Marketers routinely define intended audiences and craft messages tailored for those specific target markets. Social media has introduced a whole new set of powerful tools. It is now possible to easily locate where your target market hangs out on the social web and understand what they do there. As consequence, the most promising audiences (those with the need, interest, and means to purchase your product or service) are being saturated with messages. Your competitors ARE marketing to them, regardless of your industry.
Learn how to navigate the world of personas and targeting in Melissa Barker’s full article on ThoroughlyModernMarketing.com.