The sun is shining, sometimes, and the birds are chirping, spring is on its way. Before you even think about spring cleaning, attend one of TMMPDX’s Top 10 List of Portland Marketing events. There’s something for everyone this month, with events focused on social, search, metrics, branding and even QR codes. For an amazing conference on B2B social media marketing check out Social Tech 2012. If you want to rank better in search check out OEN SEO Workshop: 11 Actionable Tactics to Get Your Content Ranking on Google.
HERE ARE TMMPDX.COM’S PICKS FOR THE TOP PORTLAND MARKETING EVENTS:
What is SocialTech? Alternately described as a social media conference with a focus on B2B marketing and a B2B conference that simply can’t get enough social media, SocialTech is designed specifically for B2B marketers who want to get the most out of social media marketing for their business.
This time they’re taking over downtown Seattle to delve into the art and science of using social media to support your B2B brand and increase your revenue. Space is limited so you need to act fast!
They know travelling to Seattle for just one day is asking a lot, which is why they’ve scheduled two pre-conference half-day workshops on March 29 to cover social media measurement and content marketing. So if it helps, you can think of this as a two-day event (they do).
At SocialTech 2012 you’ll:
- Learn to boost your company’s B2B marketing and sales via social media marketing
- Have access to a veritable Who’s Who in the B2B social media marketing arena as well as meet the next generation of superstars
- Share stories and best practices with other B2B marketers
2) adidas Presents: Measuring the ROI of Your Marketing Efforts- From Traditional to Digital – Tuesday, March 6th from 5:30pm – 7:00pm at Living Room Theaters: 341 SW 10th Ave., Portland, OR 97205. Register: $20 – $40
Social media is here to stay. Ask anyone in marketing — it’s becoming a bigger part of everyone’s department. No matter where any company is in their adoption timeline, they are all asking basic questions about metrics, ROI and long-term strategy.
Chris Murphy, Director of Brand Communications and Digital Marketing for adidas, has learned some valuable lessons about measurements and ROI through initiatives both successful, and less so. He will be discussing those lessons and how they’re informing future adidas efforts in the social space.
Plan now to attend this exciting Professional Development event! Dinner begins at 5:30 p.m. followed by the presentation from 6-7 p.m.
3) OEN SEO Workshop: 11 Actionable Tactics to Get Your Content Ranking on Google – Thursday, March 8th from 4:00pm – 6:00pm at Perkins Coie: 1120 N.W. Couch Street, Tenth Floor, Portland, OR 97209. Register: $32 – $70
Search Engine Optimization (SEO) is much more than just inserting keywords into your title tags. These days you need to go beyond the tags and ensure that your design and development of your site is search engine friendly. Learn 11 actionable SEO tactics that will cover optimizing your site backend, site copy, site assets, inbound links, and social signals. This is not just for geeks – marketers or those that are in charge of creating content and marketing it on search engines and social media sites are more than welcomed!
4) The 3 F’s Every Entrepreneur Should Master Workshop – Wednesday, March 21st from 4:30 pm – 7:30pm at Brix Tavern: 1338 Northwest Hoyt Street, Portland, OR 97209. Register: FREE
As an entrepreneur, or someone that wants to manage like one, there are several key things that should be mastered. Join Kent Lewis, President of Anvil Media, Inc. and Formic Media, Inc., for a workshop that will focus on those obstacles and how to overcome them.
How can they successfully help you with your new business? Manage more effectively? Or just improve performance? Join us and Mr. Lewis to find out in our next workshop, “The 3 F’s Every Entrepreneur Should Master”
Social media has grown and evolved tremendously over the past several years. Facebook is now reporting over 800 million users, Twitter has said there are 250 million tweets per day, which breaks down to roughly 2,900 per second. Everywhere we look we see social media playing a role. So, as a business, how are you taking advantage of social media platforms and advanced tactics to help extend your brand and messaging? The Advanced Social Media Seminar is a follow-up in a two-part series, covering advanced social media tactics and strategies. Attend Formic Media’s Free Seminar Series to learn how social advertising and platforms like Pinterest, Tumblr and more can help elevate your business online. Join the Formic team as we discuss individual social media sites and advanced social media tactics. Register now to save your seat!
6) Staying True to Your Brand While Launching New Products & Services: Sasquatch Agency Case Study – Tuesday, March 13th from 11:30am – 1:00pm at Bridgeport Brewery: 1313 NW Marshall, Portland, OR 97209. Register: $20 – $40
New products and services? It’s the one thing that takes a business to the next level and beyond. That identifies a customer need and creates something original and innovative to address that need.
Focusing its creativity and branding expertise on leisure-related products and services (primarily in the outdoor sporting goods, food/beverage and travel/tourism categories), Portland-based creative agency, Sasquatch Agency has something new to share with us. Sasquatch co-founder Ken Chitwood will be joining us this month to discuss the agency’s recent campaign for one of Camelbak’s newest products: the hard-sided bottle. The presentation will explore the unique challenges and techniques used by Sasquatch to properly extend the new product from within an established brand through strategic consumer alignment
There are several reasons why WordPress powers over 15 percent of the top 1 million websites in the world, and why nearly one out of five new sites developed today are done in WordPress.
The main reason? Besides being easy to use, when it’s set up correctly with the right plugins, a WordPress site can “automatically” deliver almost perfect on page SEO.
8) Motivating & Managing Millennials: A PRSA Master Minds Program in partnership with Robert Half International – Tuesday, March 27th from 6:30pm – 8:30pm at CMD: Second Floor Auditorium, 1631 NW Thurman St., Portland, OR 97209. Register: $25 – $40
An entertaining evening to explore how to engage and empower our largest and fastest-growing pool of communications professionals. Discover how to get the best out of the talented young millennials on your team.
Leslie Eubanks and Katie Matthews, Division Directors for Robert Half International, the world’s largest specialized staffing services firm, will share the secrets of managing this group most effectively. By understanding what makes this generation tick, you will learn how to tap their full potential, while reducing the frustration some Gen Xers and Boomers experience in working with them. Network with other managers to hear how they are mastering this management imperative. Don’t miss out on any opportunities to mine the wealth of this new tech-savvy, highly connected talent pool.
9) Using the Power of Story to Build Your Brand with Jen Barth – Wednesday, March 21st from 6:00pm – 8:00pm at Mercy Corps Northwest: 43 SW Naito Parkway, Portland, OR 97204. Register: $20 – $25
When you tell your brand story, is anyone listening?
One of the biggest challenges faced by small and growing businesses is telling your personal and professional brand story. Far too often, we get caught up in complex terminology, or words that don’t seem to align with the products and services we deliver.
Through the simple power of story, though, you can break through.
Research shows us that people are 6 times more likely to retain information if it is told in the form of a story, instead of as a statistic. What’s more, 85% of consumers share that they would be willing to give a business who is prospecting them a chance if they knew something personal about them. This interactive session will address the core framework of storytelling, key elements to consider when building your brand story, and tips/lessons learned from the storytelling trenches. Participants will have an opportunity to start re-working their own brand story, and practice sharing it with others.
10) QR Codes – How to Implement Effectively to Market Your Business – Tuesday, March 27th from 1:00pm – 5:00pm at the Ambridge Event Center: 1333 NE MLK Jr. Blvd, Portland, OR 97232. Register: $99 – $125
What is a QR code and how can you take advantage of this new marketing tool?
In this four hour class, QR Code expert Daryl Welch will answer your questions and give you hands-on training, starting with a very brief background in the history of QR Codes. You will get right into the thick of everyday uses for QR Codes and how you can integrate QR codes into your marketing strategy today.
This class offers:
- Hands-on labs in scanning codes (don’t forget to bring your smart phone)
- QR Code Creation
- Practical uses for QR Codes
- Examining best and worst real live examples
Bring your laptop and your smart phone and learn how to set up and implement QR Codes for your business in four short hours.
Category: Internet Marketing, Marketing Events, Oregon Marketing Events, PDX Local Search Marketing, Portland Marketing Events, Search, Social Media, Social Media Marketing, Social Media Tools, TMMPDX, Web Analytics