Portland Marketing Events: TMMPDX’s Top Marketing Events July 2011

| July 7, 2011 | 0 Comments

Summer is officially here and TMMPDX has selected events that will make your summer even better.  If you are looking for digital marketing tips, inspiration or professional networking then these July events are right for you. We hope you enjoy!

 

1) July Power Breakfast with Wieden+Kennedy’s Iain Tait – Thursday July 14, 7:30am – 9:00 am
Governor Hotel, 614 SW 11th Ave, Portland OR

Iain Tait is the Global Interactive Executive Creative Director for Wieden+Kennedy.  He was named the most influential person in new media in his homeland, appears in the Creativity 50 and is a member of the World Economic Forum’s Global Agenda Council on the Future of Entertainment.

Iain Tait has been working in the online space since the mid-nineties. After graduating from the University of Edinburgh, he built websites for many of the Edinburgh Festivals single-handedly, before you needed skill or talent to do such things.

At an unpronounceable agency called Syzygy he worked on projects for the Royal Opera House, Boots, Wilkinson Sword and Siemens. He moved to become the director of product development for First Tuesday, a networking organization connecting entrepreneurs to venture capitalists. After being responsible for the .com boom, he realized, he moved to an agency called Oven Digital, which went bust. He then founded a digital creative agency called Poke that has repeatedly been named most respected agency in the United Kingdom. Clients included Orange, WWF, American Express, Zopa and Yahoo!

Registration Required,  cost $45 pp or table of 8 for $390.

*$5 per ticket is going towards Habitat for Humanity. Price increases and no refunds within 1 week of event.  Questions, call or email Jan at jschierbaum@bizjournals.com or 503.219.3423.

2) The Future of Email: Emma CEO, Clint Smith – Tuesday July 12, 11:00am – 1:00pm
Bridgeport Brewing, 1318 N.W. Northrup, Portland OR

Emma CEO, Clint Smith will talk about the future of email and the role of technology in an ever-expanding marketplace. This luncheon will focus on what the future holds for this vital communication tool and what marketers can expect from the power of email. Clint will also share success stories, in both the business and consumer sectors, from current clients working with Emma. Join us for what should surely be an entertaining and informative discussion!

About Clint
Clint has extensive experience in online marketing as a former editor with TicketMaster/CitySearch and later continued to refine his online community building skills while working at Smallbusiness.com. Currently, Clint has established Emma as an industry leader within the ultra competitive email-marketing sector through innovative email technology and superior customer service.

Lunch Format
11:30 – 12pm: Open Networking
12pm – 12:45: Lunch Discussion followed by Q & A
12:45pm – 1:00: More Networking!

Registration Required, cost $20-$55

3) Sustainable Business Oregon Network – Wednesday July 27, 5:00pm – 7:00pm
45 SW Ankeny Street, Portland OR

SBO Network is back! The next installment of The Network will include group conversations on important topics (to be announced soon). Delicious food and drink provided by Bon Appetit Management.

For more information call Mason Walker at (503) 219-3433

Registration Required, cost $15

4) Book authors: You wrote the book, now sell it! – Thursday July 7 , 2:00pm – 6:00pm
Class is located in downtown Portland, OR.  Directions sent when you register.

You wrote the book. If you think the hard part is over…it’s not. It doesn’t matter if you were published by a mainstream publishing house or self-published: Your next big job is to sell your book! This writing workshop will show you how.

There’s a difference between writing a book…and writing to sell the book once it’s published. Write it Rich! Tips for Reluctant (Marketing) Writers is a writing workshop that teaches authors how to write to sell.
In this class you’ll learn how to:

- Organize your thoughts
- Pick a key message
- Identify target markets
- Write benefit-based marketing copy
- Deliver DREAMY writing so your message is memorable!

PLUS we’ll discuss

- General marketing advice
- Social media and how to use it creatively
- What motivates people to buy
- Using fear, uncertainty and doubt (marketing’s classic trio) to grab attention

What’s a workshop without writing? Incomplete!

The session ends with a writing exercise complete with in-class discussion. You’ll have a chance to write about your book using your new marketing and copywriting skills.

This 4-hour session is ideal for fiction and non-fiction writers, published or unpublished. It’s designed to teach you a “new” writing skill. The learned approach can be used to write sales letters, website copy, blog posts, and social media profiles.

Registration Required, cost $65

E-mail or call Susan Rich at 503.341.6674 or susan@richwriting.com

5) The Art & Zen of Asking for Business Seminar – Tuesday, Jul 26 from 6:00pm – 9:00pm
43 SW Naito Parkway, Portland OR

Do you want to gain more comfort and skill for asking for business?

Whether you are launching a new business or growing an existing business, this workshop will show you how to leave the “marketing mill” behind and adopt a fresh approach to asking for business in a way that reflects you and your style of connecting. You’ll learn how to connect with your ideal clients with greater ease, confidence, and success.

During this interactive workshop, business and leadership coach Carolyn Campbell will get you on track and ready to reach out to clients and business partners who are ready to work with you.

Participants will:

- Discover the real ‘secrets’ of successfully asking for business

- Find out how to build a flourishing business by breaking the ‘marketing’ rules

- Learn how to identify who is a great client and how to engage them successfully

- Learn the most effective ways to build a thriving client community

-Find out how to work with the ‘gatekeepers’ and have fun along the way!

Registration Required, Cost $20

6) Formic Media Seminar Series: Advanced PPC Tactics – Wednesday, July 13th, 5:30pm – 7:00pm
Formic Media, 300 NE Failing St., Portland OR

To generate targeted leads, sales and awareness, many small businesses are utilizing pay-per-click (PPC) advertising. PPC advertising can be very cost-effective when managed properly, due to the ability to target keywords, specific geo-locations, messaging and landing pages. Beyond basics, there are many advanced tactics that can help small business owners elevate the performance of their campaigns above competitors. This seminar will skip the fundamentals of PPC advertising, such as PPC campaign research, planning and implementation and dive into advanced PPC tactics. The Formic team will discuss how small business owners can implement tactics such as ad extensions, display advertising, re-marketing, mobile advertising and local advertising. You will leave this seminar with additional insight and actionable takeaways for taking your campaigns to the next level. Register now as space is limited.

Registration Required, FREE

7) Email and Social Media Marketing Bootcamp – Wednesday July 20 and Thursday July 21, 8:30 am – 5:00 pm
Kinetic Technology Solutions – Congress Center Building – 1001 SW 5th Ave, Suite 305, Portland OR

This dynamic workshop gives you the practical know-how you need to create and send professional-looking email newsletters and promotions that harness the power of social media while driving bottom-line results.

You’ll listen, watch, and learn as a Constant Contact expert demonstrates the steps to creating and sending a professional-looking email. There will be plenty of time to ask questions, evaluate sample emails, share best practices for Social Media Marketing, and join in-class discussions.

Each workshop teaches you the fundamentals of developing and executing a results-driven email marketing strategy. You’ll leave Email and Social Media Marketing Done Right prepared to get your own email marketing program up and running fast.

Registration Required, cost $149

Registration for July 20th

Registration for July 21st

8) HTML for Bloggers – Monday July 18, 6:00pm-9:00pm
Zimmerman Community Center, 1542 NW 14th Avenue, Portland OR

Are you a blogger who wants to gain more control over the elements of your content? Do you want to tinker under the hood of your content management system? Take your blogging to the next level by learning how to format text, create links, and manipulate images in this hands-on workshop.

Registration Required, cost $55

To Register contact Laura
laura@zcommunitycenter.org
or phone 503-224-4636

9) Storytelling in Art and Business – Wednesday July 20, 6:00pm-9:00pm
Zimmerman Community Center, 1542 NW 14th Avenue, Portland OR

Are you an artist or a businessperson? Chances are you’re a bit of both. This workshop looks at storytelling patterns, projects, and players from both art and business. We’ll discover why storytelling has gone from bad word to buzzword, discuss interdisciplinary storytelling trends, and envision new ways for you to “storify” your work.

Registration Required, cost $55

To Register contact Laura
laura@zcommunitycenter.org
or phone 503-224-4636

10) LinkedIn Search Optimization – Tuesday July 19, 1:00pm-4:00pm
Red Lion – Convention Center, 1021 NE Grand Avenue, Portland OR

While there are many books written and classes taught on LinkedIn, most are focused on the basics of the site, how to build your profile, import your contacts, etc. Would you like to cut through the clutter, get the most out of the site with the least amount of effort?

With over 100 million professionals on LinkedIn (from former colleagues to President Barack Obama) the ability to connect to almost anyone is now your hands.

Some of the topics that will be discussed:

How to research companies and their respective decision makers
Who is your competition and what changes can you make to become more marketable
What is the best way to reach out to people without getting marked as “spam”
How to properly brand yourself through groups and answers

Who is the presenter?

Paul Anderson is a career transition consultant and speaker with ProLango Consulting, whose work has been featured in The Wall Street Journal, US News & World Report, USA Today, Business Week, The Seattle Times, The News Tribune, and other local media outlets around the Puget Sound area.

He is considered a thought leader on professional relationships, career strategy, negotiations, and communication. Paul has trained thousands of mid to upper level executives on how to find employment, accelerate advancement of their careers or change industries in today’s tough job market. He hosts the largest monthly career mixer and through public seminars and workshops teaches behind the scenes of the hiring world and how to stand out among the crowd. Paul currently writes a career column for The Seattle Times – NWjobs Hire Ground.

Register for this seminar if you:

Haven’t made LinkedIn your “Home Page”
Have an account but don’t leverage it on a regular basis
Have less than 500 connections
Are looking for work, contracts or clients
Aren’t contacted regularly by recruiters or headhunters on LinkedIn

Registration Required, FREE

Category: Portland Marketing Events

Daniela Araujo Portland Marketing Events

Summer is officially here and TMMPDX has selected events that will make your summer even better.  If you are looking for digital marketing tips, inspiration or professional networking then these July events are right for you. We hope you enjoy!

 

1) July Power Breakfast with Wieden+Kennedy’s Iain Tait – Thursday July 14, 7:30am – 9:00 am
Governor Hotel, 614 SW 11th Ave, Portland OR

Iain Tait is the Global Interactive Executive Creative Director for Wieden+Kennedy.  He was named the most influential person in new media in his homeland, appears in the Creativity 50 and is a member of the World Economic Forum’s Global Agenda Council on the Future of Entertainment.

Iain Tait has been working in the online space since the mid-nineties. After graduating from the University of Edinburgh, he built websites for many of the Edinburgh Festivals single-handedly, before you needed skill or talent to do such things.

At an unpronounceable agency called Syzygy he worked on projects for the Royal Opera House, Boots, Wilkinson Sword and Siemens. He moved to become the director of product development for First Tuesday, a networking organization connecting entrepreneurs to venture capitalists. After being responsible for the .com boom, he realized, he moved to an agency called Oven Digital, which went bust. He then founded a digital creative agency called Poke that has repeatedly been named most respected agency in the United Kingdom. Clients included Orange, WWF, American Express, Zopa and Yahoo!

Registration Required,  cost $45 pp or table of 8 for $390.

*$5 per ticket is going towards Habitat for Humanity. Price increases and no refunds within 1 week of event.  Questions, call or email Jan at jschierbaum@bizjournals.com or 503.219.3423.

2) The Future of Email: Emma CEO, Clint Smith – Tuesday July 12, 11:00am – 1:00pm
Bridgeport Brewing, 1318 N.W. Northrup, Portland OR

Emma CEO, Clint Smith will talk about the future of email and the role of technology in an ever-expanding marketplace. This luncheon will focus on what the future holds for this vital communication tool and what marketers can expect from the power of email. Clint will also share success stories, in both the business and consumer sectors, from current clients working with Emma. Join us for what should surely be an entertaining and informative discussion!

About Clint
Clint has extensive experience in online marketing as a former editor with TicketMaster/CitySearch and later continued to refine his online community building skills while working at Smallbusiness.com. Currently, Clint has established Emma as an industry leader within the ultra competitive email-marketing sector through innovative email technology and superior customer service.

Lunch Format
11:30 – 12pm: Open Networking
12pm – 12:45: Lunch Discussion followed by Q & A
12:45pm – 1:00: More Networking!

Registration Required, cost $20-$55

3) Sustainable Business Oregon Network – Wednesday July 27, 5:00pm – 7:00pm
45 SW Ankeny Street, Portland OR

SBO Network is back! The next installment of The Network will include group conversations on important topics (to be announced soon). Delicious food and drink provided by Bon Appetit Management.

For more information call Mason Walker at (503) 219-3433

Registration Required, cost $15

4) Book authors: You wrote the book, now sell it! – Thursday July 7 , 2:00pm – 6:00pm
Class is located in downtown Portland, OR.  Directions sent when you register.

You wrote the book. If you think the hard part is over…it’s not. It doesn’t matter if you were published by a mainstream publishing house or self-published: Your next big job is to sell your book! This writing workshop will show you how.

There’s a difference between writing a book…and writing to sell the book once it’s published. Write it Rich! Tips for Reluctant (Marketing) Writers is a writing workshop that teaches authors how to write to sell.
In this class you’ll learn how to:

- Organize your thoughts
- Pick a key message
- Identify target markets
- Write benefit-based marketing copy
- Deliver DREAMY writing so your message is memorable!

PLUS we’ll discuss

- General marketing advice
- Social media and how to use it creatively
- What motivates people to buy
- Using fear, uncertainty and doubt (marketing’s classic trio) to grab attention

What’s a workshop without writing? Incomplete!

The session ends with a writing exercise complete with in-class discussion. You’ll have a chance to write about your book using your new marketing and copywriting skills.

This 4-hour session is ideal for fiction and non-fiction writers, published or unpublished. It’s designed to teach you a “new” writing skill. The learned approach can be used to write sales letters, website copy, blog posts, and social media profiles.

Registration Required, cost $65

E-mail or call Susan Rich at 503.341.6674 or susan@richwriting.com

5) The Art & Zen of Asking for Business Seminar – Tuesday, Jul 26 from 6:00pm – 9:00pm
43 SW Naito Parkway, Portland OR

Do you want to gain more comfort and skill for asking for business?

Whether you are launching a new business or growing an existing business, this workshop will show you how to leave the “marketing mill” behind and adopt a fresh approach to asking for business in a way that reflects you and your style of connecting. You’ll learn how to connect with your ideal clients with greater ease, confidence, and success.

During this interactive workshop, business and leadership coach Carolyn Campbell will get you on track and ready to reach out to clients and business partners who are ready to work with you.

Participants will:

- Discover the real ‘secrets’ of successfully asking for business

- Find out how to build a flourishing business by breaking the ‘marketing’ rules

- Learn how to identify who is a great client and how to engage them successfully

- Learn the most effective ways to build a thriving client community

-Find out how to work with the ‘gatekeepers’ and have fun along the way!

Registration Required, Cost $20

6) Formic Media Seminar Series: Advanced PPC Tactics – Wednesday, July 13th, 5:30pm – 7:00pm
Formic Media, 300 NE Failing St., Portland OR

To generate targeted leads, sales and awareness, many small businesses are utilizing pay-per-click (PPC) advertising. PPC advertising can be very cost-effective when managed properly, due to the ability to target keywords, specific geo-locations, messaging and landing pages. Beyond basics, there are many advanced tactics that can help small business owners elevate the performance of their campaigns above competitors. This seminar will skip the fundamentals of PPC advertising, such as PPC campaign research, planning and implementation and dive into advanced PPC tactics. The Formic team will discuss how small business owners can implement tactics such as ad extensions, display advertising, re-marketing, mobile advertising and local advertising. You will leave this seminar with additional insight and actionable takeaways for taking your campaigns to the next level. Register now as space is limited.

Registration Required, FREE

7) Email and Social Media Marketing Bootcamp – Wednesday July 20 and Thursday July 21, 8:30 am – 5:00 pm
Kinetic Technology Solutions – Congress Center Building – 1001 SW 5th Ave, Suite 305, Portland OR

This dynamic workshop gives you the practical know-how you need to create and send professional-looking email newsletters and promotions that harness the power of social media while driving bottom-line results.

You’ll listen, watch, and learn as a Constant Contact expert demonstrates the steps to creating and sending a professional-looking email. There will be plenty of time to ask questions, evaluate sample emails, share best practices for Social Media Marketing, and join in-class discussions.

Each workshop teaches you the fundamentals of developing and executing a results-driven email marketing strategy. You’ll leave Email and Social Media Marketing Done Right prepared to get your own email marketing program up and running fast.

Registration Required, cost $149

Registration for July 20th

Registration for July 21st

8) HTML for Bloggers – Monday July 18, 6:00pm-9:00pm
Zimmerman Community Center, 1542 NW 14th Avenue, Portland OR

Are you a blogger who wants to gain more control over the elements of your content? Do you want to tinker under the hood of your content management system? Take your blogging to the next level by learning how to format text, create links, and manipulate images in this hands-on workshop.

Registration Required, cost $55

To Register contact Laura
laura@zcommunitycenter.org
or phone 503-224-4636

9) Storytelling in Art and Business – Wednesday July 20, 6:00pm-9:00pm
Zimmerman Community Center, 1542 NW 14th Avenue, Portland OR

Are you an artist or a businessperson? Chances are you’re a bit of both. This workshop looks at storytelling patterns, projects, and players from both art and business. We’ll discover why storytelling has gone from bad word to buzzword, discuss interdisciplinary storytelling trends, and envision new ways for you to “storify” your work.

Registration Required, cost $55

To Register contact Laura
laura@zcommunitycenter.org
or phone 503-224-4636

10) LinkedIn Search Optimization – Tuesday July 19, 1:00pm-4:00pm
Red Lion – Convention Center, 1021 NE Grand Avenue, Portland OR

While there are many books written and classes taught on LinkedIn, most are focused on the basics of the site, how to build your profile, import your contacts, etc. Would you like to cut through the clutter, get the most out of the site with the least amount of effort?

With over 100 million professionals on LinkedIn (from former colleagues to President Barack Obama) the ability to connect to almost anyone is now your hands.

Some of the topics that will be discussed:

How to research companies and their respective decision makers
Who is your competition and what changes can you make to become more marketable
What is the best way to reach out to people without getting marked as “spam”
How to properly brand yourself through groups and answers

Who is the presenter?

Paul Anderson is a career transition consultant and speaker with ProLango Consulting, whose work has been featured in The Wall Street Journal, US News & World Report, USA Today, Business Week, The Seattle Times, The News Tribune, and other local media outlets around the Puget Sound area.

He is considered a thought leader on professional relationships, career strategy, negotiations, and communication. Paul has trained thousands of mid to upper level executives on how to find employment, accelerate advancement of their careers or change industries in today’s tough job market. He hosts the largest monthly career mixer and through public seminars and workshops teaches behind the scenes of the hiring world and how to stand out among the crowd. Paul currently writes a career column for The Seattle Times – NWjobs Hire Ground.

Register for this seminar if you:

Haven’t made LinkedIn your “Home Page”
Have an account but don’t leverage it on a regular basis
Have less than 500 connections
Are looking for work, contracts or clients
Aren’t contacted regularly by recruiters or headhunters on LinkedIn

Registration Required, FREE