Another year has gone by and most of us are making plans for a busy 2011. This month start off the new year by attending a workshop, a networking event or a webinar. Check out our top 10 marketing events to kick-off 2011:
1) AMA Google Lunch Event – Tuesday January 18th, 11:30AM – 1:00PM.
Join Google Marketing Manager, Scott Townsend, at the next AMA Oregon lunch event! The topic will be ‘Winning the moment of truth: What is the moment of truth, why is winning it critical, and how digital media has changed it forever’.
For six years Scott has been a Marketing Manager at Google, helping companies build their digital strategies. He has helped create successful campaigns for Burger King, Coca-Cola, Coldwell Banker, Papa John’s, Unilever and many others. He has helped top executives better understand changing consumer behaviors and empower their brands. He just moved from New York to Portland and is excited to join our community. Registration Required, $20-$55.
An awful lot has changed about Google in the past year, and although nearly everyone agrees that backlinks are still the key to search engine rankings, not everyone agrees about the most effective ways to build those links.
Not all link building methods are right for every business either, so what will work for you? Are there right ways? Wrong ways? Unethical ways?
What about your competition? What are they doing, how can you tell, and should you be emulating their efforts, or should you be reporting them? Join our three presenters from local Portland search marketing firms, as they discuss link building in 2011 and beyond.
Registration Required, $27-$49.99.
3) Digital Journalism PDX: Journalism and the Future of Mobile with Jason Grigsby – Tuesday January 18th, 7:00PM – 9:00PM
NedSpace Old Town, 117 NW 5th Ave. Suite 210 Portland OR 97209
What the heck are we doing when it comes to smartphones, apps, different mobile operating systems,feature phones, tablets, and on and on? At the next Digital Journalism Social Hour, Portland’s Jason Grigsby is going to help us try and get a handle on that question.
Grigsby is part of the small but talent-rich mobile community in Portland’s tech scene. He helped design the user interface for The Wall Street Journal’s Blackberry app, and was one of the project leads for the famous Obama iPhone app. He’s the founder of Mobile Portland, a local mobile development user group, and the co-founder of Cloud Four, a small startup that’s focused on mobile and Web development.
Registration not Required, FREE.
4) Brand New For 2011 – A Branding, Marketing, & Social Media Workshop For Small Businesses – Thursday January 20th, 11:00 AM – 2:15PM
The Hasson Company Annex, 2149 NE Broadway, Portland, OR 97232.
Get your brand solid and your message heard! Jumpstart your 2011 marketing with practical, low-cost and effective tools. Topics covered include:
-Branding essentials, terms, tips, and tools, and the power of personal branding
-Developing a brand strategy, optimizing your brand identity, and finding your brand voice
-Creating a marketing plan that aligns with your specific brand platform.
-Social Media Essentials: Understanding key social media outlets & emerging trends, and identifying which make sense (and which don’t) for your business and brand
Participants will also receive a follow-up phone consultation in February to review progress on your personal Brand Blueprint. Registration Required, $35 -$70.
5) Formic Media Seminar Series – Social Media Usage Policies – Wednesday January 12th, 5:30PM – 7:00PM
Formic Media Inc., 300 NE Failing St. Portland, OR 97212.
Social media is becoming a very important piece of the marketing plan for many businesses, both small and large. In order to carry out the social media aspect of the marketing plan, companies are calling on employees to help create content, monitor the social media universe and participate in conversations on behalf of the brand.
As you can imagine, this can lead to less than ideal situations if an employee divulges confidential information, responds in a way that is offensive or just plain has incorrect company, or product, information. For this reason, it is becoming imperative that any company participating in social media, where employees are asked to manage content and communications, must create a social media usage policy.
Formic is partnering with Schwabe, Williamson & Wyatt, a local Portland-based law firm, to discuss the importance of a social media usage policy. Schwabe, Williamson & Wyatt will discuss specific components of usage policies, as well as, provide tips on how to draft a well written policy. Join us for this free Social Media Usage Policy seminar. Registration Required, FREE.
Speaker, James Park from Advanced Performance Associates, will discuss making a successful transition from managing in the corporate world to becoming an independent management consultant. Get top tips from an expert who has built an ongoing consultancy since the mid- 1980s. Registration not Required, FREE.
7) Webinar January 2011 – Social Media Integration in Web Development – Tuesday January 25th, 10:00AM – 11:00AM
We are all aware of the extraordinary value of Social Media when it comes to Search but how many of us are aware that we can bring the benefits of Social Media back to your website? In this webinar Ryan will talk about ways to leverage the strengths of Social Media in designing and building your website, increasing its relevance and ultimately driving increased conversions. Additional registration information, FREE.
Join Colleen Wright of the Search Engine Academy Northwest and get some search engine marketing tips and tactics that you can implement immediately at this free seminar. You will learn:- The difference between on-page and off-page factors and how to take advantage of them- Usability Tips that will keep your visitors on your site- What tools you can use to help determine the best course of action for optimizing your website- Why it is important to understand search and where search is heading in the future- Basic Actionable steps to implement immediately. While introducing these marketing nuggets, she will also give you a brief overview of what you will learn in the “Ultimate SEO Mastery Workshop” coming in January. If you have been thinking about taking the class or just want information on SEO basics, this is one hour you don’t want to miss. Registration Required, FREE.
Join Colleen Wright of the Search Engine Academy Northwest as she teaches the latest search engine marketing tips and tactics. In this 2-day course you will learn the essentials of getting your website indexed appropriately and quickly. See the website for information on the 5-day Comprehensive course that combines the 2-day Essentials and the 3-day Advanced course material. Registration Required, $995 – $1,095.
Category: Portland Marketing Events