Twitter #Music: Twitter partners with Spotify to make music social

| April 19, 2013 | 1 Comment

Discovering music got even more social with yesterday’s launch of #Music, an app and dedicated website from Twitter. With its recently released video sharing network, Vine, sitting pretty at no. 2 in the app store’s free category, hopes are high for #Music.

About the #Music app

The #Music app has four tabs, explained below.

Twitter #Music's four tabs

#Music’s four selections

Popular

      : new, trending music on Twitter. A quick glance shows familiar names in the music scene, such as Maroon 5, Macklemore, Calvin Harris and Miguel.

Portland residents might equate this tab to a 105.1 FM or 100.3 FM.

Emerging: hidden gems in the music scene. Songs and artists found here are pulled from Twitter, as they are with the popular tab, but they aren’t likely to be trending… yet!
Suggested: presents recommendations based on the genre of the artists you follow, crossed with the music those artists listen to.
#NowPlaying: music that your friends are listening to or tweeting about. Don’t worry, the tab doesn’t pull the entire #NowPlaying hashtag in, otherwise we might just call it #OneDirection.

Twitter #Music app playing

Twitter #Music app playing

Twitter shows tremendous growth

First Vine and now the #Music app and website? That kind of growth draws attention from once doubtful iPhone users and investors alike. Although neither product launched appears to be monetized, both have the capacity to capture some significant engagement, which leads this marketer to believe they may be on track to ads and of course, the ever-popular “big data” spiel.

Presumably, the data from #Music represents yet another critical step toward fleshing out consumer profiles, which improves targeting efforts for marketers everywhere.

Super influencers further empowered by #Music

The #Music app has a “suggested” tab filled by songs the user’s favorite artists listen to. #Music app users can see and experience what drives my favorite musicians. Note that ties between artists are now pretty relevant, because they determine who gets spillover traffic from #Music app users in this tab.

Twitter #Music Suggested Songs

#Music’s suggested songs

Partnerships improving the consumer experience

#Music app partners with Rdio, Spotify and iTunes to allow its users to click-to-listen on every song and artist imaginable. Users connecting to iTunes will hear short previews, ultimately driving sales, while Spotify and Rdio fans can listen to full songs as per the usual.

Collaboration between all of these companies made for one super app for consumers everywhere. In an age where the average consumer is connected to multiple social networks, this type of partnership can be really strategic and exciting for both parties. Hopefully, it will be a model for other companies looking to capture a greater user audience or to further improve the consumer experience.

What do you think of #Music? Fan or #Fail?

 

About Andrew Grossman


Andrew Grossman is a freelance social media and communications specialist in Portland, OR. Also, a board member for Social Media Club PDX. Just two years into college, Andrew started a business of his own, Pathos Digital Marketing. With it, he quickly took on small business clients and has since grown to work with notable local non-profits and Oregon's largest corporate utility, Portland General Electric. Andrew prides himself on professionalism, dedication to his craft, and an unmatched thirst for knowledge -- reinforcing his self-proclaimed title, "biggest social media geek in Portland, OR."

Tags: , ,

Category: Recruit 101, Social Media Marketing, Special Agent Intermediate, tmmBosley, tmmJill, tmmKelly, TMMPDX

  • lisapeyton

    If you follow me on Twitter, you know I have completely fallen IN LOVE with #Music. The new app and desktop platform FINALLY use social connections to truly provide ME something of value: Add-free, continual stream of AMAZING music!

    Better than Pandora, better than iTunes and MUCH MUCH better than Spotify on it’s own – #Music offers a few really cool ways to find new music. You can discover music that your Twitter community is playing, trending new musicians and the most popular tracks.

    I have heard chatter that some users don’t like the new app. If you don’t pay for a Spotify premium membership, you only get to hear track previews. That would SUCK! However, a premium Spotify account only costs $9 bucks per month and saves me hundreds of dollars from purchasing music on iTunes. #Music and Spotify together give me everything I need to create awesome playlists, listen to great music ANYWHERE and easily share music with my online community. All of that for $9 bucks per month ROCKS!

    So I’m a big FAN and I’m sure the service will just get better and better as additional features and functionality is added down the road.

http://tmmpdx.com/wp-content/uploads/2013/04/photo-11-150x150.jpg Andrew Grossman Recruit 101Social Media MarketingSpecial Agent IntermediatetmmBosleytmmJilltmmKellyTMMPDX ,,

Discovering music got even more social with yesterday’s launch of #Music, an app and dedicated website from Twitter. With its recently released video sharing network, Vine, sitting pretty at no. 2 in the app store’s free category, hopes are high for #Music.

About the #Music app

The #Music app has four tabs, explained below.

Twitter #Music's four tabs

#Music’s four selections

Popular

      : new, trending music on Twitter. A quick glance shows familiar names in the music scene, such as Maroon 5, Macklemore, Calvin Harris and Miguel.

Portland residents might equate this tab to a 105.1 FM or 100.3 FM.

Emerging: hidden gems in the music scene. Songs and artists found here are pulled from Twitter, as they are with the popular tab, but they aren’t likely to be trending… yet!
Suggested: presents recommendations based on the genre of the artists you follow, crossed with the music those artists listen to.
#NowPlaying: music that your friends are listening to or tweeting about. Don’t worry, the tab doesn’t pull the entire #NowPlaying hashtag in, otherwise we might just call it #OneDirection.

Twitter #Music app playing

Twitter #Music app playing

Twitter shows tremendous growth

First Vine and now the #Music app and website? That kind of growth draws attention from once doubtful iPhone users and investors alike. Although neither product launched appears to be monetized, both have the capacity to capture some significant engagement, which leads this marketer to believe they may be on track to ads and of course, the ever-popular “big data” spiel.

Presumably, the data from #Music represents yet another critical step toward fleshing out consumer profiles, which improves targeting efforts for marketers everywhere.

Super influencers further empowered by #Music

The #Music app has a “suggested” tab filled by songs the user’s favorite artists listen to. #Music app users can see and experience what drives my favorite musicians. Note that ties between artists are now pretty relevant, because they determine who gets spillover traffic from #Music app users in this tab.

Twitter #Music Suggested Songs

#Music’s suggested songs

Partnerships improving the consumer experience

#Music app partners with Rdio, Spotify and iTunes to allow its users to click-to-listen on every song and artist imaginable. Users connecting to iTunes will hear short previews, ultimately driving sales, while Spotify and Rdio fans can listen to full songs as per the usual.

Collaboration between all of these companies made for one super app for consumers everywhere. In an age where the average consumer is connected to multiple social networks, this type of partnership can be really strategic and exciting for both parties. Hopefully, it will be a model for other companies looking to capture a greater user audience or to further improve the consumer experience.

What do you think of #Music? Fan or #Fail?

 

About Andrew Grossman


Andrew Grossman is a freelance social media and communications specialist in Portland, OR. Also, a board member for Social Media Club PDX. Just two years into college, Andrew started a business of his own, Pathos Digital Marketing. With it, he quickly took on small business clients and has since grown to work with notable local non-profits and Oregon's largest corporate utility, Portland General Electric. Andrew prides himself on professionalism, dedication to his craft, and an unmatched thirst for knowledge -- reinforcing his self-proclaimed title, "biggest social media geek in Portland, OR."