November is upon us and it’s a perfect time to grab your rain boots and take a walk, settle in with a cup of tea and a good book or cook up a hearty stew. There are also a lot of great marketing events! If you are interested in creating amazing online experiences for users, make sure you attend the Love at First Website event and use code TMMPDX for 30% off! Looking to revamp your own business? Take a look at the basic search engine optimization workshop, brand essentials seminar or workshop for solopreneurs.
Here are TMMPDX.COM’s picks for the top Portland Marketing Events:
We’re excited to bring this unique event to Portland, Oregon for a seventh straight year. This one of a kind half-day event will share stories from brands that go to extreme lengths to deliver delight. The event will focus on real stories from organizations that have built remarkable online experiences that delight and WOW. Attendees will hear first-hand stories of how to build a culture of delight that differentiates the brand and user experience. Come hear from: Lou Rosenfeld of Rosenfeld Media, Samantha Starmer of REI, Nick Finck of Übermind, Bill DeRouchey of BankSimple, Jason Grigsby of Cloud Four, Barbara Holmes of ISITE Design and Chad Jennings of Blurb.
Attending or planning to follow on #LovePDX? Connect and chat it up with other attendees before, during, and after the event.
3) The Innovation of Age: Grady Britton and Bob’s Red Mill, Tuesday, November 8th, 11:30 am – 1:00 pm, Brideport Brewing, 1313 NW Marshall Street, Portland, OR 97209. Register: $20 Student or Board Member, $30 member / $40 non-member by November 4th or $35 member / $55 non-member after November 4th. $240 for a reserved table for 8.
For the gluten free and gluten lovers alike, Bob’s Red Mill flours and grains are an important part in the lives of many. Without the right message and positioning, however, Bob’s would not be the household name that it is today. And without Bob’s in our kitchens, who can say what our lives would be like? Enter Grady Britton to banish the thought. In order to not only keep an established brand going, but to also make it a market innovator, that brand needs to be nimble in its adaptation to the tides of marketplace change.
For an introspective presentation of an established brand being innovative in a constantly changing marketplace, join us as we present Matt Cox and Cassidy Stockton from Bob’s Red Mill and Dayn Wilberding of Grady Britton.
4) November Power Breakfast with Dave’s Killer Bread, Thursday, November 10, 7:30 am - 9:00 am, Governor Hotel, 614 SW 11th Ave, Portland, OR 97204. Register: $40 or $350 for table of 8. (Price increases and no refunds within 1 week of event.)
Dave and Glenn Dahl grew up working in their parents’ Portland bakery, Nature’s Storehouse, later known as NatureBake. At age 22, Glenn became the General Manager and bought the company in 1988. In 2005, after many years of turmoil and time in prison, Dave returned to the business. Soon after, Glenn’s son, Shobi graduated from Willamette University and decided to also carry on the Dahl’s baking tradition. Glenn approached Dave and Shobi about starting a new more “hip” bread line and Dave’s Killer Bread was born in the summer of 2005. The brand has had phenomenal growth in the Northwestern United States and has helped grow the business from 30 employees to 200 (about 30% of whom, like Dave, are ex-felons).
Don’t miss this exciting conversation about fast growing businesses, community, and redemption with Chairman, Glenn Dahl, CEO, Shobi Dahl and the man who puts the Dave in Dave’s Killer Bread, President Dave Dahl.
For more info, contact Jan Schierbaum at 503-219.3423 or firstname.lastname@example.org
5) Marketing that Matters: Brand Planning Essentials for Growing Businesses, Monday, November 14, 6:00 pm – 8:00 pm, Mercy Corps Northwest, 43 SW Naito Parkway, Portland, OR. Register: Admission is $20 in advance and $25 at the door.
Whether you are launching a new business or repositioning a product or service offering, knowing your audience, identity and brand voice is key to succeeding in today’s marketplace. Before you begin the marketing process, do you know who you are – and aren’t? Join Branding & Marketing coach & consultant Jen Barth, founder of Big Small Brands, and Designer/Communications Strategist Heather Barta, co-founder of CircleTriangleSquare, for an interactive workshop which will cover:
• Brand Planning Basics & Beyond: Learn key branding terms, tips, and tools to help you define, optimize, and grow your brand
• Brand Identity Essentials: Tips on creating and evolving your creative identity
• Your Brand Story: Finding your unique brand voice and using the power of personal branding to tell your brand story across multiple audience segments
• Your 2011 Brand Blueprint: Cut through the clutter of marketing planning with a simple, one-page template that will help you create a marketing strategy that supports your specific brand platform
About the Presenters
Jen Barth is founder of Big Small Brands, a small business branding and marketing consultancy. With over 15 years of experience in branding, marketing, and sales in the corporate, nonprofit and agency sectors, Jen’s expertise includes brand strategy, market research, web content & design, & social media marketing. Her client work has included B2B services, consumer goods, entertainment, education, health & wellness, nonprofit, retail, and technology sectors.
Heather Barta is co-founder of the graphic design firm CircleTriangle Square where she brings insight and solutions-based thinking to create successful visual solutions for every project. Over the past 17 years she has helped clients both large and small gain brand recognition, greater community-based awareness, and higher events attendance through her strategic development and design process. You can see her branding work around town for some of the city’s best know restaurants, wineries, and non-profit organizations. Away from her studio, Heather can be spotted sampling fare from her favorite local restaurants where she is either buttering up one of the chefs for a recipe, or planning her next travel adventure.
6) Back to Basics & SEO 101, Tuesday November 8, 4:30 – 6:30 pm, Hotel deLuxe, 729 SW 15th Ave, Portland, OR 97205. Register: $20 Student or Non Profit, $20 member / $33 non-member early bird by November 4th, $28 member / $43 non-member after November 4th. $55 at the door.
The November 2011 meeting of SEMpdx is going back to basics, and we have three local search marketing professionals to cover the topics, and answer any and all questions. We’ll have an hour long presentation and Q&A, then another half hour of networking. Hope to see you there!
Hallie Janssen - Anvil Media: Hallie has led the Anvil team since 2003 and has worked with Anvil President, Kent Lewis, since starting her career in Online Marketing in 1998. She currently oversees the Anvil account team, manages all services, and helps to direct high level strategy. She also supports Lewis in new business activities and partnership development as well as agency marketing efforts. She is also the current president of SEMpdx.
Kent Schnepp - Ethology: In addition to driving business development strategies, Kent continuously focuses on enhancing the quality of our client relationships, and on continuously exceeding the success metrics of all client engagements. With a decade of Internet marketing experience, his extensive design, development, and optimization knowledge has made him a recognized expert in our space.
Michael Cottham - Independent SEO Consultant: Michael has been in internet marketing over 10 years, as a co-founder of TheBigDay.com, a honeymoon registry and travel company. These days he is an independent consultant, as well as Associate at SEOmoz, answering questions from PRO members in their Q&A forum, and contributing articles to the SEOmoz main blog fairly regularly. Michael is als oan active boad member of SEMpdx.
7) Get Socially Savvy: Social Media Essentials for Small Businesses, Thursday, November 3, 11:30 am – 1:30 pm, The Dennison Capen Group/ RE-MAX Equity Group, Inc., 237 NE Broadway St., Suite 100, Portland, OR 97232. Register: $20 Non Profit, $30 General Admission. Use discount code: ”BOOKSMAKEITBETTER” and bring 3 (or more) gently used or new children’s books and get 50% off.
Join us for an interactive session hosted by Big Small Brands and Lee Barth New Media Consulting, designed to give you tips and tools to help you jump start your growth and solidify your social media strategies. Whether you’re a new media newbie or looking to take your hashtags to higher heights, bring your laptop and your social media questions to this interactive session. We will cover:
• Social Media Basics & Beyond: Understanding key social media outlets, emerging trends and new tools and communities to consider in your social media plans
• Crafting Your Social Media Strategy: Developing and implementing a social media strategy that supports your specific brand voice and vision, and your business realities, and identifying which make sense (and which don’t) for you now, and in the future.
• 6 Questions to Ask: What you need to consider before diving into specific social media outlets, and tips for optimizing your presence once you do
• Insider Tips and Tricks: Real-world Examples, best practices, & lessons learned from marketing on Facebook, Twitter, Linked In, Blogging, and more.
Spaces are limited; Register today to reserve your spot!
8) PRSA Portland Metro Annual Meeting/Holiday Kick-Off! , Thursday, November 17th, 6:00 pm – 8:00 pm, Avalon Hotel & Spa, 4650 SW Macadam Ave, Portland OR 97239. Register: Free to members
This is a fun (and free to members!) event where we celebrate our members, recognize the current board of directors, and vote on the 2012 board. We’re in a new location this year, the beautiful Avalon Hotel right next to the Willamette River. As a thank you to our members, we’ll pick up the first drink and appetizers as we unofficially kick-off the holiday season. There is no charge, but Please Register In Advance so we can accomodate everyone!
9) Write it Rich! “How to Resonate with an Invisible Audience”, Wednesday, November 2nd, 6:00 pm – 7:00 pm, Mercy Corps Northwest, 43 SW Naito Parkway, Portland, OR. Register: Admission is $20 in advance and $25 at the door.
Find out how to connect with users of the internet — how you can “talk to” people you’ve never met before in a way that builds your credibility and begins the sales process.
• How to create your personal on-line brand.
• “Spin” your special business story – after all, marketing is about you.
• Ingredients for powerful online words.
• Q&A strongly encouraged.
• Length: 60 minutes. Handout provided.
About the Presenter
Susan Rich writes and edits, then writes some more. She has published more than 2,000 articles, that’s about 1 million words in print. As the owner of RichWriting she is the invisible voice behind website copy, ghost blogs, media scripts, and sales letters. An author and public speaker, Susan is also creator of the Write it Rich! series: That’s where she teaches small business owners how to write copy that snags attention and drives action.
10) Leaving Procrastination Station A Breakthrough Workshop for Solopreneurs, Saturday, November 12th, 8:30 am – 2:30 pm, Mercy Corps Northwest, 43 SW Naito Parkway, Portland, OR. Register: $75, Group of three $180
Leaving Procrastination Station is a 1-day workshop that gives you the opportunity to access a combination of 1-on-1 consultations, resources and presentations on: Visual Branding & Web, Focus & Basic Message, Social Media & SEO and Charging What You’re Worth. Brought to you by Stationmasters Vicki Lind and Barbara Saunders and hosted by Mercy Corps Northwest. Bring us a specific business challenge and you’ll leave with a solution. The event contains two tracks:
Track 1: You’ve been in business for less than 1 year.
• Focus your niche and target audience
• Visual branding and Basic Web
• Writing Linked-In and other online profiles
Track 2: Established businesses
• Web design to lead generation (SEO)
• Charging what you are worth
You will meet with a consultant who will make specific recommendations to remove your most critical road block. You will leave with an individualized action plan, an accountability plan, and a resource list.
What to Bring:
• a laptop if you have one
• an identified roadblock
• Ideally, bring specific question or material to be review.