Portland Marketing Events: TMMPDX’s Top Marketing Events September 2012

| August 22, 2012 | 0 Comments

September means transitioning back into our normal routines as vacations end, schools return to session, and conferences kick back into gear. Whether you’re job searching, looking for Content, Strategy, Social Media, PPC, or networking there’s an event this month for you. If you’re starting up or wanting to re-start your business don’t miss SOBcon where you’ll learn tools, strategies, and hear from experts. Interested in content marketing? Check out Building a Business Case for Content Initiatives. Bring your mobile marketing questions to the Q&A panel at Portland State’s Quarterly Digital Marketing Breakfast and if you’re looking for insights on digital advertising check out the Social Advertising for Small Business or Pay Per Click Marketing Tactics sessions.

Here are TMMPDX.COM’s picks for the top September Portland Marketing Events

1) SOBcon Friday, September 28th  to Sunday, September  30th from 8am – 7pm at Urban Studio: 935 NW Davis St. Portland, OR 97209 Register: $695

Join us for SOBCon NW 2012 in Portland, one of the best learning forums for startups, small businesses and aspiring entrepreneurs in the US.

The theme this year is Starting Up Strategically, and the 2 & 1/2 day event will include:

  • 6 highly interactive and innovative Mastermind Models that will address the key elements to startup success
  • 2 interviews with startup & small business influencers
  • 2 panel discussions with the entrepreneurs and investors that are leading the way
  • “Give Back Sunday”, where we help non-profits with our know-how and insight
  • Full breakfast and lunch on Friday and Saturday, full breakfast on Sunday

Each presentation, model, and mastermind session will change the way you see yourself and your business. The interactive sessions will keep you in the room.

Attendance will be limited to 100, so sign up early

Also, don’t miss our great $159 per night rate at the Governor Hotel - go tohttp://www.governorhotel.com, click on reservations, then click “Groups”, and then enter the code 10010601833

You are invited to the SOBCon NW Kick-off Party!  The Social Media Club, Citrix and SOBCon NW invite Portland’s entrepreneurs, marketers and business people for an epic night of networking, socializing and learning. Come to Union Pine and connect with local and national thought leaders and strategists.  The program will include a focus on utilizing social media to leverage successful business strategy. Get your ticket which includes a key-note speaker, beer or wine, and light appetizers.

2) Building a Business Case for Content Initiatives, Thursday, September 20th at 11:30am – 1:30pm at Blagen Block Building (Thetus Corporation): 34 NW 1st Ave. 3rd floor, Portland, OR 97209  Register: FREE

Do you think it’s obvious that investing in content development/ management now will save your company money in the long run?

Are you frustrated when management doesn’t instantly agree?

Building a business case for resources can be challenging, especially if you have few (if any) credible industry metrics to quote. Join us September 20 as Jack Molisani shares case studies, metrics, and hard-won lessons learned about how to build a business case to fund content initiatives.

About the Speaker

Jack Molisani is the president of ProSpring Technical Staffing, an employment agency specializing in engineers and technical writers: http://prospringstaffing.com. Jack is also the Executive Director of The LavaCon Conference on Digital Media and Content Strategies. The 10th Anniversary LavaCon will be held October 6–9, 2012, here in Portland: http://lavacon.org/

Giveaways

Jack will raffle two free entrances to LavaCon at the end of the presentation. To be considered for this raffle, do these two things:

  • Mention on the LavaCon Facebook page which sessions you most want to attend, or mention LavaCon on Twitter.
  • Include @LavaCon and #CSPDX in all posts so Jack can identify group members.

The more you post between now and the Meetup, the better your chances of winning!

Bring Your Own Brown Bag

We’ll have plenty of tables. Feel free to bring a lunch.

Free Admittance

There’s no charge to attend–but you do need to sign up.

Limited Seating

Attendance is limited to 80. Reserve your seat today.

3) Portland Digital eXperience Thursday, September 6th to Saturday, September 8th from 10am-5:30pm at Blagen Block Building (Thetus Corporation): 34 NW 1st Ave, 3rd floor, Portland OR 97209 Register: $225-$350

This year MFNW has decided to extend its format to include an event focused on technology, startups, and digital creativity called PDX.  The event, held September 6-8, will focus on individuals who exemplify an “attention to detail, creativity, and the craft of building compelling experiences.” Among the confirmed speakers are:

Aaron Draplin, Draplin Design Co.
Andrew McLaughlin, Tumblr
Evan Doll, Flipboard
James Keller, Walmart Labs
Lindsay Jo Holmes, MapleXO
Joe Mansfield, Grove
Ken Tomita, Grove
Peter Szabo, Shazam
Jason Lacarrubba, Spotify
Josh Friedman, Rumblefish
Chris Teso, Chirpify
Josh Reich, Simple
Brent Hieggelke, Urban Airship
Ricky Engelberg, Nike
Mark Leavitt, MD, PhD
Larry Crane, Jackpot Recording Studios
Maggie Vail, CASH Music
Jared Mees, Tender Loving Empire
Christopher Kirkley, Sahel Sounds
Kristina Gorriaran, Sprig Health
Kate Ertmann, ADi
Robert Lewis, Fashion Buddha
Nathan Altman, uFlavor
Rob Ducey, LAIKA

4) Portland State Quarterly Digital Marketing Breakfast  Wednesday, September 18th from 7am-9am at Portland State University Recreation Center: 1800 SW. 6th Ave. Portland, OR 97201  Register: Free

In 2011 shopping on mobile became the norm. The latest Pew Internet and American Life Project research (2012) shows 88 percent of American adults have a cell phone, and among cell phone owners, 53 percent use a smartphone. By 2014, mobile internet should take over desktop internet usage. Do you understand what designing for mobile means and what your customers are expecting? Mobile is a service to inject your business value into your customers’ hands in their moments of need.

Come to Portland State’s Professional Development Center’s September Digital Marketing Breakfast on September 18th to hear a panel of experts present useful insights and new approaches in digital marketing strategies and tactics. The presentations are followed by a panel Q&A.

5) Social Advertising for Small Business Wednesday, September 12th from Noon – 1pm at Formic Media Inc.: 300 NE Failing St. Portland, OR 97212.  Register: FREE

Social media has grown and evolved tremendously over the past few years. Facebook is reporting over 900 million users, Twitter has said there are 250 million tweets per day, which breaks down to roughly 2,900 per second. With that growth, social advertising on social media sites has gained wide spread popularity and usage, allowing advertisers to tap into the social and interest graphs of consumers when delivering ads. Facebook as an example enables advertisers to reach more than 900 million people with ads that are relevant, engaging and have social context. So, as a business, how are you taking advantage of social advertising tactics to help extend your brand, build engagement and generate ROI? Attend Formic Media’s Free Seminar Series to learn how social advertising on Facebook, Twitter and other social media platforms can help elevate your small business online.

Our Social Advertising seminar will be an educational Lunch & Learn event from Noon to 1 p.m. at the Formic office.

Food and beverages will be provided. Register now to save your seat!

6) Pay Per Click Marketing Tactics: Improve your Online Advertising ROI Monday, September 10th from 6pm-8pm at MercyCorps Northwest: 43 SW Naito Parkway, Portland, OR 97204 Register: $20

To generate targeted leads, sales and awareness, many small businesses are utilizing pay-per-click (PPC) advertising. These ads generally appear in search result pages, websites in the google display network, and social networking sites.

PPC advertising can be very cost-effective when managed properly, due to the ability to target keywords, specific geo-locations, messaging and landing pages. Beyond basics, there are many advanced tactics that can help small business owners elevate the performance of their campaigns above competitors. This seminar will focus on PPC advertising tactics suck as PPC campaign research, planning, implementation and account management.

Anna Hutson of Formic Media will discuss how small business owners can implement tactics such as ad extensions, display advertising, remarketing, mobile advertising and local advertising. You will leave this seminar with additional insight and actionable takeaways for taking your campaigns to the next level.

About the Presenter

Anna Hutson has been with Formic Media since the company’s inception, driving the strategy and execution of search engine optimization (SEO), pay-per-click (PPC) and social media marketing initiatives for clients such as Barre3, Beaverton Toyota, Continental Van Lines, and Prometheus Real Estate Group, and Teva. Leveraging her attention to detail and desire to provide top-notch client service, Hutson is responsible for the overall growth, strategy and retention of client accounts, the evolution and development of services, and internal marketing to help drive company growth.

7)  AMA Luncheon: The Power of Convergence Marketing Tuesday, September 18th from 11:30am – 1:00pm at Bridgeport Brewery: 1313 NW Marshall, Portland, OR 97209. Register: $20-$40

The convergence of brand and direct marketing has the power to drive profits in a down economy. Times are tough. The economy is still a mess and we’re all feeling the pain. As always, marketing is first to get hit. Budgets have been slashed, teams reduced, and you’re still expected to drive sales and deliver brilliant ROI.

If only there were a new toolbox to deliver accountability and profits using less budget with reduced business risk, from both offline and online media.

Relax. Combining the core disciplines of brand and direct will give you the power needed to drive profits. Rosen’s Convergence method fuses business school analytics, creative marketing and advertising, and the aesthetics of design and function, into a fully integrated approach that drives profits. The beauty is that it works for all media including the emerging social platforms.

Learn a proven method steeped in practical application to:

  • Deliver consistent, persuasive, relevant messages at the right time
    using the right medium, using the Rosen Velocity Scale™.
  • Build brand and demand with the same communication vehicle across
    all media fast and efficiently.
  • Speak to each individual’s needs in the sales cycle, with proof
    you’ve reached them.
  • Develop an unstoppable dynamic financial model across both online
    and offline media based on the expected value of the customer.

About the Speaker

Richard Rosen is a world-renowned marketing expert. He is the originator and chief architect of Convergence Marketing & Advertising – a fusion of business school analytics, creative marketing and advertising. Richard is the author of Convergence Marketing: Combining Brand and Direct for Unprecedented Profits, and has an impressive client roster that includes Dell, 3M, BlueCross BlueShield and PGE.

8)  SEO and Social Media Meetup Thursday, September 27th from 6pm-8pm at Bagdad Theater & Pub: 3702 SE Hawthorne Boulevard, Portland OR 27214. Register: FREE

Want to meet industry professionals?
Looking for some ideas to further your Internet marketing strategy?

Then you’ve come to the right place. This monthly event is typically held on the fourth Thursday of every month and we start with an icebreaker topic and then move in to an open discussion that includes lots of Q&A. We have an Internet connection, a computer and a projector, so not only do we discuss, we can actually look at examples as we talk about strategies and tactics.

Thursday’s agenda is as follows:

6:00 – 6:30 Meet and Mingle
6:30 – 7:00 Discussion
7:00 – 7:30 Idea Sharing among the attendees
7:30 – 8:00 More Networking

Please come join us and mingle with industry professionals and people interested in Internet marketing.

9) Structured Data & Schema Tuesday, September 11th from 4:30pm-6:30pm at Hotel DeLuxe: 729 SW 15th Ave, Portland OR 97205. Register: $20-$25

Structured Data & Schema.org – A Guide to the Basics

There’s a new web of structured data that is increasingly being used by the search engines and social media networks.

Find out how you can tap into structured data and Schema.org to express facts about your site and business. You may even score some of the valuable ‘rich snippets’ that Google and Bing are showing more frequently.

About the Speaker

Matthew Brown is a veteran digital strategist who has designed and implemented search marketing and audience development campaigns for dozens of companies, from Fortune 500 publishers and large e-commerce companies to emerging startups.

Prior to launching AudienceWise, Matthew was Director of Search Strategy for the New York Times Company from 2005-2010. His area of focus was driving the research and technology side of the search marketing effort for the Times, the Boston Globe (Boston.com) and the International Herald Tribune. Since joining the NYTco, his team helped exponentially grow search traffic to the newspaper’s websites.

Matthew also co-founded Define Search Strategies in 2005 as a consulting branch of the New York Times Company, designed to work with larger publishers to build comprehensive SEO programs integrated into the daily workflow. At Define, Matthew designed and implemented comprehensive search marketing campaigns for businesses large and small, including ToysRus, Time Inc, NHL.com, TVGuide.com, Hearst Digital Magazines, Lime.com, National Geographic, Oprah.com, PC Magazine, Canadian Broadcasting Corporation, and Reader’s Digest.

10) A Brand New You: Five Strategies to Amplify Your Personal Brand Wednesday, September 12th from 11:30am-1pm at The Benson Hotel: 309 SW Broadway, Portland, OR 97205 Register: $20-$35

What do you have in common with the likes of Coca-Cola, Tiffany and Apple? If you’re smart, you manage your personal brand as carefully as they manage theirs, and you create value and opportunities for yourself in the process. On Wednesday, September 12, Betsy Henning, CEO of AHA! — a marketing communications firm whose client list includes Hewlett-Packard, PricewaterhouseCoopers, NBC Universal and Charles Schwab – will share how to apply the same strategic thinking as the top brands in the world at the first of this year’s series of IABC professional development events.

“’Branding’ is one of those business terms that has been so over-used that it risks getting lost,” said Henning. “People often think ‘branding’ refers merely to the logo. While visual identity is one component of a brand, other elements of branding used by corporations – credibility, differentiation, consistency, quality and many more – can be employed successfully by business professionals. Doing so can alter the course of one’s career and can open doors to opportunities you never dreamed possible.”

“We’re so excited to open our professional development series this fall with speaker Betsy Henning,” said KJ McAllister, newly elected president of the local chapter of IABC. “Her presentation at the 2010 Portland Communicators Conference was standing room only.” McAllister recommends attendees register early, as seating is limited.

About the Speaker

Betsy Henning is CEO and co-founder of marketing communications firm AHA! in Vancouver, Wash. She is a communications strategist with a focus on building strong businesses through excellent brand experiences, and she consults with clients from high-tech giants to startups on strategic communications, integrated messaging, and brand voice, tone and manner.

 

Honorable Mention Events

What’s Your Emotional Intelligence IQ? Learn How to Apply EQ to Survive and Thrive! Tuesday, September 18th from 5:30pm-8:30pm at The Governor Hotel: 614 Southwest 11th Ave, Portland, OR 97205 Register: $30-$45

Emotional intelligence is now widely accepted as one of the keys to personal effectiveness. By using the whole mind, we can tap into greater productivity, creativity and satisfaction at work and in our personal lives.  The ability to understand how emotional intelligence (EQ) creates the engagement necessary to survive and thrive can greatly influence our level of success.

Join Valerie Pease and PDXfX on September 18th to learn key emotional intelligence tools that will enable you to survive and thrive. You’ll walk away being able to:

• Identify the role of emotions in everyday life • Clarify what emotional intelligence is and what it isn’t • Identify the counterproductive impacts of emotional noise on work performance and wellness • Understand how employee engagement impacts organizational productivity and profitability • Learn and implement Valerie’s  tool to apply emotional intelligence and develop engagement skills

Our PDXfX networking events fill up fast so reserve your place online today!

pdxMindShare: How to Successfully Navigate and Reinvigorate Your Job Search Wednesday, September 19th from 4:30pm– 6:30pm at  On Deck Sports Bar: 910 NW 14th Ave, Portland, OR 27209. Register: FREE

Barbara Barde, Founder and Owner of Barde Career Solutions, will walk us through her tips and experience on how to successfully navigate and reinvigorate your job search. Join us at On Deck Sports Bar (910 NW 14th Avenue, pdx 97209) for our September workshop at 4:30 p.m., followed immediately by our September networking event, also at On Deck.

Hope to see you there!

Lessons Learned from a Serial Entrepreneur Monday, September 17th from 6pm-9pm at MercyCorps Northwest: 43 SW Naito Parkway, Portland, OR 97204 Register: $20

Have an idea for a new business and are not sure how to make it real? Have you been struggling to get from a sole proprietor consultancy to an established business with employees? Tired of working in the business instead of on the business? If you are an entrepreneur in the first 5 years of building a business, this seminar is for you. Kent Lewis, President and Founder of Anvil Media and Formic Media will help host an entertainign, informative and engaging workshop focusing on best practices through real-world experiences at the 20+ organizations at  which he’s worked, co-founded, founded or acted as board advisor. His insights are conceptually organized yet actionable, as illustrated with specific anecdotes and reference articles and research.In his workshop, Lewis will cover fundamental success factors for starting and growing a business, from idea through hiring employees and mentorship. Lewis has been named Portland Business Journal Top 40 under 40 and Anvil has been recognized as Top 100 Fastest Growing Companies 5 consecutive years. He is also an adjunct professor at Portland State University, member of Enterpreneurs’ Organization and sits on the board of half a dozen local startups.

About the Presenter

With a backgground in integrated marketing, Lewis left a public relations agency in 1996 to start his search engine marketing career. Since then, he has focused on helping clients solve business problems via the Internet. Lewis founded digital marketing agency Anvil Media, Inc. in 2000, to help clients grow their businesses via search and social marketing. In 2008, he created Formic Media, a sister company to Anvil, specializing in digital marketing and website development for small business. Lewis has worked at a variety of full-service agencies and was also Director of Marketing and Business Development at GoodGuys.com. He is Co-founder and Past President of emarketing agency, eROI, as well as SEMpdx, and SEM professional trade association.

 

For a list of Top National Marketing Events, visit our sister publication www.ThoroughlyModernMarketing.com.

About Wendy Hwang


Wendy Hwang is an account executive at Formic Media where she helps businesses engage and grow their online community through social media, search engine optimization (SEO), and internet advertising. Wendy has a degree in marketing and communications and has a Digital Marketing Strategy Certificate from Portland State University. She is an associate editor for Thoroughly Modern Marketing (TMM) where she features local digital marketing events.

Category: Content Marketing, Facebook, Internet Marketing, Marketing Events, PDX Local Search Marketing, Portland Marketing Events, PPC Advertising, Search, TMMPDX

Wendy Hwang Content MarketingFacebookInternet MarketingMarketing EventsPDX Local Search MarketingPortland Marketing EventsPPC AdvertisingSearchTMMPDX

September means transitioning back into our normal routines as vacations end, schools return to session, and conferences kick back into gear. Whether you’re job searching, looking for Content, Strategy, Social Media, PPC, or networking there’s an event this month for you. If you’re starting up or wanting to re-start your business don’t miss SOBcon where you’ll learn tools, strategies, and hear from experts. Interested in content marketing? Check out Building a Business Case for Content Initiatives. Bring your mobile marketing questions to the Q&A panel at Portland State’s Quarterly Digital Marketing Breakfast and if you’re looking for insights on digital advertising check out the Social Advertising for Small Business or Pay Per Click Marketing Tactics sessions.

Here are TMMPDX.COM’s picks for the top September Portland Marketing Events

1) SOBcon Friday, September 28th  to Sunday, September  30th from 8am – 7pm at Urban Studio: 935 NW Davis St. Portland, OR 97209 Register: $695

Join us for SOBCon NW 2012 in Portland, one of the best learning forums for startups, small businesses and aspiring entrepreneurs in the US.

The theme this year is Starting Up Strategically, and the 2 & 1/2 day event will include:

  • 6 highly interactive and innovative Mastermind Models that will address the key elements to startup success
  • 2 interviews with startup & small business influencers
  • 2 panel discussions with the entrepreneurs and investors that are leading the way
  • “Give Back Sunday”, where we help non-profits with our know-how and insight
  • Full breakfast and lunch on Friday and Saturday, full breakfast on Sunday

Each presentation, model, and mastermind session will change the way you see yourself and your business. The interactive sessions will keep you in the room.

Attendance will be limited to 100, so sign up early

Also, don’t miss our great $159 per night rate at the Governor Hotel - go tohttp://www.governorhotel.com, click on reservations, then click “Groups”, and then enter the code 10010601833

You are invited to the SOBCon NW Kick-off Party!  The Social Media Club, Citrix and SOBCon NW invite Portland’s entrepreneurs, marketers and business people for an epic night of networking, socializing and learning. Come to Union Pine and connect with local and national thought leaders and strategists.  The program will include a focus on utilizing social media to leverage successful business strategy. Get your ticket which includes a key-note speaker, beer or wine, and light appetizers.

2) Building a Business Case for Content Initiatives, Thursday, September 20th at 11:30am – 1:30pm at Blagen Block Building (Thetus Corporation): 34 NW 1st Ave. 3rd floor, Portland, OR 97209  Register: FREE

Do you think it’s obvious that investing in content development/ management now will save your company money in the long run?

Are you frustrated when management doesn’t instantly agree?

Building a business case for resources can be challenging, especially if you have few (if any) credible industry metrics to quote. Join us September 20 as Jack Molisani shares case studies, metrics, and hard-won lessons learned about how to build a business case to fund content initiatives.

About the Speaker

Jack Molisani is the president of ProSpring Technical Staffing, an employment agency specializing in engineers and technical writers: http://prospringstaffing.com. Jack is also the Executive Director of The LavaCon Conference on Digital Media and Content Strategies. The 10th Anniversary LavaCon will be held October 6–9, 2012, here in Portland: http://lavacon.org/

Giveaways

Jack will raffle two free entrances to LavaCon at the end of the presentation. To be considered for this raffle, do these two things:

  • Mention on the LavaCon Facebook page which sessions you most want to attend, or mention LavaCon on Twitter.
  • Include @LavaCon and #CSPDX in all posts so Jack can identify group members.

The more you post between now and the Meetup, the better your chances of winning!

Bring Your Own Brown Bag

We’ll have plenty of tables. Feel free to bring a lunch.

Free Admittance

There’s no charge to attend–but you do need to sign up.

Limited Seating

Attendance is limited to 80. Reserve your seat today.

3) Portland Digital eXperience Thursday, September 6th to Saturday, September 8th from 10am-5:30pm at Blagen Block Building (Thetus Corporation): 34 NW 1st Ave, 3rd floor, Portland OR 97209 Register: $225-$350

This year MFNW has decided to extend its format to include an event focused on technology, startups, and digital creativity called PDX.  The event, held September 6-8, will focus on individuals who exemplify an “attention to detail, creativity, and the craft of building compelling experiences.” Among the confirmed speakers are:

Aaron Draplin, Draplin Design Co.
Andrew McLaughlin, Tumblr
Evan Doll, Flipboard
James Keller, Walmart Labs
Lindsay Jo Holmes, MapleXO
Joe Mansfield, Grove
Ken Tomita, Grove
Peter Szabo, Shazam
Jason Lacarrubba, Spotify
Josh Friedman, Rumblefish
Chris Teso, Chirpify
Josh Reich, Simple
Brent Hieggelke, Urban Airship
Ricky Engelberg, Nike
Mark Leavitt, MD, PhD
Larry Crane, Jackpot Recording Studios
Maggie Vail, CASH Music
Jared Mees, Tender Loving Empire
Christopher Kirkley, Sahel Sounds
Kristina Gorriaran, Sprig Health
Kate Ertmann, ADi
Robert Lewis, Fashion Buddha
Nathan Altman, uFlavor
Rob Ducey, LAIKA

4) Portland State Quarterly Digital Marketing Breakfast  Wednesday, September 18th from 7am-9am at Portland State University Recreation Center: 1800 SW. 6th Ave. Portland, OR 97201  Register: Free

In 2011 shopping on mobile became the norm. The latest Pew Internet and American Life Project research (2012) shows 88 percent of American adults have a cell phone, and among cell phone owners, 53 percent use a smartphone. By 2014, mobile internet should take over desktop internet usage. Do you understand what designing for mobile means and what your customers are expecting? Mobile is a service to inject your business value into your customers’ hands in their moments of need.

Come to Portland State’s Professional Development Center’s September Digital Marketing Breakfast on September 18th to hear a panel of experts present useful insights and new approaches in digital marketing strategies and tactics. The presentations are followed by a panel Q&A.

5) Social Advertising for Small Business Wednesday, September 12th from Noon – 1pm at Formic Media Inc.: 300 NE Failing St. Portland, OR 97212.  Register: FREE

Social media has grown and evolved tremendously over the past few years. Facebook is reporting over 900 million users, Twitter has said there are 250 million tweets per day, which breaks down to roughly 2,900 per second. With that growth, social advertising on social media sites has gained wide spread popularity and usage, allowing advertisers to tap into the social and interest graphs of consumers when delivering ads. Facebook as an example enables advertisers to reach more than 900 million people with ads that are relevant, engaging and have social context. So, as a business, how are you taking advantage of social advertising tactics to help extend your brand, build engagement and generate ROI? Attend Formic Media’s Free Seminar Series to learn how social advertising on Facebook, Twitter and other social media platforms can help elevate your small business online.

Our Social Advertising seminar will be an educational Lunch & Learn event from Noon to 1 p.m. at the Formic office.

Food and beverages will be provided. Register now to save your seat!

6) Pay Per Click Marketing Tactics: Improve your Online Advertising ROI Monday, September 10th from 6pm-8pm at MercyCorps Northwest: 43 SW Naito Parkway, Portland, OR 97204 Register: $20

To generate targeted leads, sales and awareness, many small businesses are utilizing pay-per-click (PPC) advertising. These ads generally appear in search result pages, websites in the google display network, and social networking sites.

PPC advertising can be very cost-effective when managed properly, due to the ability to target keywords, specific geo-locations, messaging and landing pages. Beyond basics, there are many advanced tactics that can help small business owners elevate the performance of their campaigns above competitors. This seminar will focus on PPC advertising tactics suck as PPC campaign research, planning, implementation and account management.

Anna Hutson of Formic Media will discuss how small business owners can implement tactics such as ad extensions, display advertising, remarketing, mobile advertising and local advertising. You will leave this seminar with additional insight and actionable takeaways for taking your campaigns to the next level.

About the Presenter

Anna Hutson has been with Formic Media since the company’s inception, driving the strategy and execution of search engine optimization (SEO), pay-per-click (PPC) and social media marketing initiatives for clients such as Barre3, Beaverton Toyota, Continental Van Lines, and Prometheus Real Estate Group, and Teva. Leveraging her attention to detail and desire to provide top-notch client service, Hutson is responsible for the overall growth, strategy and retention of client accounts, the evolution and development of services, and internal marketing to help drive company growth.

7)  AMA Luncheon: The Power of Convergence Marketing Tuesday, September 18th from 11:30am – 1:00pm at Bridgeport Brewery: 1313 NW Marshall, Portland, OR 97209. Register: $20-$40

The convergence of brand and direct marketing has the power to drive profits in a down economy. Times are tough. The economy is still a mess and we’re all feeling the pain. As always, marketing is first to get hit. Budgets have been slashed, teams reduced, and you’re still expected to drive sales and deliver brilliant ROI.

If only there were a new toolbox to deliver accountability and profits using less budget with reduced business risk, from both offline and online media.

Relax. Combining the core disciplines of brand and direct will give you the power needed to drive profits. Rosen’s Convergence method fuses business school analytics, creative marketing and advertising, and the aesthetics of design and function, into a fully integrated approach that drives profits. The beauty is that it works for all media including the emerging social platforms.

Learn a proven method steeped in practical application to:

  • Deliver consistent, persuasive, relevant messages at the right time
    using the right medium, using the Rosen Velocity Scale™.
  • Build brand and demand with the same communication vehicle across
    all media fast and efficiently.
  • Speak to each individual’s needs in the sales cycle, with proof
    you’ve reached them.
  • Develop an unstoppable dynamic financial model across both online
    and offline media based on the expected value of the customer.

About the Speaker

Richard Rosen is a world-renowned marketing expert. He is the originator and chief architect of Convergence Marketing & Advertising – a fusion of business school analytics, creative marketing and advertising. Richard is the author of Convergence Marketing: Combining Brand and Direct for Unprecedented Profits, and has an impressive client roster that includes Dell, 3M, BlueCross BlueShield and PGE.

8)  SEO and Social Media Meetup Thursday, September 27th from 6pm-8pm at Bagdad Theater & Pub: 3702 SE Hawthorne Boulevard, Portland OR 27214. Register: FREE

Want to meet industry professionals?
Looking for some ideas to further your Internet marketing strategy?

Then you’ve come to the right place. This monthly event is typically held on the fourth Thursday of every month and we start with an icebreaker topic and then move in to an open discussion that includes lots of Q&A. We have an Internet connection, a computer and a projector, so not only do we discuss, we can actually look at examples as we talk about strategies and tactics.

Thursday’s agenda is as follows:

6:00 – 6:30 Meet and Mingle
6:30 – 7:00 Discussion
7:00 – 7:30 Idea Sharing among the attendees
7:30 – 8:00 More Networking

Please come join us and mingle with industry professionals and people interested in Internet marketing.

9) Structured Data & Schema Tuesday, September 11th from 4:30pm-6:30pm at Hotel DeLuxe: 729 SW 15th Ave, Portland OR 97205. Register: $20-$25

Structured Data & Schema.org – A Guide to the Basics

There’s a new web of structured data that is increasingly being used by the search engines and social media networks.

Find out how you can tap into structured data and Schema.org to express facts about your site and business. You may even score some of the valuable ‘rich snippets’ that Google and Bing are showing more frequently.

About the Speaker

Matthew Brown is a veteran digital strategist who has designed and implemented search marketing and audience development campaigns for dozens of companies, from Fortune 500 publishers and large e-commerce companies to emerging startups.

Prior to launching AudienceWise, Matthew was Director of Search Strategy for the New York Times Company from 2005-2010. His area of focus was driving the research and technology side of the search marketing effort for the Times, the Boston Globe (Boston.com) and the International Herald Tribune. Since joining the NYTco, his team helped exponentially grow search traffic to the newspaper’s websites.

Matthew also co-founded Define Search Strategies in 2005 as a consulting branch of the New York Times Company, designed to work with larger publishers to build comprehensive SEO programs integrated into the daily workflow. At Define, Matthew designed and implemented comprehensive search marketing campaigns for businesses large and small, including ToysRus, Time Inc, NHL.com, TVGuide.com, Hearst Digital Magazines, Lime.com, National Geographic, Oprah.com, PC Magazine, Canadian Broadcasting Corporation, and Reader’s Digest.

10) A Brand New You: Five Strategies to Amplify Your Personal Brand Wednesday, September 12th from 11:30am-1pm at The Benson Hotel: 309 SW Broadway, Portland, OR 97205 Register: $20-$35

What do you have in common with the likes of Coca-Cola, Tiffany and Apple? If you’re smart, you manage your personal brand as carefully as they manage theirs, and you create value and opportunities for yourself in the process. On Wednesday, September 12, Betsy Henning, CEO of AHA! — a marketing communications firm whose client list includes Hewlett-Packard, PricewaterhouseCoopers, NBC Universal and Charles Schwab – will share how to apply the same strategic thinking as the top brands in the world at the first of this year’s series of IABC professional development events.

“’Branding’ is one of those business terms that has been so over-used that it risks getting lost,” said Henning. “People often think ‘branding’ refers merely to the logo. While visual identity is one component of a brand, other elements of branding used by corporations – credibility, differentiation, consistency, quality and many more – can be employed successfully by business professionals. Doing so can alter the course of one’s career and can open doors to opportunities you never dreamed possible.”

“We’re so excited to open our professional development series this fall with speaker Betsy Henning,” said KJ McAllister, newly elected president of the local chapter of IABC. “Her presentation at the 2010 Portland Communicators Conference was standing room only.” McAllister recommends attendees register early, as seating is limited.

About the Speaker

Betsy Henning is CEO and co-founder of marketing communications firm AHA! in Vancouver, Wash. She is a communications strategist with a focus on building strong businesses through excellent brand experiences, and she consults with clients from high-tech giants to startups on strategic communications, integrated messaging, and brand voice, tone and manner.

 

Honorable Mention Events

What’s Your Emotional Intelligence IQ? Learn How to Apply EQ to Survive and Thrive! Tuesday, September 18th from 5:30pm-8:30pm at The Governor Hotel: 614 Southwest 11th Ave, Portland, OR 97205 Register: $30-$45

Emotional intelligence is now widely accepted as one of the keys to personal effectiveness. By using the whole mind, we can tap into greater productivity, creativity and satisfaction at work and in our personal lives.  The ability to understand how emotional intelligence (EQ) creates the engagement necessary to survive and thrive can greatly influence our level of success.

Join Valerie Pease and PDXfX on September 18th to learn key emotional intelligence tools that will enable you to survive and thrive. You’ll walk away being able to:

• Identify the role of emotions in everyday life • Clarify what emotional intelligence is and what it isn’t • Identify the counterproductive impacts of emotional noise on work performance and wellness • Understand how employee engagement impacts organizational productivity and profitability • Learn and implement Valerie’s  tool to apply emotional intelligence and develop engagement skills

Our PDXfX networking events fill up fast so reserve your place online today!

pdxMindShare: How to Successfully Navigate and Reinvigorate Your Job Search Wednesday, September 19th from 4:30pm– 6:30pm at  On Deck Sports Bar: 910 NW 14th Ave, Portland, OR 27209. Register: FREE

Barbara Barde, Founder and Owner of Barde Career Solutions, will walk us through her tips and experience on how to successfully navigate and reinvigorate your job search. Join us at On Deck Sports Bar (910 NW 14th Avenue, pdx 97209) for our September workshop at 4:30 p.m., followed immediately by our September networking event, also at On Deck.

Hope to see you there!

Lessons Learned from a Serial Entrepreneur Monday, September 17th from 6pm-9pm at MercyCorps Northwest: 43 SW Naito Parkway, Portland, OR 97204 Register: $20

Have an idea for a new business and are not sure how to make it real? Have you been struggling to get from a sole proprietor consultancy to an established business with employees? Tired of working in the business instead of on the business? If you are an entrepreneur in the first 5 years of building a business, this seminar is for you. Kent Lewis, President and Founder of Anvil Media and Formic Media will help host an entertainign, informative and engaging workshop focusing on best practices through real-world experiences at the 20+ organizations at  which he’s worked, co-founded, founded or acted as board advisor. His insights are conceptually organized yet actionable, as illustrated with specific anecdotes and reference articles and research.In his workshop, Lewis will cover fundamental success factors for starting and growing a business, from idea through hiring employees and mentorship. Lewis has been named Portland Business Journal Top 40 under 40 and Anvil has been recognized as Top 100 Fastest Growing Companies 5 consecutive years. He is also an adjunct professor at Portland State University, member of Enterpreneurs’ Organization and sits on the board of half a dozen local startups.

About the Presenter

With a backgground in integrated marketing, Lewis left a public relations agency in 1996 to start his search engine marketing career. Since then, he has focused on helping clients solve business problems via the Internet. Lewis founded digital marketing agency Anvil Media, Inc. in 2000, to help clients grow their businesses via search and social marketing. In 2008, he created Formic Media, a sister company to Anvil, specializing in digital marketing and website development for small business. Lewis has worked at a variety of full-service agencies and was also Director of Marketing and Business Development at GoodGuys.com. He is Co-founder and Past President of emarketing agency, eROI, as well as SEMpdx, and SEM professional trade association.

 

For a list of Top National Marketing Events, visit our sister publication www.ThoroughlyModernMarketing.com.

About Wendy Hwang


Wendy Hwang is an account executive at Formic Media where she helps businesses engage and grow their online community through social media, search engine optimization (SEO), and internet advertising. Wendy has a degree in marketing and communications and has a Digital Marketing Strategy Certificate from Portland State University. She is an associate editor for Thoroughly Modern Marketing (TMM) where she features local digital marketing events.