street, Suite 520 Portland, OR 97214. Register: FREE
Save the date! Our next breakfast will be held April 16th with a panel discussing digital tools and how to use them.
The panel is still being finalized and a more in-depth description will be up soon!
Two experts from ISITE Design will present the latest measurement strategies and analytics tactics that you can use to truly understand the results of your search engine marketing efforts.
About the Speakers:
Amanda Bernard has over 8 years of experience in multimedia marketing and advertising including digital marketing and traditional media. As Director of Digital Marketing at ISITE Design, Amanda works with clients helping them build and utilize effective strategies for paid, organic, and social marketing channels.
She also works with clients to ensure that one continuous targeting strategy flows effectively from demand side marketing to the capture side user experience. Amanda has a digital marketing background that includes SEO, Paid Search, Social Media, PR, Advertising, Online Marketing, and developing cutting-edge marketing strategies across multimedia platforms for brands like KinderCare, Oregon Health & Science University, Planar Systems and the University of Oregon.
Ryan Summers works with clients leading them through Day2′s digital optimization framework. Analytics and optimization can seem daunting task to many organizations, but Ryan excels at asking targeted questions that lead to effective measurement strategies, which are themselves the foundation of effective, ongoing optimization strategies.
Ryan lends his analytics talents to develop pay-per-click, search engine marketing, site optimization, and implementation strategies for industry leading brands in healthcare, higher education, e-commerce, and travel. Prior to joining ISITE, Ryan worked for Webtrends and Symantec to provide analytics support. Ryan is also an active member of Web Analytics Wednesday, a national analytics group.
The Inspire Luncheon is the YWCA’s oldest and largest fundraising event that brings together Portland’s most prominent business and community leaders who are committed to the YWCA’s mission of eliminating racism and empowering women. We hope to see you at the 2013 luncheon as we celebrate our century-long legacy in the Portland community.
professor anita hill
About Anita Hill:
Author and professor of social policy, law, and women’s studies at Brandeis University, Massachusetts, Professor Hill is best known for her work in raising awareness of the issue of sexual harassment, which resulted in Congress passing a law that allowed sexual harassment victims to seek damage awards, back pay, and reinstatement.
As counsel to Cohen Milstein, Professor Hill advises on class action workplace discrimination cases. She has chaired the Human Rights Law Committee of the International Bar Association and is on the Board of Governors of the Tufts Medical Center, the Board of Directors of the National Women’s Law Center, and the Boston Area Lawyers Committee for Civil Rights.
Professor Hill has received numerous honorary degrees and civic awards. Her books include Speaking Truth to Power and Reimagining Equality: Stories of Gender, Race and Finding Home. She has also co-edited Race, Gender and Power in America: The Legacy of the Hill-Thomas Hearings.
If you’re a small business owner, you have likely heard the buzz about WordPress, and how it’s being touted as the entrepreneur’s best friend when it comes to creating cost-effective, dynamic, SEO-rich websites that are easier for businesses to maintain. In this workshop, we’ll dive into the realities and the basics of WordPress so you can decide if it’s right for your business needs and capabilities.
In this session, we’ll explore:
- Why WordPress may or may not be right for your small business website needs
- WordPress.com vs. WordPress.org
- What you need to know if you plan to maintain the site on your own
- Why it’s important to choose the right theme for your business needs
- A basic overview of responsive design, plugins, and initial settings
- What the Codex is and why it is important
- What a child theme is & why you need one
About the Speaker:
Marlynn Schotland is a sought-after speaker, communication strategist & trainer, creative consultant, and small business connector. A leader in the Portland, Oregon women’s entrepreneur movement since launching her communication & design firm, Urban Bliss, in 2005, she has helped hundreds of small businesses with public relations/marketing strategy, graphic & web design, business development, social media campaigns & blogging services, as well as communications planning, for over a decade. Marlynn currently serves as the President of FemCity Portland, a chapter of the national Femfessionals.com women’s networking organization, and founded one of the original networking organizations for mom entrepreneurs, The Power M.O.B. She has been named one of the Top Power Moms in Portland (Red Tricycle), Top 50 Women’s Business Blogs (Work at Home Mom), and a nominee for the Portland Business Journal’s 40 Under 40 and Orchid Award. She and her work have been featured in Entrepreneur.com, Oregon Business magazine, The Oregonian, Portland Business Journal, Parents magazine, Portland Monthly magazine, ABC, NBC, CBS, FOX, and dozens of other local, regional, and national media outlets.
Who are you? More importantly, who do people say you are? In today’s everyone knows everything about everybody world, it’s imperative that you intentionally build, refine and constantly track your online identity. A recent Nielsen survey says 97% of us shop online before buying locally. 92% of us trust recommendations from friends and family over all other forms of advertising and 79% trust online reviews, an increase of 15% in the past four years.
In this session, we’ll explore ways to grow your online presence systematically through using LinkedIn, Google Plus, blogging, Facebook and other social media tools. You’ll become familiar with Yelp, Angie’s List, Google Reviews and Google Places and other online review tools. Learn how to track your online identity and some simple tools to improve it. Be prepared to find out what people are saying about you! and learn how to track it!
About the Speaker:
Kevin joined Social Bridge Media as the Vice President of Business Development after specializing in strategic planning, creating business partnerships and building sustainable sales systems and community marketing programs while working with more than forty companies in the U.S. and Canada including, locally, the Portland Tribune and Community Newspapers. Social Bridge Media works with businesses, government agencies and non-profits to create and execute social media strategies.
Kevin is the past President of the Oregon chapter of the American Marketing Association and has served on the board in various capacities for nine years. He has served on the Portland Metro Leadership Council for the SMART program (Start Making a Reader Today), is a past chair of the Beaverton Area Chamber of Commerce board, past chair of the Beaverton Education Foundation board and past chair of the Leadership Beaverton board.
Avid Oregon Duck fans, when Kevin and his wife, Jane, are not spending time with their grandkids or working on their 110-year-old farmhouse, they lead worship at their community church, play in various musical groups, organize mission trips to Mexico and spend time relaxing at their cabin on the Siletz Bay at the Oregon coast.
Cre8Camp is an unconference for creative industries professionals. It is an ad-hoc gathering for participants in the creative economy ecosystem to learn, network and share in an open environment. The magic happens in the interactions between participants.
Write a bio that gets you to ‘know, like and trust’ faster. You’ve got a great portfolio, glowing testimonials, and a slick website. But so do your competitors. (Curse them.) In the eyes of your prospects, what makes you different? The answer is you! Your professional approach and personal story set you apart. Are you taking full advantage? If there’s room for improvement or you don’t even know where to start, this workshop is for you!
52 Limited hosts Mike Russell of Pivotal Writing to guide you through the process of creating an authentic bio that engages potential employers. Through this interactive and non-intimidating workshop, you will generate fresh material for your bio and develop a plan to put it all together. Tasty beverages and nibbles will be provided.
Find out how to:
• Engage your target clients on an emotional level.
• Boost your marketing strategy.
• Blast through writer’s block.
• Refine your online presence.
Start leveraging your story. Register today.
About the Presenter:
Mike Russell is a Portland-based copywriter and the principal of Pivotal Writing. He helps creatives, consultants, and innovators align their online stories with their ideal clients, refine their sales funnels, and expand their online reputations. Mike believes that alignment yields the best results, the most enduring change, and the greatest common good.
This path hasn’t always been so clear. When Mike started out as a freelance writer in 2008, he tried to project the ‘right’ professional image. Though professionalism is important, he learned that people prefer to do business with ‘real people.’ Familiarity, a healthy whimsy, and an incurable curiosity all inform his writing.
Though Mike lives, works, and plays in Portland, Oregon, he loves to collaborate with creatives, consultants, and innovators everywhere. If you ever meet Mike in person, remember that he has an exploitable weakness for unorthodox pizza.
Demolicious shines a well-deserved spotlight on some of the best work from Portland’s web and mobile tech communities. Each event includes about five demos on the stage of the Mission Theater. Judges provide feedback, critique and questions. Then the attendees determine a winner. Previous presenters have gone on to raise money from PIE, the Portland Seed Fund and other investors.
9) PIE: The Right Ingredients for Marketing a Start-Up – Wednesday, April 3rd from 5:00 pm– 7:00 pm at Bridgeport Brewery: 1313 NW Marshall St. Portland, OR . Register: $20-$40
Its name might evoke dessert, but the sweet rewards of PIE are all business. The three-year-old Portland Incubator Experiment (PIE) promises to nurture fledgling businesses within a collaborative community of tech, marketing and brand experts, including advertising powerhouse Wieden+Kennedy.
Fueled by an entrepreneurial passion and a diverse marketing background, PIE Co-founder Rick Turoczy works to give companies the tools they need to focus their message and redefine brand experiences. Through a combination of hosting, mentoring and networking, PIE has helped over 20 start-ups to maneuver the unknown landscape of business ownership.
Join Turoczy at our April Luncheon, as he shares insights into how today’s ideas become tomorrow’s businesses, and why Portland is emerging as the next hub of creative commerce.
PIE is accepting applications until 4.15.13 find more details and apply here.
10) Formic Media Lunch & Learn: Introduction to Online Reputation Management – Wednesday, April 10th from Noon – 1pm at Formic Media Inc.: 300 NE Failing St. Portland, OR 97212. Register: FREE
Online reputation management (ORM) is a necessity for your business and in some cases for yourself. Smartphone use has rapidly grown and consumers everywhere are now seconds away from discovering what everyone thinks about your business. Unfortunately, this means that a low number of reviews or the presence of vocal and disgruntled customers can instantly impact the perception of your business in a negative way, taking away immeasurable sales or leads. Join Mathew Simonton of Formic Media to learn about the basics of ORM. Attendees will learn about the various measures that can be taken to prevent injury and what a business can do to recover. Presentation will be followed by a brief Q&A with the Formic team.
Food and beverages will be provided. Register now to save your seat!
Honorable Mentions – Other Portland Events
The OpenStack Summit is a four-day conference for OpenStack developers, ecosystem members, service providers and enterprise users. Attendees can expect industry-leading keynote speakers, 150+ breakout sessions, hands-on workshops, collaborative design sessions and lots of networking over the four days.
Keynote sessions and the majority of breakout sessions will take place Tuesday and Wednesday. The Design Summit, a special track for active technical contributors to plan the next software release, will span all four days.
Register early, because the last OpenStack Summit was a sell-out crowd. The deadline for Early Bird registration is March 15, after which prices will jump to $600 and then $800 for last-minute registrants starting April 8.