Portland Marketing Events: TMMPDX’s Top Marketing Events January 2014

| January 1, 2014 | 1 Comment

new-years-resolutions-2014Kick off 2014 brushing up on your digital marketing skills with some great January events! Learn how to better manage marketing accounts and clients, increase client retention and maximize profits with 18 Lessons. Review SEO trends for the 2014 with Joe Griffin, Co-CEO and Co-Founder of iAcquire at SEO Predictions for 2014. Been thinking about updating your website? Learn how to build your own by attending User: Planning a Successful WordPress Site.

Celebrate the start of the New Year by joining us for the digital marketing TMM Tuesday Happy Hour - Tuesday January 28th at 5:00pm – 7:00pm at The Nines Hotel. We have exciting plans for 2014 and are looking forward to meeting new faces in the PDX Digital Marketing scene!

Here are TMMPDX.COM’s picks for the top Portland Marketing Events in January

1) 18 Lessons –Thursday, December 30th 8am – 6pm at McMenamins Edgefield: 2126 SW Halsey St. Troutdale, OR 97060. Tickets: Early Bird General Admission $175 General Admission $197

18 Lesson is a conference for account managers, project managers, and account executives to come together in order to learn how to better manage marketing accounts and clients, to increase client retention and maximize profits. The event has 6 Distinct Topics Each focused on helping you in a distinct area of marketing stress, from video production to web site development, from managing remote subcontractors to communicating with clients and project sponsors. There are 6 Presentations x 3 Lessons/Each for a total of 18 lessons.

2) Interactive Market Research Workshop – Wednesday, January 8th from 6pm – 8pm at  Mercy Corps NW 45 SW Ankeny St Portland, OR 97204.  Register: $25

Demographic research and competitive intelligence can be daunting obstacles to completing your business plan – but did you know there’s a wealth of resources that could make your search easier?
This interactive workshop is an introduction to gathering and analyzing information relevant to your business. Whether you’re a start up or established business, there are immense insights and opportunities to be discovered from the comfort of your laptop.

Featured Topics:
Developing questions and goals to guide your search
Strategies for obtaining information
Resources for different information needs
How to get what you need when you can’t find what you want

The goal of this class is to empower entrepreneurs to uncover the information they need to succeed. As a group, we’ll use your businesses and information needs as instructive examples and work together to demonstrate how free, accessible resources can be used effectively.

To help you get the most out of this workshop, space is limited to 10 people. If possible, please bring a laptop to follow along.

3) Webinar: Career Entrepreneurism – Wednesday, January 8th 5pm Register: Free

In today’s job market, you have to deliver results. Every position has numbers and goals attached to it. Ben Casnocha and his coauthor, Reid Hoffman, co-founder of LinkedIn, wrote the book The start-up of YOU to remind us how we can control more of our careers and destinies when we think of our lives and careers with an entrepreneurial approach. Join Ben as he shares the fundamental observations and processes they have observed in the lives of well known successful business people, so that you can effortlessly adopt the same strategies. By employing these proven tactics, you will gain more control of your career and your life.

4) SEO Predictions for 2014 – Tuesday, January 14th from 5pm – 7pm at  Perch Furniture 923 NW 10th Ave, Portland, OR 97209. Register: $20 – $33

SEMpdx is excited to bring you Joe Griffin, Co-CEO and Co-Founder of iAcquire, to present his top predictions for SEO in 2014 along with actionable tips on what search marketers need to focus on in the new year. As always, we are the second Tuesday of the month, with networking from 5:00 to 5:30, we’ll have an hour long presentation and Q&A, then another half hour of hang around time.

5) PdxMindShare FREE Career-Focused Workshop & Networking Event – Wednesday, January 15th 4:30pm Trader Vic’s 1203 NW Glisan Street, Portland, OR Portland, OR 97209 Register: FREE

Networking can be time-consuming, challenging and frustrating for many people. Yet a successful career requires a healthy network. pdxMindShare founder Kent Lewis will outline best practices for a successful networking game plan in today’s digital age. He will outline key elements of his “referral-networking” philosophy as well as best practices for event preparation and on-site networking tips. Lewis will share his secrets to building his Portland network from 1 to thousands since arriving in 1995 and helped him build Anvil Media into one of Oregon’s Fastest Growing Companies.

This is an event not to miss with the opportunity to learn from a great workshop presenter and network with other Portlanders! Mark your calendars now!

6) Defining Your Competitive Advantage with Doug Lundrigan – Wednesday, January 15th 6pm – 9pm at Mercy Corps NW 45 SW Ankeny St Portland, OR 97204.  Register: $25

In Oregon, 97.6% of employers are small businesses. What makes your business stand out from the crowd? Whether you’re in a mature industry or pioneering an innovative niche, knowing your strengths is key. In this seminar, Doug Lundrigan helps small business owners discover what attracts customers in your field, and how to learn from your competitors to create a unique, high-value product or service. Attendees will have an interactive experience with the facilitator and their peers in order to:

Understand customers’ perception of value as the foundation of differentiation.
Create a long-term business focus.
Identify competitive differentiators within your industry.
Do a competitive analysis against the competitive differentiators.
Select competitive anchors that distinguish you from your competitors and competitive necessities that define in which area you must keep up.
Develop a value proposition.

Participants will get the most from this class if they do some research ahead of time: List and learn as much as you can about the five closest (most similar) competitors to your business.

7) User: Planning a Successful WordPress Site – Monday, December 20th from 6pm – 8pm at Pine Room at Lincoln Building 208 SW 5th Ave, Portland, OR 97204. Register: FREE

Presenter Profile: Kronda Adair is an independent WordPress developer who loves helping people make their sites better. She’s spoken at Open Source Bridge, Wordcamp Portland, and recently gave an Ignite talk titled, Stop Making Senseless websites. In her spare time, she crusades against tiny web fonts and restaurant sites that suck.

From Kronda Adair: It always saddens me when people come to me near the end of a project, deadline looming, with a site that has clearly gone off the rails and ask if it can be fixed. The answer is usually ‘not without starting over’.In this session, I’ll provide a blueprint for investing your time and money wisely to end up with a site you love that is also useful, effective and easy to manage. I’ll talk about finding a good developer, asking the right questions, and what you as the site owner should be prepared to contribute.

8)  SEO Meetup: 2014 SEO Topic Planning - Wednesday, January 22nd from 6pm at  Szechuan Kitchen 15450 Boones Ferry Road, Lake Oswego, OR 97035. Register: FREE

This is our annual planning meeting where you get to vote on different topics for the 2014 season. Daryl will have his casino wheel with SEO topics on it. He’ll spin the wheel, and whatever subject it lands on, we will give a brief description of the topic. Then we take a vote on who wants to hear a presentation on it, and who would like to make the presentation. We also ask for meeting sponsors at that point.

The votes will be counted up and we will let you know what the top 10 topic choices are and will plan them out over the next 10 months.

Join us for some fun casino wheel spinning and get our year of presentations all planned out!
Agenda:
6:00 Sharp – 6:15: Mingle and Network
6:15 – 6:30: Quick member intros
6:30 – 6:35: Five-minute shameless plug by event sponsor
6:35 – 7:35: Casino spinning and voting
7:35 – 8:00: Network and Mingle

9) PDX-UX Presents Julie (JB) Booth – Wednesday, January 29th from 6pm – 8pm at  Thetus Corporation 4 Northwest 1st Avenue # 210, Portland, OR 97209.  Register: FREE

Julie (JB) Booth is a veteran UX designer and researcher. Recently back at Intel after a 7 year hiatus, JB is coaching integrating User Centered Design into Agile Software development teams. You can find her on Twitter @uxsuccess.

Join us for networking and refreshments from 6-6:30p; talk begins at 6:30p.

10) TMM Tuesday Happy Hour - Tuesday January 28th at 5:00pm – 7:00pm at The Nines Hotel. FREE but please RSVP through our Google+ event listing.

Join TMMPDX.COM for drinks, networking and a celebration of the digital marketing community.

We will meet in THE LIBRARY space off the lobby at The Nines Hotel in downtown Portland. Feel free to share this event with anyone who may be interested in networking with other digital marketing professionals and learning more about Thoroughly Modern Marketing!

Honorable Mention Events for January!

18 Lessons –Thursday, December 30th 8am – 6pm at McMenamins Edgefield: 2126 SW Halsey St / Troutdale, OR 97060. Tickets: Early Bird General Admission $175 General Admission $197

18 Lesson is a conference for account managers, project managers, and account executives to come together in order to learn how to better manage marketing accounts and clients, to increase client retention and maximize profits. The event has 6 Distinct Topics Each focused on helping you in a distinct area of marketing stress, from video production to web site development, from managing remote subcontractors to communicating with clients and project sponsors. There are 6 Presentations x 3 Lessons/Each for a total of 18 lessons.

About Heather English


Currently working for TMMPDX as the Director of Marketing and as a Digital Marketing Contractor, Heather has a diverse background in data management, analytics, social media, and writing. She is a graduate of the Digital Marketing Strategies Certificate Program at Portland State University. Heather is quite active, volunteering for many of Portland's premiere digital marketing events. You can often find her hiking in the Gorge, catching a local live show, or planning her next travels.

Tags: ,

Category: Internet Marketing, Marketing Events, Portland Marketing Events, tmmBosley, tmmCharlie, tmmJill, tmmKelly, tmmSabrina

  • Gabe

    Looking forward to hearing some of my colleagues at the 18-lessons event. This is a must attend for anyone in marketing or client management.

http://tmmpdx.com/wp-content/uploads/2014/01/new-years-resolutions-2014-150x150.jpg Heather English Internet MarketingMarketing EventsPortland Marketing EventstmmBosleytmmCharlietmmJilltmmKellytmmSabrina ,

new-years-resolutions-2014Kick off 2014 brushing up on your digital marketing skills with some great January events! Learn how to better manage marketing accounts and clients, increase client retention and maximize profits with 18 Lessons. Review SEO trends for the 2014 with Joe Griffin, Co-CEO and Co-Founder of iAcquire at SEO Predictions for 2014. Been thinking about updating your website? Learn how to build your own by attending User: Planning a Successful WordPress Site.

Celebrate the start of the New Year by joining us for the digital marketing TMM Tuesday Happy Hour - Tuesday January 28th at 5:00pm – 7:00pm at The Nines Hotel. We have exciting plans for 2014 and are looking forward to meeting new faces in the PDX Digital Marketing scene!

Here are TMMPDX.COM’s picks for the top Portland Marketing Events in January

1) 18 Lessons –Thursday, December 30th 8am – 6pm at McMenamins Edgefield: 2126 SW Halsey St. Troutdale, OR 97060. Tickets: Early Bird General Admission $175 General Admission $197

18 Lesson is a conference for account managers, project managers, and account executives to come together in order to learn how to better manage marketing accounts and clients, to increase client retention and maximize profits. The event has 6 Distinct Topics Each focused on helping you in a distinct area of marketing stress, from video production to web site development, from managing remote subcontractors to communicating with clients and project sponsors. There are 6 Presentations x 3 Lessons/Each for a total of 18 lessons.

2) Interactive Market Research Workshop – Wednesday, January 8th from 6pm – 8pm at  Mercy Corps NW 45 SW Ankeny St Portland, OR 97204.  Register: $25

Demographic research and competitive intelligence can be daunting obstacles to completing your business plan – but did you know there’s a wealth of resources that could make your search easier?
This interactive workshop is an introduction to gathering and analyzing information relevant to your business. Whether you’re a start up or established business, there are immense insights and opportunities to be discovered from the comfort of your laptop.

Featured Topics:
Developing questions and goals to guide your search
Strategies for obtaining information
Resources for different information needs
How to get what you need when you can’t find what you want

The goal of this class is to empower entrepreneurs to uncover the information they need to succeed. As a group, we’ll use your businesses and information needs as instructive examples and work together to demonstrate how free, accessible resources can be used effectively.

To help you get the most out of this workshop, space is limited to 10 people. If possible, please bring a laptop to follow along.

3) Webinar: Career Entrepreneurism – Wednesday, January 8th 5pm Register: Free

In today’s job market, you have to deliver results. Every position has numbers and goals attached to it. Ben Casnocha and his coauthor, Reid Hoffman, co-founder of LinkedIn, wrote the book The start-up of YOU to remind us how we can control more of our careers and destinies when we think of our lives and careers with an entrepreneurial approach. Join Ben as he shares the fundamental observations and processes they have observed in the lives of well known successful business people, so that you can effortlessly adopt the same strategies. By employing these proven tactics, you will gain more control of your career and your life.

4) SEO Predictions for 2014 – Tuesday, January 14th from 5pm – 7pm at  Perch Furniture 923 NW 10th Ave, Portland, OR 97209. Register: $20 – $33

SEMpdx is excited to bring you Joe Griffin, Co-CEO and Co-Founder of iAcquire, to present his top predictions for SEO in 2014 along with actionable tips on what search marketers need to focus on in the new year. As always, we are the second Tuesday of the month, with networking from 5:00 to 5:30, we’ll have an hour long presentation and Q&A, then another half hour of hang around time.

5) PdxMindShare FREE Career-Focused Workshop & Networking Event – Wednesday, January 15th 4:30pm Trader Vic’s 1203 NW Glisan Street, Portland, OR Portland, OR 97209 Register: FREE

Networking can be time-consuming, challenging and frustrating for many people. Yet a successful career requires a healthy network. pdxMindShare founder Kent Lewis will outline best practices for a successful networking game plan in today’s digital age. He will outline key elements of his “referral-networking” philosophy as well as best practices for event preparation and on-site networking tips. Lewis will share his secrets to building his Portland network from 1 to thousands since arriving in 1995 and helped him build Anvil Media into one of Oregon’s Fastest Growing Companies.

This is an event not to miss with the opportunity to learn from a great workshop presenter and network with other Portlanders! Mark your calendars now!

6) Defining Your Competitive Advantage with Doug Lundrigan – Wednesday, January 15th 6pm – 9pm at Mercy Corps NW 45 SW Ankeny St Portland, OR 97204.  Register: $25

In Oregon, 97.6% of employers are small businesses. What makes your business stand out from the crowd? Whether you’re in a mature industry or pioneering an innovative niche, knowing your strengths is key. In this seminar, Doug Lundrigan helps small business owners discover what attracts customers in your field, and how to learn from your competitors to create a unique, high-value product or service. Attendees will have an interactive experience with the facilitator and their peers in order to:

Understand customers’ perception of value as the foundation of differentiation.
Create a long-term business focus.
Identify competitive differentiators within your industry.
Do a competitive analysis against the competitive differentiators.
Select competitive anchors that distinguish you from your competitors and competitive necessities that define in which area you must keep up.
Develop a value proposition.

Participants will get the most from this class if they do some research ahead of time: List and learn as much as you can about the five closest (most similar) competitors to your business.

7) User: Planning a Successful WordPress Site – Monday, December 20th from 6pm – 8pm at Pine Room at Lincoln Building 208 SW 5th Ave, Portland, OR 97204. Register: FREE

Presenter Profile: Kronda Adair is an independent WordPress developer who loves helping people make their sites better. She’s spoken at Open Source Bridge, Wordcamp Portland, and recently gave an Ignite talk titled, Stop Making Senseless websites. In her spare time, she crusades against tiny web fonts and restaurant sites that suck.

From Kronda Adair: It always saddens me when people come to me near the end of a project, deadline looming, with a site that has clearly gone off the rails and ask if it can be fixed. The answer is usually ‘not without starting over’.In this session, I’ll provide a blueprint for investing your time and money wisely to end up with a site you love that is also useful, effective and easy to manage. I’ll talk about finding a good developer, asking the right questions, and what you as the site owner should be prepared to contribute.

8)  SEO Meetup: 2014 SEO Topic Planning - Wednesday, January 22nd from 6pm at  Szechuan Kitchen 15450 Boones Ferry Road, Lake Oswego, OR 97035. Register: FREE

This is our annual planning meeting where you get to vote on different topics for the 2014 season. Daryl will have his casino wheel with SEO topics on it. He’ll spin the wheel, and whatever subject it lands on, we will give a brief description of the topic. Then we take a vote on who wants to hear a presentation on it, and who would like to make the presentation. We also ask for meeting sponsors at that point.

The votes will be counted up and we will let you know what the top 10 topic choices are and will plan them out over the next 10 months.

Join us for some fun casino wheel spinning and get our year of presentations all planned out!
Agenda:
6:00 Sharp – 6:15: Mingle and Network
6:15 – 6:30: Quick member intros
6:30 – 6:35: Five-minute shameless plug by event sponsor
6:35 – 7:35: Casino spinning and voting
7:35 – 8:00: Network and Mingle

9) PDX-UX Presents Julie (JB) Booth – Wednesday, January 29th from 6pm – 8pm at  Thetus Corporation 4 Northwest 1st Avenue # 210, Portland, OR 97209.  Register: FREE

Julie (JB) Booth is a veteran UX designer and researcher. Recently back at Intel after a 7 year hiatus, JB is coaching integrating User Centered Design into Agile Software development teams. You can find her on Twitter @uxsuccess.

Join us for networking and refreshments from 6-6:30p; talk begins at 6:30p.

10) TMM Tuesday Happy Hour - Tuesday January 28th at 5:00pm – 7:00pm at The Nines Hotel. FREE but please RSVP through our Google+ event listing.

Join TMMPDX.COM for drinks, networking and a celebration of the digital marketing community.

We will meet in THE LIBRARY space off the lobby at The Nines Hotel in downtown Portland. Feel free to share this event with anyone who may be interested in networking with other digital marketing professionals and learning more about Thoroughly Modern Marketing!

Honorable Mention Events for January!

18 Lessons –Thursday, December 30th 8am – 6pm at McMenamins Edgefield: 2126 SW Halsey St / Troutdale, OR 97060. Tickets: Early Bird General Admission $175 General Admission $197

18 Lesson is a conference for account managers, project managers, and account executives to come together in order to learn how to better manage marketing accounts and clients, to increase client retention and maximize profits. The event has 6 Distinct Topics Each focused on helping you in a distinct area of marketing stress, from video production to web site development, from managing remote subcontractors to communicating with clients and project sponsors. There are 6 Presentations x 3 Lessons/Each for a total of 18 lessons.

About Heather English


Currently working for TMMPDX as the Director of Marketing and as a Digital Marketing Contractor, Heather has a diverse background in data management, analytics, social media, and writing. She is a graduate of the Digital Marketing Strategies Certificate Program at Portland State University. Heather is quite active, volunteering for many of Portland's premiere digital marketing events. You can often find her hiking in the Gorge, catching a local live show, or planning her next travels.