It has been nearly 2 weeks since 100 SOBCon NW-goers returned to their desks after a weekend at Portland’s Urban Studio. These entrepreneurs, marketers, consultants, speakers, panelists and sponsors came from across the US and Canada and returned home with a place in a tight-knit community, genuine inspiration for taking their business forward and a renewed confidence in their own insights as adept business people.
What is SOBCon? As attendee Jeff Bunch writes “It is unfair to call it a conference. Or a workshop. Or a networking event. Or a business seminar. It is all of those things, to some degree, yet none of those singularly.” Upon first look, SOBCon sniffs of other conferences by the fact that an audience is gathered to listen to speakers and panelists. This is where SOBCon diverges: the “audience” is not passive.
SOBCon is not for the faint of heart; there is no hiding in the back of the room here – participation is fundamental. Following each speaker, attendees engage in a “mastermind” session. How many conferences have you gone to, where you have gone from session to session, without time to digest your ah-ha moments? The mastermind sessions create space for participants to reflect and process the correlations with the speaker’s message with their own challenges and opportunities. Learning is integrated through discussion and then applied as participants return home with clear strategy and tactics to propel their business forward.
So, for all of you 2012 SOBCon NW participants, here is a round-up of some key posts and resources gathered by Lisa, Jen and Tiffany. For those of you who have not yet experienced SOBCon, here is a bit of a teaser, and encouragement to take the plunge and sign-up for SOBCon Chicago in 2013.
List of attendees - http://list.ly/list/1Hc-sobcon-nw-2012-attendees-portland
Hashtag page - http://hashtag.ly/#SOBCon
Photos - http://www.letsgetsnappy.com/sobcon/SOBCon Blog Posts
SOBCon is a unique social conference experience, jeffbunch.com
How to Find The People Who Won’t Let You Fail, dustiarab.com
Presentation: A few first day observations from #SOBCon 2012
Community “in the wild” – SOBCon NW edition, rhogroupee.com
Our heartfelt appreciation and gratitude to SOBCon founders Liz Strauss and Terry “Starbucker” St. Marie.