March is loaded with great Marketing events focused on traditional and MODERN marketing. Topics include brand revitalization, brand identity, business development, mobile marketing and social media marketing. Here are our top Portland marketing events for this month:
During its lifetime, there are key times when a brand needs to be revitalized to ensure its health and relevancy. The Tillamook brand reached that point in 2008 as it was planning to celebrate its 100 Year Old Anniversary. Adding urgency to the situation was the poor economy, the rise of private label brands, and the rapidly changing retail environment. As part of its revitalization Tillamook has experienced a near total “mookover”…that has included its strategic positioning, marketing organization, marketing agency network and all its marketing tools. In 2011, Tillamook is now poised for strong revenue growth and brand expansion.
At the event John Russell, Senior Director of Marketing at Tillamook, will share with attendees the steps every marketing person should take to ensure their brand’s optimal brand health and competitive edge. Registration Required, cost $30-$55.
2) PSU Digital Strategies Certificate Program: Social Media Marketing – Friday, March 18, 10am-4pm
Market Square Bldg, Rm 1054, PSU
Whether it’s called “social media,” “new media,” or “Internet media,” it all comes back to the interactive and collaborative nature of the Web application platform referred to as Web 2.0. Social and viral, this iteration of the Internet has changed the way we interact on and with the Web, as well as the way we do business. Understanding these changes and the new models is crucial to our understanding of social media marketing. Did you know that social media drives as much traffic to websites as all the major search engines combined? Social Media Marketing brings up a host of new marketing practices such as community and relationship management, active customer engagement, product development and co-creation, thought leadership, and lead generation. The first day establishes a baseline in social media tools. We then look at a series of tools and analytical instruments to understand what measured engagement means in social media and how digital ethnography and our social sphere have shaped the meaning of ?face? value in the world of Facebook. Participants should be prepared to actively engage in some social media sites in the labs and class assignments. Registration Required, $635 noncredit, includes materials (laptop required).
3) The Art of Pop Tech Marketing: 2011 Mobile Technology Event – Tuesday, March 8, 1:30pm –5:30pm
Migration Brewery, 2828 NE Glisan Street Portland, OR
Want to learn more about the hottest trends in mobile, what futuristic things you can do right now, and what others are doing with mobile in Portland? On March 8th, 2011 Elliott Design Inc will be putting on an event for technology enthusiasts and marketers at Migration Brewery from 1:30-5:30Pm. The event will feature four speakers from the local tech community, and theme of the event will be new and current mobile technologies and opportunities. Sandwich and beverage included.
4) Taking on Groupon – How local group-buying companies serve Daily Deals – Wednesday, March 16, 6pm –8:30pm
Perkins Coie (PDX) 1120 NW Couch St, 10th Floor Portland OR 97209
Groupon, a company featuring a daily deal on the best stuff to do, see, eat, and buy in more than 150 cities around the world recently spurned a $6 billion buyout offer by Google. By promising businesses a minimum number of customers, Groupon can offer deals that aren’t available elsewhere. Now several local companies have the same objective. Mobba (Motto: Shopper’s Unite!)an online marketplace where consumers team to leverage their purchasing power on discounted items, Zaphour, which supports very specific offers by restaurants and Forkfly, which allows you “to access great deals from some of the best merchants on the Fly!” will participate in a group discussion about this hot knew area – group buying. Entrepreneurs can be inspired by these innovative ideas. Registration Required Cost: $15 -$30.
5) SEMpdx March Event: Social Media Integration – Tuesday, March 8 – 4:30pm – 6:30pm
EngineWorks, Water Tower Building at 5331 S.W. Macadam Avenue, Suite 287, Portland, OR, 97239
SEMpdx and EngineWorks will be hosting an educational event about cutting-edge social media integration. Networking starts at 4:30, with the presentation at 5, lasting about an hour, followed by Q&A and more networking. The event will feature a discussion about the best tools, strategies, tips and tactics for conducting successful and powerful social media integration using the latest technology and the most effective techniques.
The speaker for the event will be Ryan Cantrell, Director of Strategy at Resort Technology Partners, recent winners of the prestigious Platinum Award at the Hospitality Sales and Marketing Association International’s 54th Annual Adrian Award Competition. Registration Not Required
6) Sales & Marketing At The Summit: 7 Secrets To Successful Selling And 7 Marketing Mistakes – Thursday, March 10 - 9 am – 4 pm
Mt. Hood Meadows Vertical Restaurant Mt. Hood Meadows Ski Resort From Portland: Take Hwy 26 east to Government Camp. Then north on Hwy 35 – 10 miles to Meadows.
Could your business use some new ideas to get things moving? Spend a day at Meadows skiing and attend a seminar with marketing and sales experts Doug Fish and Jeff Schneider and walk away with valuable tips, tools and techniques to boost your bottom line. Fast paced, interactive and focused on results, this seminar will lift you to new heights! Includes lift ticket, lunch and a one-year subscription to the Portland Business Journal for new subscribers. Registration Required, Cost: $99.
7) Get Your Story Straight: A Brand Storytelling Panel and Workshop for Growing Businesses, March 16 – 3pm -5pm
Business Valuation Resources 1000 SW Broadway (b/w Salmon & Main) 9th Floor, Portland
Workshop will feature a panel of local innovative brand marketers and an interactive brand storytelling workshop. Join small business branding & marketing coach Jen Barth, founder of Big Small Brands and JSBConsulting, for a workshop designed to give you the insights, ideas, and inspiration you need to get your brand voice in order and your brand story underway.
Our two-part program will begin with a panel of innovative, local brand marketers from across the retail, fashion, professional services, and software/social media sectors. Immediately following the panel, we’ll dive right into a Brand Storytelling Workshop to help get you started on the creation of your own brand story, led by the amazing Pema Teeter, a writer, playwright and the founder of Story Charmer, where she provides story coaching and content for individual and corporate clients. Registration Required, FREE.
8) Leveraging LinkedIn, Facebook and Twitter – Thursday, March 10, 10am–4pm
MacForce, 100 SE Salmon, Portland, OR
Prerequisite: Must already have established LinkedIn, Facebook and Twitter Accounts. This is an Intermediate course for people already familiar with Social Media. Social Media has become a very important piece of the Internet Marketing puzzle. In this five-hour class, Colleen Wright of Search Engine Academy Northwest will walk you through some critical components needed to create a successful Social Media campaign for your business. Registration Required, Cost: Early-bird: $199, Regular: $249
9) Water Your Business Relationships with Greg Bell – Tuesday, March 15 – 7:30am – 9:30am
309 Southwest Broadway, Portland, OR 97205
Greg Bell, presents, Water Your Business Relationships. With tips, techniques and insight gained from a proven Relationship Map, seminar attendees will learn how to grow business through relationships and create a more fertile business culture. Registration Required, Cost: $50 – $74.
10) PortlandWiki’s “Barnraising” event coming right up: Saturday, March 5 – 2pm -5 pm
Multnomah Central Library, 801 SW 10th Avenue, downtown Portland
Activities happen at Multnomah County Library’s Central Library in Central’s U.S. Bank Room located near the library’s front entrance on the ground floor. FREE.
1. Have fun while celebrating Portland’s collaborative community-building culture, Portland, and PortlandWiki.org.
2. Present speakers, wiki “how to” skills, and open, participatory discussions.
3. Identify areas in which PortlandWiki can improve, show how you can help, and kick off a series of follow-up events to keep our PortlandWiki-building momentum going.