Discovering music got even more social with yesterday’s launch of #Music, an app and dedicated website from Twitter. With its recently released video sharing network, Vine, sitting pretty at no. 2 in the app store’s free category, hopes are high for #Music.
About the #Music app
The #Music app has four tabs, explained below.
- : new, trending music on Twitter. A quick glance shows familiar names in the music scene, such as Maroon 5, Macklemore, Calvin Harris and Miguel.
Portland residents might equate this tab to a 105.1 FM or 100.3 FM.
Emerging: hidden gems in the music scene. Songs and artists found here are pulled from Twitter, as they are with the popular tab, but they aren’t likely to be trending… yet!
Suggested: presents recommendations based on the genre of the artists you follow, crossed with the music those artists listen to.
#NowPlaying: music that your friends are listening to or tweeting about. Don’t worry, the tab doesn’t pull the entire #NowPlaying hashtag in, otherwise we might just call it #OneDirection.
Twitter shows tremendous growth
First Vine and now the #Music app and website? That kind of growth draws attention from once doubtful iPhone users and investors alike. Although neither product launched appears to be monetized, both have the capacity to capture some significant engagement, which leads this marketer to believe they may be on track to ads and of course, the ever-popular “big data” spiel.
Presumably, the data from #Music represents yet another critical step toward fleshing out consumer profiles, which improves targeting efforts for marketers everywhere.
Super influencers further empowered by #Music
The #Music app has a “suggested” tab filled by songs the user’s favorite artists listen to. #Music app users can see and experience what drives my favorite musicians. Note that ties between artists are now pretty relevant, because they determine who gets spillover traffic from #Music app users in this tab.
Partnerships improving the consumer experience
#Music app partners with Rdio, Spotify and iTunes to allow its users to click-to-listen on every song and artist imaginable. Users connecting to iTunes will hear short previews, ultimately driving sales, while Spotify and Rdio fans can listen to full songs as per the usual.
Collaboration between all of these companies made for one super app for consumers everywhere. In an age where the average consumer is connected to multiple social networks, this type of partnership can be really strategic and exciting for both parties. Hopefully, it will be a model for other companies looking to capture a greater user audience or to further improve the consumer experience.
What do you think of #Music? Fan or #Fail?