TMMPDX Marketing Innovators Podcast Series: Web Analytics Guru Eric Peterson Discusses Measuring Twitter
Yesterday, TMMPDX was fortunate enough to sit down with Eric T. Peterson to get his insights toward solving some of today’s biggest marketing challenges. He has created a new tool that measures the Twitter social media platform. In this 45 minute interview, Eric outlines the specific measurements his tool delivers and how businesses can best use the data. He also dives into the concept of multi-touch attribution, which involves the challenges in tracking online users over the course of multiple brand interactions. Downloading his extensive white paper on the subject is recommended as it clearly explains the challenges of today’s online environment and provides a solution also discussed in this podcast.
Peterson has published 3 books on web analytics, including Web Analytics Demystified – said to be one of the most influential books on web site measurement ever published. He was honored last month with a SoMe Award for his free application The Twitalyzer – which helps to measure impact and success with the social media application Twitter.
Peterson will be presenting at WebVisions in Portland, Oregon on May 21st at 1:15 PM. More information about that presentation is available at the WebVisitors web site (http://www.webvisionsevent.org/schedule/).