TMMPDX Marketing Podcast Series: Wine and Wisdom Converge With Richard Rosen

| April 14, 2009 | 0 Comments

Richard Rosen sits down with TMMPDX to discuss the techniques in his new book, Convergence Marketing.

Last night I had the pleasure of speaking with Richard Rosen, President and CEO of  the international marketing consultancy firm Rosen and the author of Convergence Marketing.  Richard has won numerous international awards and has worked with such clients as General Electric, Dell, U.S. Bank and Disney. He currently lives in Portland, Oregon, but is frequently on the road preaching his innovative techniques to audiences all over the world.

His recently published book, entitled Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits, outlines the key components to mounting successful campaigns across all channels of the marketing mix. He provides practical tools for reshaping and optimizing lagging campaigns and backs up his arguments with hard evidence.

Next week,  Richard will be speaking in  Portland at the  Innotech eMarketing Summit on Wednesday April 22nd, 2009 at Noon. The event is being held at the Oregon Convention Center. For more information and to register for the event, you can go to http://www.innotechconference.com/pdx/.

During our lively discussion in downtown’s West Cafe,  he suggested that Convergence Marketing will save print advertising. Be sure to listen in to get all the details, including real world examples of how to take your current marketing strategies to the next level.

About Lisa Peyton


Lisa is a leader in the field of digital marketing. Based in Portland, OR, she serves as executive editor at TMMPDX.COM and teaches digital strategy at Portland State University. Her services include social media coaching, content strategy and digital marketing consulting.

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Category: Portland Marketing Innovators Podcast Series, TMMPDX Marketing Podcasts

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Richard Rosen sits down with TMMPDX to discuss the techniques in his new book, Convergence Marketing.

Last night I had the pleasure of speaking with Richard Rosen, President and CEO of  the international marketing consultancy firm Rosen and the author of Convergence Marketing.  Richard has won numerous international awards and has worked with such clients as General Electric, Dell, U.S. Bank and Disney. He currently lives in Portland, Oregon, but is frequently on the road preaching his innovative techniques to audiences all over the world.

His recently published book, entitled Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits, outlines the key components to mounting successful campaigns across all channels of the marketing mix. He provides practical tools for reshaping and optimizing lagging campaigns and backs up his arguments with hard evidence.

Next week,  Richard will be speaking in  Portland at the  Innotech eMarketing Summit on Wednesday April 22nd, 2009 at Noon. The event is being held at the Oregon Convention Center. For more information and to register for the event, you can go to http://www.innotechconference.com/pdx/.

During our lively discussion in downtown’s West Cafe,  he suggested that Convergence Marketing will save print advertising. Be sure to listen in to get all the details, including real world examples of how to take your current marketing strategies to the next level.

About Lisa Peyton


Lisa is a leader in the field of digital marketing. Based in Portland, OR, she serves as executive editor at TMMPDX.COM and teaches digital strategy at Portland State University. Her services include social media coaching, content strategy and digital marketing consulting.