TMMPDX Marketing Innovators Podcast Series: Authentic Storytelling Presented By Gary Hirsh and Scott Davis

| October 21, 2009 | 1 Comment

This special edition of the TMMPDX Marketing Innovators Podcast Series highlights one of the most popular sessions during the Go Green Conference 2009:  Authentic Storytelling in the Age of Greenwashing. Presented by Gary Hirsh ( On Your Feet) and Scott Davis ( From the Rooftops), the hour long session was engaging and demonstrated the true power of storytelling.


Gary Hirsh, founder of On Your FeetAbout Gary Hirsh, On Your Feet

Gary has been teaching and performing professional improv for seventeen years. His improv experience includes performing with Brainwaves Improv Comedy and he is the founder of Super Project Lab, a long-form improv group based in Portland. Gary is the founder of Doodle House (www.doodlehouse.com) – which features his illustrations and wearable art.

Gary also founded On Your Feet, a consultancy that uses improvisation and other experiential techniques to help organizations create, relate, and communicate – all while having a ridiculously good time. On Your Feet has just launched a new blog: The Hungry Toolkit.

Scott Davis, founder From The RooftopsAbout Scott Davis, From The Rooftops

Scott has helped some of the world’s leading brands with challenges such as new product/service launches, effective brand architecture strategy and messaging, long- and short-term strategic planning, and corporate re-branding. A featured speaker for organizations ranging from the American Marketing Association to the Rotary, and a published thought leader on the subjects of research and branding, Scott brings his expertise and unique point of view to every client challenge.

About Go Green

The GoGreen Conference is a unique opportunity to learn the latest in sustainable practices for your business. This very special one-day conference is designed to educate, motivate and inspire you – the aspiring or established business owner or professional – to take your green quotient to the next level and to your business on a sustainable path.

For a look at this years event’s photo gallery, check-out: http://portland.gogreenconference.net/photo_gallery/.

Resources

The presentation utilized a hand-out – pictured below for your reference. The podcast has been edited to remove audience participation segments. However, due to the nature of the presentation, there may be some audible background noise.

If you’re interested in more information on the subject of storytelling and the ‘story plotter’ used in this presentation, you can download this PDF: http://www.oyf.com/materials/content/articles/inspire_action.pdf.

Story Plotter

About Lisa Peyton


Lisa is a leader in the field of digital marketing. Based in Portland, OR, she serves as executive editor at TMMPDX.COM and teaches digital strategy at Portland State University. Her services include social media coaching, content strategy and digital marketing consulting.

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This special edition of the TMMPDX Marketing Innovators Podcast Series highlights one of the most popular sessions during the Go Green Conference 2009:  Authentic Storytelling in the Age of Greenwashing. Presented by Gary Hirsh ( On Your Feet) and Scott Davis ( From the Rooftops), the hour long session was engaging and demonstrated the true power of storytelling.


Gary Hirsh, founder of On Your FeetAbout Gary Hirsh, On Your Feet

Gary has been teaching and performing professional improv for seventeen years. His improv experience includes performing with Brainwaves Improv Comedy and he is the founder of Super Project Lab, a long-form improv group based in Portland. Gary is the founder of Doodle House (www.doodlehouse.com) – which features his illustrations and wearable art.

Gary also founded On Your Feet, a consultancy that uses improvisation and other experiential techniques to help organizations create, relate, and communicate – all while having a ridiculously good time. On Your Feet has just launched a new blog: The Hungry Toolkit.

Scott Davis, founder From The RooftopsAbout Scott Davis, From The Rooftops

Scott has helped some of the world’s leading brands with challenges such as new product/service launches, effective brand architecture strategy and messaging, long- and short-term strategic planning, and corporate re-branding. A featured speaker for organizations ranging from the American Marketing Association to the Rotary, and a published thought leader on the subjects of research and branding, Scott brings his expertise and unique point of view to every client challenge.

About Go Green

The GoGreen Conference is a unique opportunity to learn the latest in sustainable practices for your business. This very special one-day conference is designed to educate, motivate and inspire you – the aspiring or established business owner or professional – to take your green quotient to the next level and to your business on a sustainable path.

For a look at this years event’s photo gallery, check-out: http://portland.gogreenconference.net/photo_gallery/.

Resources

The presentation utilized a hand-out – pictured below for your reference. The podcast has been edited to remove audience participation segments. However, due to the nature of the presentation, there may be some audible background noise.

If you’re interested in more information on the subject of storytelling and the ‘story plotter’ used in this presentation, you can download this PDF: http://www.oyf.com/materials/content/articles/inspire_action.pdf.

Story Plotter

About Lisa Peyton


Lisa is a leader in the field of digital marketing. Based in Portland, OR, she serves as executive editor at TMMPDX.COM and teaches digital strategy at Portland State University. Her services include social media coaching, content strategy and digital marketing consulting.