Portland Marketing Events: TMMPDX’s Top Marketing Events May 2013

| April 23, 2013 | 0 Comments
Portland Marketing Events May 2013

Help your marketing strategy bloom with new ideas from this month’s educational seminars, conferences, and even a number of classes offered at PSU. Register for the 9th Annual eMarketing Summit with TMM’s promo code ‘TMMPDX89” and receive almost 20% off your ticket price. Attend ISITE’s panel discussion on Personas, Formic Media’s Digital Tools for Businesses, or PSU’s class on Leveraging Social Media for Recruitment.

Last but not least, you definitely do not want to miss this year’s SoMe Awards! Social media campaigns from small businesses to household named brands were submitted from across the U.S this year. Bring your dancing shoes and party with the TMM crew at the after party! TMMPDX is hosting the VIP LOUNGE housing free champs, snacks, private bartender and the BEST networking of the year. Simply register online prior to the event to get your VIP pass!

Here are TMMPDX.COM’s picks for the top May Portland Marketing Events

1) 9th Annual eMarketing Summit – Thursday, May 2nd, 9:00 am – 4:30 pm at the Oregon Convention Center: 777 NE Martin Luther King Jr Blvd, Portland, Oregon 97232. Register: $109 (Pay only $89 with code “TMMPDX89”)

The eMarketing Summit brings together marketers, business owners and internet professionals from throughout the Northwest.  Now in its ninth year, the eMarketing Summit  focuses on the strategies and concepts of eMarketing while demonstrating the latest tools and techniques used by the Northwest’s top companies.

Join us for a full day of dedicated eMarketing sessions, lunch included!

2013 eMarketing Summit Agenda & Speakers

2) 2013 SoMe Awards – Wednesday, May 16th from 5:00 pm – 7:00 pm at  The Fez: 316 SW 11th Ave. Portland, OR.  Register: $20

The SoMe Awards are back in 2013 for a 5th year! The SoMe Awards honors the best social media campaigns by marketing agencies, in-house teams and freelancers from across the U.S. After four wildly successful events we are back for another round!  In 2013, event goers can expect all the best from new categories, a great emcee to our industry leading judges.
The winners will be announced in a gala awards show celebration at the Fez Ballroom.We have quite the show planned, including special guests, signature drinks and awards night competitions.  This will be the talk of the industry for months to come.  Your ticket includes an after-party, directly following the awards show.

3) Webvisions –Sunday, May 19th to Friday, May 24th at Oregon Convention Center: 777 NE M L King Blvd. Portland, OR 97232. Register :  $300- $600.

WebVisions is a visionary web conference that explores the future of Web and mobile design, technology, user experience and business strategy. We’re changing the world, one byte at a time.

Entering its 13th year, the Portland event kicks off with studio tours, parties and networking events including workshops,  sessions, panels and keynotes. It’s Time for Dangerous Thinking WebVisions exposes designers, programmers and strategists to the new ideas and trends that are revolutionizing business and the world.

4) {Panel Discussion} Content Strategy Tools: The Persona –Thursday, May 9th 6:00 pm – 8:00 pm at ISITE Design: 2030 Northwest Pettygrove Street, Portland, OR. Register: FREE

We’re putting together a panel discussion about the Persona — how to create them, how they’re used used in content strategy (and other “________ Strategy” initiatives). We’ll hear from those who use personas to drive strategic planning and content creation. We’ll talk about how to create them.

Panelists will include a variety of content strategists, user experience gurus and marketing leaders, including:

Bryan Finke Global Marketing Strategist at Yesmail

Katherine Gray Content Strategist at Babcock & Jenkins

Ben Lloyd President & Owner of Amplify Interactive

Robin Stevens Principal & User Experience Consultant of Experience Lab, LLC

Isaac Szymanczyk Senior Communications Strategist at Nike

5) Choosing Digital Tools for Your Business– Wednesday, May 10th from Noon – 1pm at  Formic Media Inc.: 300 NE Failing St. Portland, OR 97212.  Register: FREE

Let’s take a look at the vast array of digital tools available from the 5,000′ level and make decisions about what works for your business and provides the best ROI (return on investment). Tari Donohue of Grace Studio will present a tactical strategy for choosing tools that: a) are applicable to your business, b) that you will actually invest in and c) that align with your ‘voice’ when it comes to speaking from and promoting your services in a digital realm. Worksheets are included, so bring a pen and your strategic mindset to make decisions about what tools you will adopt for your business. Presentation will be followed by a Q&A with Tari the Formic team.

The presentation will be an educational Lunch & Learn event from Noon to 1 p.m. at the Formic office. Food and beverages will be provided.

6) Engaging Customers and Community Through Social Technology – Thursday, March 7th from 6:00 pm at Hilton Portland and Executive Tower: 921 SW Sixth Avenue, Portland, OR. Register: $330

Social media has evolved from casual entertainment to a new world of socially driven tools that can support measurable change in our communities.

The term social technology encompasses all of the digital tools that make it possible for you to listen, support and engage your stakeholders. Examples of digital tools and their uses to better connect with your customers and community include:

Telling your organization’s story with video, ebooks and other multimedia tools

Using digital technology to build resident-to-resident relationships

Bridging the gap between local voices and local government

Crowdsourcing tools to raise money, awareness, ideas and participation for community projects

Using web-based customer response centers to allow residents to post problems and get them resolved

Using mobile applications to deliver nonprofit services

Building personal and professional networks to develop career connections and knowledge through LinkedIn, Twitter, and Facebook

7) Keeping your Assets and Relationships Safe – Thursday, May 21st at 5:30 pm – 8:00 pm at The Governor Hotel:  330 SE MLK Blvd. Suite 1B, Portland, OR 97214. Register: TBA

The life of an entrepreneur and employee alike is not easy, especially when it comes to finances.  Learn from this successful business owner, and fraud investigator, best practices for keeping your assets safe while also maintaining healthy employment relationships. Tiffany Couch, CPA/CFF, will entertain you (and maybe scare you) with stories of actual fraud cases, and teach you how not to let it happen to you.  Key takeaways will include:

Key Red Flags of Fraud
Common fraud schemes – and how to detect them
Internal Control Best Practices for the small to medium size business
As the founder of Acuity Group, a Portland metropolitan area forensic accounting firm, Tiffany specializes in fraud investigations, forensic accounting and complex litigation. Her firm is a three-time winner of the Business Growth Awards presented by the Vancouver Business Journal and Ms. Couch is a past honoree of the Business Journal’s “Accomplished & Under 40.”

8) PSU’s Leveraging Social Media for Recruitment – Saturday, May 18th from 8:00 am– 5:00 pm at  Portland State University (Market Square Building): 1825 SW Broadway Portland, OR 97201‎ . Register: $199

Course Description
Recruiting for the right candidate in a global economy can be challenging and time consuming. With the rapid proliferation of technology and the explosive growth of social media platforms such as LinkedIn, Facebook and Twitter, HR professionals and recruiters now have powerful tools and platforms to search for and acquire the most talented candidates.

What You Cover
Learn how to leverage today’s social media tools and modernize your recruiting strategies and tactics. We will address the significant changes in communication and how that impacts HR’s recruiting and retention activities, and discuss best practices around the following areas:
How to effectively manage the presentation of your brand and organization in social media
How to target and appeal to the right candidates
Paid vs. in-house recruiting efforts – what’s most effective and why

How You Benefit
In this couse you will learn:
How to leverage word of mouth and online reputation management
the most effective channels for your recruiting efforts

Notes
Electronic materials will be provided prior to the start date of the course.

9) Build Your Social Profile -  Tuesday May 7th 1:30 pm-4:00 pm at Portland State University: PSU University Place
310 SW Lincoln Street, Portland, OR 97201.
  Register: Free.

Janet Lee Johnson will lead this seminar on how to create your social profile, what it’s for and how to use for recruitment and job search

10)  Edelman Presents: Best Practices for Today’s Media Landscape – Wednesday, May 3rd from 5:00 pm– 7:00 pm at  Bridgeport Brewery: 1313 NW Marshall St. Portland, OR . Register: $20-$40

No matter the size, scale, or type of brand it is clear that the communications landscape has changed. While initiated by social media, the results of this change can be seen across all media including print, digital, advertising, and even long form publishing, such as books. At this session, Edelman experts from different communications fields – digital, public relations, and entertainment – will present key observations on the practicalities of this shifting landscape, and will talk through their experience executing modern communications across media for a broad range of clients.

Honorable Mentions – Other Portland Events

Responsive Design, Mobile SEO, and the Future of Search Marketing – Wednesday, May 8th from 5:15 pm at  The Living Room Theater: 341 SW 10th Ave, Portland, OR 97205. Register: Free

The modern web is multi-platform. Brands interested in providing site experiences that delight customers need to have sites that display flawlessly and are highly useful on desktops, phones, and tablets; experienced digital marketers know this, savvy users know this, and the web’s leading search engines know this. As we blaze through 2013, your mobile experience plays more and more into how your website performs in mobile search. Don’t be left behind and relegated to the bottom of the search results for your valuable keywords. Make sure that search engines rank your site where it belongs so your mobile audience can find you at the important stages of their journeys. In the first ever SwellPath Presents, our Senior SEO Analyst, Mike Arnesen, will teach why mobile SEO is more important than ever, dive into the different takes on mobile SEO, and outline how you can build a mobile experience that is nothing less than SEO perfection.

About Wendy Hwang


Wendy Hwang is an account executive at Formic Media where she helps businesses engage and grow their online community through social media, search engine optimization (SEO), and internet advertising. Wendy has a degree in marketing and communications and has a Digital Marketing Strategy Certificate from Portland State University. She is an associate editor for Thoroughly Modern Marketing (TMM) where she features local digital marketing events.

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Category: Marketing Events, Portland Marketing Events, tmmBosley, tmmCharlie, tmmJill, tmmKelly, TMMPDX, tmmSabrina

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Portland Marketing Events May 2013

Help your marketing strategy bloom with new ideas from this month’s educational seminars, conferences, and even a number of classes offered at PSU. Register for the 9th Annual eMarketing Summit with TMM’s promo code ‘TMMPDX89” and receive almost 20% off your ticket price. Attend ISITE’s panel discussion on Personas, Formic Media’s Digital Tools for Businesses, or PSU’s class on Leveraging Social Media for Recruitment.

Last but not least, you definitely do not want to miss this year’s SoMe Awards! Social media campaigns from small businesses to household named brands were submitted from across the U.S this year. Bring your dancing shoes and party with the TMM crew at the after party! TMMPDX is hosting the VIP LOUNGE housing free champs, snacks, private bartender and the BEST networking of the year. Simply register online prior to the event to get your VIP pass!

Here are TMMPDX.COM’s picks for the top May Portland Marketing Events

1) 9th Annual eMarketing Summit – Thursday, May 2nd, 9:00 am – 4:30 pm at the Oregon Convention Center: 777 NE Martin Luther King Jr Blvd, Portland, Oregon 97232. Register: $109 (Pay only $89 with code “TMMPDX89”)

The eMarketing Summit brings together marketers, business owners and internet professionals from throughout the Northwest.  Now in its ninth year, the eMarketing Summit  focuses on the strategies and concepts of eMarketing while demonstrating the latest tools and techniques used by the Northwest’s top companies.

Join us for a full day of dedicated eMarketing sessions, lunch included!

2013 eMarketing Summit Agenda & Speakers

2) 2013 SoMe Awards – Wednesday, May 16th from 5:00 pm – 7:00 pm at  The Fez: 316 SW 11th Ave. Portland, OR.  Register: $20

The SoMe Awards are back in 2013 for a 5th year! The SoMe Awards honors the best social media campaigns by marketing agencies, in-house teams and freelancers from across the U.S. After four wildly successful events we are back for another round!  In 2013, event goers can expect all the best from new categories, a great emcee to our industry leading judges.
The winners will be announced in a gala awards show celebration at the Fez Ballroom.We have quite the show planned, including special guests, signature drinks and awards night competitions.  This will be the talk of the industry for months to come.  Your ticket includes an after-party, directly following the awards show.

3) Webvisions –Sunday, May 19th to Friday, May 24th at Oregon Convention Center: 777 NE M L King Blvd. Portland, OR 97232. Register :  $300- $600.

WebVisions is a visionary web conference that explores the future of Web and mobile design, technology, user experience and business strategy. We’re changing the world, one byte at a time.

Entering its 13th year, the Portland event kicks off with studio tours, parties and networking events including workshops,  sessions, panels and keynotes. It’s Time for Dangerous Thinking WebVisions exposes designers, programmers and strategists to the new ideas and trends that are revolutionizing business and the world.

4) {Panel Discussion} Content Strategy Tools: The Persona –Thursday, May 9th 6:00 pm – 8:00 pm at ISITE Design: 2030 Northwest Pettygrove Street, Portland, OR. Register: FREE

We’re putting together a panel discussion about the Persona — how to create them, how they’re used used in content strategy (and other “________ Strategy” initiatives). We’ll hear from those who use personas to drive strategic planning and content creation. We’ll talk about how to create them.

Panelists will include a variety of content strategists, user experience gurus and marketing leaders, including:

Bryan Finke Global Marketing Strategist at Yesmail

Katherine Gray Content Strategist at Babcock & Jenkins

Ben Lloyd President & Owner of Amplify Interactive

Robin Stevens Principal & User Experience Consultant of Experience Lab, LLC

Isaac Szymanczyk Senior Communications Strategist at Nike

5) Choosing Digital Tools for Your Business– Wednesday, May 10th from Noon – 1pm at  Formic Media Inc.: 300 NE Failing St. Portland, OR 97212.  Register: FREE

Let’s take a look at the vast array of digital tools available from the 5,000′ level and make decisions about what works for your business and provides the best ROI (return on investment). Tari Donohue of Grace Studio will present a tactical strategy for choosing tools that: a) are applicable to your business, b) that you will actually invest in and c) that align with your ‘voice’ when it comes to speaking from and promoting your services in a digital realm. Worksheets are included, so bring a pen and your strategic mindset to make decisions about what tools you will adopt for your business. Presentation will be followed by a Q&A with Tari the Formic team.

The presentation will be an educational Lunch & Learn event from Noon to 1 p.m. at the Formic office. Food and beverages will be provided.

6) Engaging Customers and Community Through Social Technology – Thursday, March 7th from 6:00 pm at Hilton Portland and Executive Tower: 921 SW Sixth Avenue, Portland, OR. Register: $330

Social media has evolved from casual entertainment to a new world of socially driven tools that can support measurable change in our communities.

The term social technology encompasses all of the digital tools that make it possible for you to listen, support and engage your stakeholders. Examples of digital tools and their uses to better connect with your customers and community include:

Telling your organization’s story with video, ebooks and other multimedia tools

Using digital technology to build resident-to-resident relationships

Bridging the gap between local voices and local government

Crowdsourcing tools to raise money, awareness, ideas and participation for community projects

Using web-based customer response centers to allow residents to post problems and get them resolved

Using mobile applications to deliver nonprofit services

Building personal and professional networks to develop career connections and knowledge through LinkedIn, Twitter, and Facebook

7) Keeping your Assets and Relationships Safe – Thursday, May 21st at 5:30 pm – 8:00 pm at The Governor Hotel:  330 SE MLK Blvd. Suite 1B, Portland, OR 97214. Register: TBA

The life of an entrepreneur and employee alike is not easy, especially when it comes to finances.  Learn from this successful business owner, and fraud investigator, best practices for keeping your assets safe while also maintaining healthy employment relationships. Tiffany Couch, CPA/CFF, will entertain you (and maybe scare you) with stories of actual fraud cases, and teach you how not to let it happen to you.  Key takeaways will include:

Key Red Flags of Fraud
Common fraud schemes – and how to detect them
Internal Control Best Practices for the small to medium size business
As the founder of Acuity Group, a Portland metropolitan area forensic accounting firm, Tiffany specializes in fraud investigations, forensic accounting and complex litigation. Her firm is a three-time winner of the Business Growth Awards presented by the Vancouver Business Journal and Ms. Couch is a past honoree of the Business Journal’s “Accomplished & Under 40.”

8) PSU’s Leveraging Social Media for Recruitment – Saturday, May 18th from 8:00 am– 5:00 pm at  Portland State University (Market Square Building): 1825 SW Broadway Portland, OR 97201‎ . Register: $199

Course Description
Recruiting for the right candidate in a global economy can be challenging and time consuming. With the rapid proliferation of technology and the explosive growth of social media platforms such as LinkedIn, Facebook and Twitter, HR professionals and recruiters now have powerful tools and platforms to search for and acquire the most talented candidates.

What You Cover
Learn how to leverage today’s social media tools and modernize your recruiting strategies and tactics. We will address the significant changes in communication and how that impacts HR’s recruiting and retention activities, and discuss best practices around the following areas:
How to effectively manage the presentation of your brand and organization in social media
How to target and appeal to the right candidates
Paid vs. in-house recruiting efforts – what’s most effective and why

How You Benefit
In this couse you will learn:
How to leverage word of mouth and online reputation management
the most effective channels for your recruiting efforts

Notes
Electronic materials will be provided prior to the start date of the course.

9) Build Your Social Profile -  Tuesday May 7th 1:30 pm-4:00 pm at Portland State University: PSU University Place
310 SW Lincoln Street, Portland, OR 97201.
  Register: Free.

Janet Lee Johnson will lead this seminar on how to create your social profile, what it’s for and how to use for recruitment and job search

10)  Edelman Presents: Best Practices for Today’s Media Landscape – Wednesday, May 3rd from 5:00 pm– 7:00 pm at  Bridgeport Brewery: 1313 NW Marshall St. Portland, OR . Register: $20-$40

No matter the size, scale, or type of brand it is clear that the communications landscape has changed. While initiated by social media, the results of this change can be seen across all media including print, digital, advertising, and even long form publishing, such as books. At this session, Edelman experts from different communications fields – digital, public relations, and entertainment – will present key observations on the practicalities of this shifting landscape, and will talk through their experience executing modern communications across media for a broad range of clients.

Honorable Mentions – Other Portland Events

Responsive Design, Mobile SEO, and the Future of Search Marketing – Wednesday, May 8th from 5:15 pm at  The Living Room Theater: 341 SW 10th Ave, Portland, OR 97205. Register: Free

The modern web is multi-platform. Brands interested in providing site experiences that delight customers need to have sites that display flawlessly and are highly useful on desktops, phones, and tablets; experienced digital marketers know this, savvy users know this, and the web’s leading search engines know this. As we blaze through 2013, your mobile experience plays more and more into how your website performs in mobile search. Don’t be left behind and relegated to the bottom of the search results for your valuable keywords. Make sure that search engines rank your site where it belongs so your mobile audience can find you at the important stages of their journeys. In the first ever SwellPath Presents, our Senior SEO Analyst, Mike Arnesen, will teach why mobile SEO is more important than ever, dive into the different takes on mobile SEO, and outline how you can build a mobile experience that is nothing less than SEO perfection.

About Wendy Hwang


Wendy Hwang is an account executive at Formic Media where she helps businesses engage and grow their online community through social media, search engine optimization (SEO), and internet advertising. Wendy has a degree in marketing and communications and has a Digital Marketing Strategy Certificate from Portland State University. She is an associate editor for Thoroughly Modern Marketing (TMM) where she features local digital marketing events.